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vidaecaffe.com website review

Visit site (opens in a new tab)Reviewed 26 October 202637 issues · 106 checks

This review found 37 issues worth fixing on vidaecaffe.com, 12 of them high impact, across 106 checks. The most urgent: 3 buttons without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sMay 9Oct 241.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.8 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
126 ms106 msMay 9Oct 24124 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026111 ms
May 16, 2026113 ms
May 23, 2026112 ms
May 30, 2026111 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026111 ms
Jun 27, 2026111 ms
Jul 4, 2026109 ms
Jul 11, 2026108 ms
Jul 18, 2026110 ms
Jul 25, 2026110 ms
Aug 1, 2026111 ms
Aug 8, 2026113 ms
Aug 15, 2026115 ms
Aug 22, 2026115 ms
Aug 29, 2026114 ms
Sep 5, 2026111 ms
Sep 12, 2026111 ms
Sep 19, 2026112 ms
Sep 26, 2026115 ms
Oct 3, 2026119 ms
Oct 10, 2026121 ms
Oct 17, 2026122 ms
Oct 24, 2026124 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

3 to fix78
  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78 (desktop: 71). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    550 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 550 ms.

  • Google Tag Manager adds 157 ms

    157 ms

    Google Tag Manager costs a phone 157 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Facebook and hu-manity.co and others), adding 737 KiB and 432 ms of main-thread time.

  • Reduce unused JavaScript

    248 KiB

    About 248 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    227 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (227 KiB).

  • Reduce unused CSS

    134 KiB

    About 134 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    101 KiB

    2 images could be 101 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 467 ms of it running JavaScript. That is comfortably low.

  • Server response: 260 ms

    260 ms

    Your server sent the HTML in 260 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 9.8 s

    9.8 s

    The page becomes fully interactive after 9.8 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.288

    0.288

    The layout shifts by 0.288 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 730 ms

    730 ms

    Real visitors wait 730 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 2.2 s

    2.2 s

    Your largest element renders in 2.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Vida e Caffè is Portuguese for ‘life and coffee’. It’s real…”.

  • Total Blocking Time: 62 ms

    62 ms

    Scripts block the page for only 62 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 2 images in older formats

    2 images (140 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.39 g of CO₂e: 47.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.4 MB in 68 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 68 requests on a phone: scripts 691 KiB (7), fonts 269 KiB (14) and images 226 KiB (9). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 7986
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (2 elements)

    Contentinfo landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 21 links without text

    21 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 12 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9275
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (28 characters)

    Your title is only 28 characters: “Life & Coffee - vida e caffè”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No XML sitemap

    No XML sitemap at https://vidaecaffe.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at vidaecaffe.com/robots.txt, the first file search crawlers ask for.

  • 42 internal links, 10 external

    The homepage links to 42 pages on vidaecaffe.com and 10 external pages.

4 checks passed
  • Meta description: 114 characters

    Your meta description is 114 characters: “Vida e Caffè is Portuguese for ‘life and coffee’.It’s really that simple – no coffee, no life; no life, no coffee.”.

  • Canonical URL set

    The canonical URL is https://vidaecaffe.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

100
2 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (634 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix73
  • 1 page points its canonical at the homepage

    /shop declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 4 pages share 2 titles

    / and /shop all use the title “Life & Coffee - vida e caffè”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 10 pages without a meta description

    /explore/source-to-cup, /contact/stores, /business-opportunities, /rewards/app, /rewards/discovery and /sustainability and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /shop has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    /shop and /brand/sustainability took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://embedwistia-a.akamaihd.net/deliveries/ecf2e6bdd54a6435493639ce794c62a2f51c0962.jpg.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Access to font at 'https://vidaecaffestg.wpengine.com/wp-content/themes/vida/dist/assets/fonts/Gotham-Book.woff2' from …”.

2 checks passed
  • Tap targets are thumb-sized

    22 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 3 broken links to your own pages

    3 links from your homepage to your own site are broken, for example https://vidaecaffe.com/wp-content/uploads/2023/03/Oct-22-Takeaway-Menu-Standard-H-FA-1.pdf (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://yoyogifts.co/partner/vida/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (vidaecaffe.com).

  • Valid certificate (75 days left)

    The certificate from Let's Encrypt · YR2 verifies for vidaecaffe.com and is valid for another 75 days.

  • http:// redirects to https

    http://vidaecaffe.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    vidaecaffe.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    vidaecaffe.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    vidaecaffe.com was registered in Feb 2004 through Hosting Concepts B.V. d/b/a Registrar.eu. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    vidaecaffe.com is registered until Feb 2027.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 281 words of copy

    The homepage carries about 281 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “shop” and “CONTACT”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “shop”, “Contact” and “subscribe”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

3 to fix25
  • No DMARC policy

    vidaecaffe.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 mx a include:spf.host-h.net ?all”.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 25/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 1.14.2; the current release is 7.1.3.
  • 2 plugins are behind their latest release.elementor 4.2.4 → 4.3.5 · woocommerce 10.7.0 → 11.2.1
  • It loads jQuery 3.2.1, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress 1.14.2
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
Xneelo

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on vidaecaffe.com, including 7 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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