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vidaecaffe.com website review
Visit site (opens in a new tab)Reviewed 26 October 202637 issues · 106 checks
This review found 37 issues worth fixing on vidaecaffe.com, 12 of them high impact, across 106 checks. The most urgent: 3 buttons without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #38,421 of 86,399 reviewed websitesbeats 50%
- #23,236 of 44,286 online storesbeats 42%
- #595 of 2,139 WooCommerce storesbeats 68%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 111 ms |
| May 16, 2026 | 113 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 111 ms |
| Jun 27, 2026 | 111 ms |
| Jul 4, 2026 | 109 ms |
| Jul 11, 2026 | 108 ms |
| Jul 18, 2026 | 110 ms |
| Jul 25, 2026 | 110 ms |
| Aug 1, 2026 | 111 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 115 ms |
| Aug 22, 2026 | 115 ms |
| Aug 29, 2026 | 114 ms |
| Sep 5, 2026 | 111 ms |
| Sep 12, 2026 | 111 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 115 ms |
| Oct 3, 2026 | 119 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 122 ms |
| Oct 24, 2026 | 124 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 78
78/100Your mobile performance score is 78 (desktop: 71). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
550 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 550 ms.
Google Tag Manager adds 157 ms
157 msGoogle Tag Manager costs a phone 157 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Facebook and hu-manity.co and others), adding 737 KiB and 432 ms of main-thread time.
Reduce unused JavaScript
248 KiBAbout 248 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
227 KiB6 files are served with short cache lifetimes, so returning visitors download them again (227 KiB).
Reduce unused CSS
134 KiBAbout 134 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
101 KiB2 images could be 101 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 467 ms of it running JavaScript. That is comfortably low.
Server response: 260 ms
260 msYour server sent the HTML in 260 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 9.8 s
9.8 sThe page becomes fully interactive after 9.8 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.288
0.288The layout shifts by 0.288 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 144 ms
144 msReal visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 730 ms
730 msReal visitors wait 730 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 2.2 s
2.2 sYour largest element renders in 2.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Vida e Caffè is Portuguese for ‘life and coffee’. It’s real…”.
Total Blocking Time: 62 ms
62 msScripts block the page for only 62 ms while loading. Good is under 200 ms.
Images and page weight
2 images in older formats
2 images (140 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.4 g of CO₂ per visit
0.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.39 g of CO₂e: 47.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.4 MB in 68 requests
1.4 MBYour homepage downloads 1.4 MB in 68 requests on a phone: scripts 691 KiB (7), fonts 269 KiB (14) and images 226 KiB (9). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (2 elements)
Contentinfo landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
21 links without text
21 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 12 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (28 characters)
Your title is only 28 characters: “Life & Coffee - vida e caffè”. Between 30 and 65 characters leaves room to say what you do and for whom.
No XML sitemap
No XML sitemap at https://vidaecaffe.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at vidaecaffe.com/robots.txt, the first file search crawlers ask for.
42 internal links, 10 external
The homepage links to 42 pages on vidaecaffe.com and 10 external pages.
4 checks passed
Meta description: 114 characters
Your meta description is 114 characters: “Vida e Caffè is Portuguese for ‘life and coffee’.It’s really that simple – no coffee, no life; no life, no coffee.”.
Canonical URL set
The canonical URL is https://vidaecaffe.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
2 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (634 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page points its canonical at the homepage
/shop declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
4 pages share 2 titles
/ and /shop all use the title “Life & Coffee - vida e caffè”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
10 pages without a meta description
/explore/source-to-cup, /contact/stores, /business-opportunities, /rewards/app, /rewards/discovery and /sustainability and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/shop has no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
/shop and /brand/sustainability took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://embedwistia-a.akamaihd.net/deliveries/ecf2e6bdd54a6435493639ce794c62a2f51c0962.jpg.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Access to font at 'https://vidaecaffestg.wpengine.com/wp-content/themes/vida/dist/assets/fonts/Gotham-Book.woff2' from …”.
2 checks passed
Tap targets are thumb-sized
22 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
3 broken links to your own pages
3 links from your homepage to your own site are broken, for example https://vidaecaffe.com/wp-content/uploads/2023/03/Oct-22-Takeaway-Menu-Standard-H-FA-1.pdf (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://yoyogifts.co/partner/vida/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (vidaecaffe.com).
Valid certificate (75 days left)
The certificate from Let's Encrypt · YR2 verifies for vidaecaffe.com and is valid for another 75 days.
http:// redirects to https
http://vidaecaffe.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
vidaecaffe.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
vidaecaffe.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 22 years old
22 yearsvidaecaffe.com was registered in Feb 2004 through Hosting Concepts B.V. d/b/a Registrar.eu. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
vidaecaffe.com is registered until Feb 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 281 words of copy
The homepage carries about 281 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “shop” and “CONTACT”.
3 calls to action
The homepage has 3 calls to action, for example “shop”, “Contact” and “subscribe”.
2 short forms
2 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
No DMARC policy
vidaecaffe.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
SPF does not block other senders (?all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 mx a include:spf.host-h.net ?all”.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 25/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- It runs WordPress 1.14.2; the current release is 7.1.3.
- 2 plugins are behind their latest release.elementor 4.2.4 → 4.3.5 · woocommerce 10.7.0 → 11.2.1
- It loads jQuery 3.2.1, older than 3.5 (which fixed known security holes).
Stack
- CMS
- WordPress 1.14.2
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
- Hosting
- Xneelo
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on vidaecaffe.com, including 7 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.