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viwoods.com website review
Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 89 checks
This review found 36 issues worth fixing on viwoods.com, 12 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #6,490 of 92,311 reviewed websitesbeats 90%
- #3,563 of 48,999 online storesbeats 89%
- #3,451 of 44,179 Shopify storesbeats 88%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 107 ms |
| May 23, 2026 | 105 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 111 ms |
| Jul 4, 2026 | 113 ms |
| Jul 11, 2026 | 119 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 132 ms |
| Aug 22, 2026 | 132 ms |
| Aug 29, 2026 | 133 ms |
| Sep 5, 2026 | 132 ms |
| Sep 12, 2026 | 131 ms |
| Sep 19, 2026 | 133 ms |
| Sep 26, 2026 | 135 ms |
| Oct 3, 2026 | 136 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 135 ms |
| Oct 24, 2026 | 132 ms |
| Oct 31, 2026 | 130 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.1 s
4.2 s
6.3 s
8.5 s
10.6 s
12.7 s
14.8 s
16.9 s
Speed
Improve image delivery
2.6 s · 2.8 MB8 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, omnisnippet1.com and Bing Ads and others), adding 2.0 MB and 1.0 s of main-thread time.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
908 KiBAbout 908 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
800 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Use efficient cache lifetimes
343 KiB28 files are served with short cache lifetimes, so returning visitors download them again (343 KiB).
Google Tag Manager adds 259 ms
259 msGoogle Tag Manager costs a phone 259 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,837 HTML elements
The page has 2,837 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 116 ms
116 msShopify costs a phone 116 ms of main-thread work and 618 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LoyaltyLion adds 60 ms
60 msLoyaltyLion costs a phone 60 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
196 KiBAbout 196 KiB of CSS is downloaded but never applied on this page.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.
Duplicated JavaScript
15 KiB15 KiB JavaScript is shipped twice across bundles.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 25.5 s
25.5 sVisually, the page fills in at 25.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 34.5 s
34.5 sThe page becomes fully interactive after 34.5 s. Good is under 3.8 s.
Largest Contentful Paint: 7.7 s
7.7 sYour largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Viwoods AiPaper paper tablet”. Most of its time is resource load delay (3.6 s).
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 107 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 826 ms
826 msReal visitors wait 826 ms for your server to start answering (75th percentile). Good is under 800 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 116 ms
116 msReal visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 140 ms
140 msScripts block the page for only 140 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.063
0.063The layout barely moves while loading (CLS 0.063, good is under 0.1).
Images and page weight
Page weight: 6.9 MB in 349 requests
6.9 MBYour homepage downloads 6.9 MB in 349 requests on a phone: images 3.6 MB (34), scripts 2.6 MB (186) and stylesheets 280 KiB (37). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 5.7 MB together. On a phone connection a single image that size takes seconds.
4 images far larger than shown
1.9 MB4 images are downloaded at several times the size a phone draws them, for example aipaper-paper-tablet-banner-mobile-1.webp at 1,500 px wide, shown at 390 px. Resized copies would save about 1.9 MB.
6 images in older formats
6 images (6.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (437 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.0 g of CO₂ per visit
1.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 235.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 H1 headlines
There are 5 <h1> headlines (“Paper Tablet for Focused Reading and Writing”, “AiPaper Reader Series” and “AiPaper Reader Series”). One clear main headline is easier for people and search engines.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
76 internal links, 11 external
The homepage links to 76 pages on viwoods.com and 11 external pages.
7 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Viwoods creates E Ink paper tablets, digital notebooks, and Android ereaders for people who want a calmer way to read, …”.
Title: 65 characters
Your title is a healthy 65 characters: “Viwoods Digital Notebooks, E Ink Paper Tablets & Android Ereaders”.
Canonical URL set
The canonical URL is https://viwoods.com/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, Organization, Product and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://viwoods.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,645 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://viwoods.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://viwoods.com/collections/all, https://viwoods.com/policies/shipping-policy and https://viwoods.com/pages/system-update-3-15 have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://viwoods.com/pages/community has no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
https://viwoods.com/products/viwoods-stylus-pro, https://viwoods.com/products/us-ca-pre-sale-viwoods-w2-stylus-pro-tip-set, https://viwoods.com/products/viwoods-aipaper, https://viwoods.com/products/aipaper-mini and https://viwoods.com/products/viwoods-aipaper-reader-colour took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343174115&Ver=2&mid=e15c5a89-7f49-4275-916f-813ee96942ec&bo=1&sid=b5510190d8b111f1909653a7efb0103b&vid=b5512a40d8b111f18450535eae08cb83&vids=1&msclkid=N&pi=918639831&l.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
Tap targets are thumb-sized
12 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 568 words of copy
The homepage carries about 568 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP AIPAPER SERIES”.
14 calls to action
The homepage has 14 calls to action, for example “Order note”, “Contact” and “Shop AiPaper Series”.
8 short forms
8 short forms (3 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 2 customer or partner logos and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
46 other companies contacted
Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at viwoods.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pumper Bundles · Paypal Payments Studio · Xcotton Guard · Loyalty Rewards And Referrals · Inbox · Judge Me Reviews · Post Purchase Protection · Omnisend · Countdown Timer · goaffpro.com · powr.io · amazonaws.com · salesmartly.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on viwoods.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.