Website review, no card needed
vegdog.at website review
Visit site (opens in a new tab)Reviewed 13 November 202639 issues · 82 checks
This review found 39 issues worth fixing on vegdog.at, 16 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #84,424 of 108,272 reviewed websitesbeats 19%
- #52,215 of 61,371 online storesbeats 12%
- #48,763 of 56,004 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 140 ms |
| May 30, 2026 | 142 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 139 ms |
| Jun 20, 2026 | 139 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 152 ms |
| Jul 18, 2026 | 160 ms |
| Jul 25, 2026 | 159 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 159 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 147 ms |
| Sep 5, 2026 | 149 ms |
| Sep 12, 2026 | 150 ms |
| Sep 19, 2026 | 161 ms |
| Sep 26, 2026 | 174 ms |
| Oct 3, 2026 | 177 ms |
| Oct 10, 2026 | 182 ms |
| Oct 17, 2026 | 179 ms |
| Oct 24, 2026 | 174 ms |
| Oct 31, 2026 | 171 ms |
| Nov 7, 2026 | 161 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,082 HTML elements
The page has 3,082 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
350 ms · 616 KiB11 images could be 616 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Reduce unused JavaScript
300 ms · 395 KiBAbout 395 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused CSS
300 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 294 ms. During a long task the page ignores taps.
Shopify adds 216 ms
216 msShopify costs a phone 216 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, vegdog.de and accessibly.app and others), adding 751 KiB and 497 ms of main-thread time.
Use efficient cache lifetimes
200 ms · 127 KiB22 files are served with short cache lifetimes, so returning visitors download them again (127 KiB).
Minify JavaScript
150 ms · 8 KiB8 KiB could be saved by minifying JavaScript.
Minify CSS
150 ms · 5 KiB5 KiB could be saved by minifying CSS.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 121 ms
121 msYour server sent the HTML in 121 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 1.00
1.00For real visitors the layout shifts by 1.00 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 11.5 s
11.5 sYour largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Fetching image text, please refresh the page.”.
Time to Interactive: 19.2 s
19.2 sThe page becomes fully interactive after 19.2 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 850 ms
850 msReal visitors wait 850 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 321 ms
321 msScripts block taps and scrolling for 321 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 140 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 167 ms
167 msReal visitors wait 167 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
8 images over 500 KB
8 images weigh 5.3 MB together. On a phone connection a single image that size takes seconds.
Page weight: 4.9 MB in 304 requests
4.9 MBYour homepage downloads 4.9 MB in 304 requests on a phone: images 1.9 MB (36), scripts 1.2 MB (79) and other files 1.2 MB (142). Under 2 MB keeps phones on slow connections fast.
8 images in older formats
8 images (5.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (43 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 168.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 115 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (267 characters)
Your meta description is 267 characters; Google truncates after about 160, so the end of your pitch is cut.
Invalid hreflang
Your hreflang tags are invalid, so Google may show the wrong language version.
204 internal links, 12 external
The homepage links to 204 pages on vegdog.at and 12 external pages.
6 checks passed
Title: 63 characters
Your title is a healthy 63 characters: “VEGDOG Veganes Premium Hundefutter | von Tierärzten entwickelt.”.
Canonical URL set
The canonical URL is https://www.vegdog.at/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.vegdog.at/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,584 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.vegdog.at/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.vegdog.at/pages/abo and https://www.vegdog.at/pages/reviews have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.vegdog.at/pages/abo and https://www.vegdog.at/pages/reviews have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
19 small tap targets
19 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'style')”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 3,197 words of copy
The homepage carries about 3,197 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “SHOP”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vegdog.at, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Hulk Contact Form Builder · Seowill Redirects · Accessibly App · Preorder Manager · Hitsy Progress Bar · Event Promotion Bar · Spin Wheel · Freegifts · Reviews Co Uk Product And Merchant Review Collection · bogos.io · weglot.com · thegoodapi.com · cloudfront.net · linkster.co
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on vegdog.at, including 19 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.