validicity.com website review

47 files are served with short cache lifetimes, so returning visitors download them again (6.9 MB).

9 images could be 5.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).

2 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

About 34 KiB of JavaScript is downloaded but never used on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 7.0 MB in 49 requests on a phone: images 6.7 MB (14), scripts 138 KiB (19) and fonts 107 KiB (5). Under 2 MB keeps phones on slow connections fast.

erikOhlzon-1024x1024.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example Logga-no-text.png at 338 px wide, shown at 26 px. Resized copies would save about 55 KiB.

1 image (58 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.98 g of CO₂e: 237.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 66 characters, so Google will cut it off around 60: “Task Force Validicity - Validicity - Vi validerar din affärsmodell”.

There are 2 <h1> headlines (“Validicity – Vi validerar din affärsmodell” and “Validicity – Vi validerar din affärsmodell”). One clear main headline is easier for people and search engines.

Your meta description is 395 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 6 pages on validicity.com and 12 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

We fetched 1 page linked from your homepage and read each the way a search engine does.

5 images failed to load on a phone, for example https://www.validicity.com/wp-content/plugins/cookie-law-info/lite/frontend/images/close.svg.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

3 images are served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,426 words of visible text.

Opening the homepage sets 1 cookie (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.