vbr.ru website review

Reduce initial server response time. Google estimates savings of 1.0 s on a phone.

The HTML itself could arrive about 1.0 s sooner: redirects, a slow server response or missing compression delay everything after it.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

About 189 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

5 third-party services load with your homepage (viberu.ru, Google Tag Manager and Yandex Metrica and others), adding 1.5 MB and 576 ms of main-thread time.

About 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

8 files are served with short cache lifetimes, so returning visitors download them again (66 KiB).

viberu.ru costs a phone 301 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,836 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your server takes 1.1 s to send the HTML. Google recommends under 600 ms; everything else waits for it.

6 images could be 228 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

7 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.

Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.1 s. Good is under 3.8 s.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 197 ms to 192 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

app.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 64.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.

3 buttons have no accessible name, so screen readers announce just “button”.

Elements must only use permitted ARIA attributes: 4 elements on the page fail this check, rated serious by axe-core.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

Your title is 91 characters, so Google will cut it off around 60: “Выберу.ру — финансовый маркетплейс банковских, страховых и инвестиционных продуктов и усл…”.

Your meta description is 186 characters; Google truncates after about 160, so the end of your pitch is cut.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 464 pages on vbr.ru and 52 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/regiony and /pds have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://www.vbr.ru/api/analytics/pixel/mobileapp?serve=316926503667465045&siteSection=Drugoe.

10 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 454 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager and Yandex Metrica (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.