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vitaluralabs.com website review

Visit site (opens in a new tab)Reviewed 8 November 202633 issues · 83 checks

This review found 33 issues worth fixing on vitaluralabs.com, 12 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.2 sMay 16Sep 262.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.7 s
May 30, 20262.8 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.7 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.5 s
Sep 19, 20262.3 s
Sep 26, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
124 ms101 msMay 16Sep 26111 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026106 ms
May 23, 2026112 ms
May 30, 2026113 ms
Jun 6, 2026112 ms
Jun 13, 2026116 ms
Jun 20, 2026114 ms
Jun 27, 2026121 ms
Jul 4, 2026121 ms
Jul 11, 2026121 ms
Jul 18, 2026120 ms
Jul 25, 2026110 ms
Aug 1, 2026112 ms
Aug 8, 2026111 ms
Aug 22, 2026113 ms
Aug 29, 2026104 ms
Sep 5, 2026105 ms
Sep 12, 2026105 ms
Sep 19, 2026107 ms
Sep 26, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of vitaluralabs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. vitaluralabs.com at 0.4 s0.4 s
  2. vitaluralabs.com at 0.8 s0.8 s
  3. vitaluralabs.com at 1.3 s1.3 s
  4. vitaluralabs.com at 1.7 s1.7 s
  5. vitaluralabs.com at 2.1 s2.1 s
  6. vitaluralabs.com at 2.5 s2.5 s
  7. vitaluralabs.com at 2.9 s2.9 s
  8. vitaluralabs.com at 3.3 s3.3 s

Speed

10 to fix42
  • Reduce unused JavaScript

    3.7 s · 723 KiB

    About 723 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

  • Render-blocking requests

    1.6 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ZenDesk, rechargecdn.com and Klaviyo and others), adding 1.3 MB and 948 ms of main-thread time.

  • Reduce unused CSS

    750 ms · 80 KiB

    About 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • ZenDesk adds 441 ms

    441 ms

    ZenDesk costs a phone 441 ms of main-thread work and 479 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 269 ms. During a long task the page ignores taps.

  • rechargecdn.com adds 196 ms

    196 ms

    rechargecdn.com costs a phone 196 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 153 ms

    153 ms

    Klaviyo costs a phone 153 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 32 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

  • Improve image delivery

    100 ms · 82 KiB

    4 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.5 s

    17.5 s

    Your largest element takes 17.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Collagen Beauty Complex, Plant Based Protein and Hydration …”.

  • First Contentful Paint: 6.4 s

    6.4 s

    The first text or image appears after 6.4 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 17.5 s

    17.5 s

    The page becomes fully interactive after 17.5 s. Good is under 3.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 593 ms

    593 ms

    Scripts block taps and scrolling for 593 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 106 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.6 MB in 267 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 267 requests on a phone: scripts 1.7 MB (99), other files 929 KiB (118) and images 539 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (340 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (208 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 120.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8893
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 14 images without alt text

    14 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • 2 H1 headlines

    There are 2 <h1> headlines (“The quality YOU DESERVE” and “Your Cart”). One clear main headline is easier for people and search engines.

  • 62 internal links, 8 external

    The homepage links to 62 pages on vitaluralabs.com and 8 external pages.

7 checks passed
  • Meta description: 76 characters

    Your meta description is 76 characters: “Italian inspired. American made. A taste you'll love. Quality you can trust.”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Third-Party Tested Supplements | Vitalura Labs”.

  • Canonical URL set

    The canonical URL is https://vitaluralabs.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://vitaluralabs.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://vitaluralabs.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (488 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://vitaluralabs.com/pages/all-products, https://vitaluralabs.com/collections/bundles, https://vitaluralabs.com/pages/rewards and https://vitaluralabs.com/blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    https://vitaluralabs.com/collections/bundles has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'getAttribute')”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    13 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 413 words of copy

    The homepage carries about 413 words of visible text.

5 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact”, “Shop 30% off” and “SHOP ALL PRODUCTS”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Meta Pixel.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vitaluralabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Judge Me Reviews · Crazy Egg · zooomyapps.com · rechargecdn.com · revenuehunt.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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