vitalproject.co website review

About 174 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

2 images could be 474 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

About 167 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Shopify costs a phone 220 ms of main-thread work and 587 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,697 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 third-party services load with your homepage (Shopify, avada.io and shop.app and others), adding 869 KiB and 280 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.

5 files are served with short cache lifetimes, so returning visitors download them again (70 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 11.2 s. Good is under 3.8 s.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.0 MB in 275 requests on a phone: images 899 KiB (16), scripts 874 KiB (117) and other files 871 KiB (124). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (41 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 101.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

The homepage links to 48 pages on vitalproject.co and 4 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://vitalproject.co/pages/shipping-returns-1, which answers with an error. Visitors hit a dead end and search engines drop it.

https://vitalproject.co/pages/contact and https://vitalproject.co/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://vitalproject.co/collections/all, https://vitalproject.co/collections/black and https://vitalproject.co/collections/neon have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 623 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.