verticalsupplygroup.com website review

51 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

About 319 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

25 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

Your mobile performance score is 65 (desktop: 87). Pages that score under 90 lose visitors before the first paint.

4 images could be 616 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Vimeo costs a phone 68 ms of main-thread work and 555 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

2 third-party services load with your homepage (Vimeo and Google Fonts), adding 592 KiB and 68 ms of main-thread time.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 71 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 65 requests on a phone: images 1.8 MB (8), scripts 615 KiB (24) and stylesheets 88 KiB (23). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 images have no alt text, which hurts accessibility and image search.

8 visible links have no text or label, so screen readers cannot say where they go.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 27 characters: “VSG – Vertical Supply Group”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 63 pages on verticalsupplygroup.com and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.verticalsupplygroup.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.verticalsupplygroup.com/about, https://www.verticalsupplygroup.com/about/history, https://www.verticalsupplygroup.com/our-stores, https://www.verticalsupplygroup.com/our-stores/sherrilltree, https://www.verticalsupplygroup.com/our-stores/treestuff and https://www.verticalsupplygroup.com/our-stores/honeybros and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 52 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 2 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.