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vegdog.de website review

Visit site (opens in a new tab)Reviewed 10 November 202640 issues · 84 checks

This review found 40 issues worth fixing on vegdog.de, 17 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.3 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.5 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.4 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
148 ms129 msMay 23Nov 7143 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026131 ms
May 30, 2026135 ms
Jun 6, 2026137 ms
Jun 13, 2026137 ms
Jun 20, 2026138 ms
Jun 27, 2026137 ms
Jul 4, 2026137 ms
Jul 11, 2026137 ms
Jul 18, 2026138 ms
Jul 25, 2026141 ms
Aug 1, 2026145 ms
Aug 8, 2026146 ms
Aug 15, 2026145 ms
Aug 22, 2026140 ms
Aug 29, 2026133 ms
Sep 5, 2026131 ms
Sep 12, 2026134 ms
Sep 19, 2026137 ms
Sep 26, 2026140 ms
Oct 3, 2026143 ms
Oct 10, 2026145 ms
Oct 17, 2026144 ms
Oct 24, 2026145 ms
Oct 31, 2026144 ms
Nov 7, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vegdog.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vegdog.de at 1.3 s1.3 s
  2. vegdog.de at 2.7 s2.7 s
  3. vegdog.de at 4.0 s4.0 s
  4. vegdog.de at 5.4 s5.4 s
  5. vegdog.de at 6.7 s6.7 s
  6. vegdog.de at 8.1 s8.1 s
  7. vegdog.de at 9.4 s9.4 s
  8. vegdog.de at 10.8 s10.8 s

Speed

12 to fix31
  • Render-blocking requests

    1.8 s

    39 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.2 s

    A phone's processor spends 9.2 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,334 HTML elements

    The page has 4,334 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Reviews.io and others), adding 1.9 MB and 1.2 s of main-thread time.

  • Reduce unused JavaScript

    600 ms · 813 KiB

    About 813 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Use efficient cache lifetimes

    900 ms · 294 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (294 KiB).

  • Improve image delivery

    150 ms · 777 KiB

    22 images could be 777 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Shopify adds 569 ms

    569 ms

    Shopify costs a phone 569 ms of main-thread work and 771 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 362 ms. During a long task the page ignores taps.

  • Klaviyo adds 243 ms

    243 ms

    Klaviyo costs a phone 243 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LoyaltyLion adds 147 ms

    147 ms

    LoyaltyLion costs a phone 147 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 100 ms

    100 ms

    Your server sent the HTML in 100 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.47

    0.47

    For real visitors the layout shifts by 0.47 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 13.6 s

    13.6 s

    Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “a dog standing in the grass”.

  • Time to Interactive: 30.2 s

    30.2 s

    The page becomes fully interactive after 30.2 s. Good is under 3.8 s.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 983 ms

    983 ms

    Scripts block taps and scrolling for 983 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.188

    0.188

    The layout shifts by 0.188 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 131 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 198 ms

    198 ms

    Real visitors wait 198 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 704 ms

    704 ms

    Real visitors wait 704 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

4 to fix38
  • Page weight: 7.1 MB in 471 requests

    7.1 MB

    Your homepage downloads 7.1 MB in 471 requests on a phone: images 2.6 MB (57), scripts 2.3 MB (148) and other files 1.6 MB (172). Under 2 MB keeps phones on slow connections fast.

  • 9 images over 500 KB

    9 images weigh 6.0 MB together. On a phone connection a single image that size takes seconds.

  • 13 images in older formats

    13 images (6.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 14 images below the first screen load straight away

    14 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    2.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.02 g of CO₂e: 242.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9594
  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • 205 internal links, 16 external

    The homepage links to 205 pages on vegdog.de and 16 external pages.

7 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Pflanzliches Hundefutter ohne tierische Proteine ✓100 % bedarfsdeckend ✓Hypoallergen ✓ Tierärztlich entwickelt ➤ Jetzt …”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Veganes Hundefutter von Tierärzt:innen entwickelt | VEGDOG DE”.

  • Canonical URL set

    The canonical URL is https://www.vegdog.de/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.vegdog.de/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,098 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.vegdog.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.vegdog.de/pages/abo and https://www.vegdog.de/pages/reviews have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.vegdog.de/pages/reviews has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://www.vegdog.de/collections/trockenfutter, https://www.vegdog.de/collections/nassfutter and https://www.vegdog.de/collections/snacks took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 3 broken images

    3 images failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/RSQhrD/images/d146aee8-b09e-404e-8079-aa14f4a99a80.jpeg.

  • 9 small tap targets

    9 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 3,670 words of copy

    The homepage carries about 3,670 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “SHOP”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 5 customer or partner logos.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vegdog.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Transcy · Hulk Form Builder · Klaviyo Email Marketing Sms · Loyalty Rewards And Referrals · Hitsy Progress Bar · Accessibly App · Event Promotion Bar · Avada Upsell · Freegifts · Spin Wheel · Reviews Co Uk Product And Merchant Review Collection · bogos.io · hello-charles.com · thegoodapi.com · linkster.co · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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