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vegavero.com website review

Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 86 checks

This review found 37 issues worth fixing on vegavero.com, 10 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.9 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20262.1 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
258 ms208 msMay 16Oct 31252 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026219 ms
May 23, 2026230 ms
May 30, 2026240 ms
Jun 6, 2026238 ms
Jun 13, 2026230 ms
Jun 20, 2026231 ms
Jun 27, 2026232 ms
Jul 4, 2026244 ms
Jul 11, 2026240 ms
Jul 18, 2026230 ms
Jul 25, 2026222 ms
Aug 1, 2026220 ms
Aug 8, 2026220 ms
Aug 15, 2026214 ms
Aug 22, 2026214 ms
Aug 29, 2026218 ms
Sep 5, 2026231 ms
Sep 12, 2026235 ms
Sep 19, 2026235 ms
Sep 26, 2026225 ms
Oct 3, 2026218 ms
Oct 10, 2026221 ms
Oct 17, 2026225 ms
Oct 24, 2026245 ms
Oct 31, 2026252 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vegavero.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vegavero.com at 0.7 s0.7 s
  2. vegavero.com at 1.3 s1.3 s
  3. vegavero.com at 2.0 s2.0 s
  4. vegavero.com at 2.7 s2.7 s
  5. vegavero.com at 3.4 s3.4 s
  6. vegavero.com at 4.0 s4.0 s
  7. vegavero.com at 4.7 s4.7 s
  8. vegavero.com at 5.4 s5.4 s

Speed

11 to fix65
  • Render-blocking requests

    1.9 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Use efficient cache lifetimes

    1.4 s · 251 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (251 KiB).

  • 6,928 HTML elements

    The page has 6,928 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 303 KiB

    About 303 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Reviews.io and Clarity and others), adding 1.4 MB and 700 ms of main-thread time.

  • Improve image delivery

    300 ms · 91 KiB

    10 images could be 91 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 79 KiB

    About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 217 ms

    217 ms

    Klaviyo costs a phone 217 ms of main-thread work and 618 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 78 ms

    78 ms

    Shopify costs a phone 78 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 130 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.7 s

    9.7 s

    Your largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.8 s

    17.8 s

    The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user INP: 366 ms

    366 ms

    Real visitors wait 366 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 219 ms to 252 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 120 ms

    120 ms

    Scripts block the page for only 120 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 335 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 335 requests on a phone: scripts 1.4 MB (126), images 1,013 KiB (46) and other files 915 KiB (139). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (410 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (97 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 126.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9095
  • 21 images without alt text

    21 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (30 elements).

1 checks passed
  • 57 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 57 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8591
  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: url points at a different host (https://www.vergavero.de/)”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 165 internal links, 7 external

    The homepage links to 165 pages on vegavero.com and 7 external pages.

6 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Premium vegan supplements made with natural ingredients, free from additives, crafted for your health, and backed by st…”.

  • One H1 headline

    Your main headline reads: “Vegavero”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Vegavero – Vegan Supplements for Your Wellbeing”.

  • Canonical URL set

    The canonical URL is https://www.vegavero.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.vegavero.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,109 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.vegavero.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.vegavero.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.vegavero.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 3 pages without a meta description

    https://www.vegavero.com/collections/winter-stock-up-sale, https://www.vegavero.com/policies/shipping-policy and https://www.vegavero.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://www.vegavero.com/pages/about-us, https://www.vegavero.com/pages/purepath-promise, https://www.vegavero.com/customer_authentication/redirect and https://www.vegavero.com/pages/newsletter have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

2 checks passed
  • Tap targets are thumb-sized

    97 of 102 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,889 words of copy

    The homepage carries about 1,889 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the Deals” and “Get your 5€ voucher”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Shop by Function”, “Shop by Ingredient” and “Shop all vegan supplements”.

  • 21 short forms

    21 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vegavero.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Smart Filter Search · Sami Wholesale · Klaviyo Email Marketing Sms · Sc Easy Redirects · T Lab Ai Translate · Gorgias Live Chat Helpdesk · Microsoft Clarity · Smart Product Filters · Reviews Co Uk Product And Merchant Review Collection · zigpoll.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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