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viwoods.com website review

Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 89 checks

This review found 36 issues worth fixing on viwoods.com, 12 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.5 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
142 ms100 msMay 16Oct 31130 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026107 ms
May 23, 2026105 ms
May 30, 2026111 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026113 ms
Jun 27, 2026111 ms
Jul 4, 2026113 ms
Jul 11, 2026119 ms
Jul 18, 2026121 ms
Jul 25, 2026127 ms
Aug 1, 2026128 ms
Aug 8, 2026130 ms
Aug 15, 2026132 ms
Aug 22, 2026132 ms
Aug 29, 2026133 ms
Sep 5, 2026132 ms
Sep 12, 2026131 ms
Sep 19, 2026133 ms
Sep 26, 2026135 ms
Oct 3, 2026136 ms
Oct 10, 2026137 ms
Oct 17, 2026135 ms
Oct 24, 2026132 ms
Oct 31, 2026130 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of viwoods.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. viwoods.com at 2.1 s2.1 s
  2. viwoods.com at 4.2 s4.2 s
  3. viwoods.com at 6.3 s6.3 s
  4. viwoods.com at 8.5 s8.5 s
  5. viwoods.com at 10.6 s10.6 s
  6. viwoods.com at 12.7 s12.7 s
  7. viwoods.com at 14.8 s14.8 s
  8. viwoods.com at 16.9 s16.9 s

Speed

11 to fix63
  • Improve image delivery

    2.6 s · 2.8 MB

    8 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, omnisnippet1.com and Bing Ads and others), adding 2.0 MB and 1.0 s of main-thread time.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    908 KiB

    About 908 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    800 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Use efficient cache lifetimes

    343 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (343 KiB).

  • Google Tag Manager adds 259 ms

    259 ms

    Google Tag Manager costs a phone 259 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,837 HTML elements

    The page has 2,837 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 116 ms

    116 ms

    Shopify costs a phone 116 ms of main-thread work and 618 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LoyaltyLion adds 60 ms

    60 ms

    LoyaltyLion costs a phone 60 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    196 KiB

    About 196 KiB of CSS is downloaded but never applied on this page.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    15 KiB

    15 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 25.5 s

    25.5 s

    Visually, the page fills in at 25.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 34.5 s

    34.5 s

    The page becomes fully interactive after 34.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.7 s

    7.7 s

    Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Viwoods AiPaper paper tablet”. Most of its time is resource load delay (3.6 s).

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 107 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 826 ms

    826 ms

    Real visitors wait 826 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 116 ms

    116 ms

    Real visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 140 ms

    140 ms

    Scripts block the page for only 140 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.063

    0.063

    The layout barely moves while loading (CLS 0.063, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 6.9 MB in 349 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 349 requests on a phone: images 3.6 MB (34), scripts 2.6 MB (186) and stylesheets 280 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 5.7 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    1.9 MB

    4 images are downloaded at several times the size a phone draws them, for example aipaper-paper-tablet-banner-mobile-1.webp at 1,500 px wide, shown at 390 px. Resized copies would save about 1.9 MB.

  • 6 images in older formats

    6 images (6.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (437 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    1.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 235.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9594
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 5 H1 headlines

    There are 5 <h1> headlines (“Paper Tablet for Focused Reading and Writing”, “AiPaper Reader Series” and “AiPaper Reader Series”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 76 internal links, 11 external

    The homepage links to 76 pages on viwoods.com and 11 external pages.

7 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Viwoods creates E Ink paper tablets, digital notebooks, and Android ereaders for people who want a calmer way to read, …”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Viwoods Digital Notebooks, E Ink Paper Tablets & Android Ereaders”.

  • Canonical URL set

    The canonical URL is https://viwoods.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization, Product and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://viwoods.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,645 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://viwoods.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://viwoods.com/collections/all, https://viwoods.com/policies/shipping-policy and https://viwoods.com/pages/system-update-3-15 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://viwoods.com/pages/community has no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    https://viwoods.com/products/viwoods-stylus-pro, https://viwoods.com/products/us-ca-pre-sale-viwoods-w2-stylus-pro-tip-set, https://viwoods.com/products/viwoods-aipaper, https://viwoods.com/products/aipaper-mini and https://viwoods.com/products/viwoods-aipaper-reader-colour took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343174115&Ver=2&mid=e15c5a89-7f49-4275-916f-813ee96942ec&bo=1&sid=b5510190d8b111f1909653a7efb0103b&vid=b5512a40d8b111f18450535eae08cb83&vids=1&msclkid=N&pi=918639831&l.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    12 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 568 words of copy

    The homepage carries about 568 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP AIPAPER SERIES”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Order note”, “Contact” and “Shop AiPaper Series”.

  • 8 short forms

    8 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at viwoods.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pumper Bundles · Paypal Payments Studio · Xcotton Guard · Loyalty Rewards And Referrals · Inbox · Judge Me Reviews · Post Purchase Protection · Omnisend · Countdown Timer · goaffpro.com · powr.io · amazonaws.com · salesmartly.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on viwoods.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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