Website review, no card needed
vlcc.com website review
Visit site (opens in a new tab)Reviewed 25 October 202645 issues · 92 checks
This review found 45 issues worth fixing on vlcc.com, 15 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
56FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.1 s |
| May 9, 2026 | 3.1 s |
| May 16, 2026 | 3.1 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.6 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.5 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 190 ms |
| May 9, 2026 | 186 ms |
| May 16, 2026 | 183 ms |
| May 23, 2026 | 182 ms |
| May 30, 2026 | 177 ms |
| Jun 6, 2026 | 171 ms |
| Jun 13, 2026 | 171 ms |
| Jun 20, 2026 | 176 ms |
| Jun 27, 2026 | 184 ms |
| Jul 4, 2026 | 196 ms |
| Jul 11, 2026 | 208 ms |
| Jul 18, 2026 | 212 ms |
| Jul 25, 2026 | 211 ms |
| Aug 1, 2026 | 212 ms |
| Aug 8, 2026 | 227 ms |
| Aug 15, 2026 | 244 ms |
| Aug 22, 2026 | 247 ms |
| Aug 29, 2026 | 248 ms |
| Sep 5, 2026 | 246 ms |
| Sep 12, 2026 | 227 ms |
| Sep 19, 2026 | 223 ms |
| Sep 26, 2026 | 222 ms |
| Oct 3, 2026 | 216 ms |
| Oct 10, 2026 | 218 ms |
| Oct 17, 2026 | 220 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.9 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Mobile performance score: 30
30/100Your mobile performance score is 30 (desktop: 48). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.9 s
A phone's processor spends 7.9 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
200 ms · 20.8 MB28 files are served with short cache lifetimes, so returning visitors download them again (20.8 MB).
8 third-party services on the page
8 third-party services load with your homepage (Azure Web Services, Google Tag Manager and Clarity and others), adding 1.3 MB and 1.0 s of main-thread time.
Azure Web Services adds 554 ms
554 msAzure Web Services costs a phone 554 ms of main-thread work and 475 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 589 ms. During a long task the page ignores taps.
Google Tag Manager adds 217 ms
217 msGoogle Tag Manager costs a phone 217 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,207 HTML elements
The page has 2,207 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
200 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
Reduce unused CSS
150 ms · 49 KiBAbout 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
66 KiB4 images could be 66 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need.
Minify JavaScript
17 KiB17 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 29.4 s
29.4 sThe page becomes fully interactive after 29.4 s. Good is under 3.8 s.
Speed Index: 13.4 s
13.4 sVisually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 7.8 s
7.8 sYour largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 291 ms
291 msReal visitors wait 291 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.23
0.23For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.174
0.174The layout shifts by 0.174 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 190 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 24.6 MB in 364 requests
24.6 MBYour homepage downloads 24.6 MB in 364 requests on a phone: media 20.2 MB (16), scripts 3.0 MB (90) and images 878 KiB (97). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 7.0 g of CO₂ per visit
6.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.98 g of CO₂e: 838.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (4 elements)
Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.
<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (2 elements)
<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 2 elements on the page fail this check, rated serious by axe-core.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (22 elements)
All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.
Definition list items are not wrapped in <dl> elements
Definition list items are not wrapped in <dl> elements (14 elements).
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 10 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (167 characters)
Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
7 links with vague text
7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
44 internal links, 18 external
The homepage links to 44 pages on vlcc.com and 18 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Real Stories, Beautiful Transformations”.
Title: 55 characters
Your title is a healthy 55 characters: “VLCC | Skincare, Beauty, and Wellness services near you”.
Canonical URL set
The canonical URL is https://vlcc.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://vlcc.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (518 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://vlcc.com/llms.txt (9 KiB, 74 links), a plain-text guide to the site for AI tools.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://vlcc.com/compare-services, whose canonical is https://vlcc.com/compare-services/body-sculpting. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://vlcc.com/book-appointment, https://vlcc.com/products/all-products and https://vlcc.com/blogs have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://vlcc.com/book-appointment and https://vlcc.com/packages have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Attribution Reporting is deprecated and will be removed. See https://goo.gle/ps-status for details.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
3 distorted images
3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Requests the notification permission on page load
Requests the notification permission on page load.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 521 words of copy
The homepage carries about 521 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book Now” and “Login / Signup”.
19 calls to action
The homepage has 19 calls to action, for example “Book New Appointment”, “Book Service from Packages” and “Not sure ? Book a free consultation”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Cloudflare Web Analytics.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at vlcc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on vlcc.com, including 21 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.