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walkme.com website review

Visit site (opens in a new tab)Reviewed 31 October 202638 issues · 88 checks

This review found 38 issues worth fixing on walkme.com, 11 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.1 s3.1 sMay 9Oct 243.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.6 s
May 16, 20263.3 s
May 23, 20263.5 s
May 30, 20263.9 s
Jun 6, 20264.4 s
Jun 13, 20264.3 s
Jun 20, 20264.0 s
Jun 27, 20263.8 s
Jul 4, 20263.6 s
Jul 11, 20263.8 s
Jul 18, 20264.2 s
Jul 25, 20264.5 s
Aug 1, 20264.9 s
Aug 8, 20264.9 s
Aug 15, 20264.7 s
Aug 22, 20264.2 s
Aug 29, 20264.0 s
Sep 5, 20263.7 s
Sep 12, 20263.9 s
Sep 19, 20263.9 s
Sep 26, 20264.0 s
Oct 3, 20264.2 s
Oct 10, 20264.0 s
Oct 17, 20263.9 s
Oct 24, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
318 ms153 msMay 9Oct 24299 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026196 ms
May 16, 2026192 ms
May 23, 2026202 ms
May 30, 2026215 ms
Jun 6, 2026217 ms
Jun 13, 2026243 ms
Jun 20, 2026242 ms
Jun 27, 2026238 ms
Jul 4, 2026231 ms
Jul 11, 2026188 ms
Jul 18, 2026172 ms
Jul 25, 2026177 ms
Aug 1, 2026181 ms
Aug 8, 2026177 ms
Aug 15, 2026178 ms
Aug 22, 2026187 ms
Aug 29, 2026194 ms
Sep 5, 2026215 ms
Sep 12, 2026227 ms
Sep 19, 2026231 ms
Sep 26, 2026241 ms
Oct 3, 2026261 ms
Oct 10, 2026284 ms
Oct 17, 2026298 ms
Oct 24, 2026299 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of walkme.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. walkme.com at 0.4 s0.4 s
  2. walkme.com at 0.8 s0.8 s
  3. walkme.com at 1.1 s1.1 s
  4. walkme.com at 1.5 s1.5 s
  5. walkme.com at 1.9 s1.9 s
  6. walkme.com at 2.3 s2.3 s
  7. walkme.com at 2.6 s2.6 s
  8. walkme.com at 3.0 s3.0 s

Speed

8 to fix56
  • Render-blocking requests

    1.3 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and reddit and others), adding 1.7 MB and 1.5 s of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 890 ms

    890 ms

    Google Tag Manager costs a phone 890 ms of main-thread work and 1,021 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    879 KiB

    About 879 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    464 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (464 KiB).

  • 2,355 HTML elements

    The page has 2,355 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    52 KiB

    Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    36 KiB

    36 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    16 KiB

    1 image could be 16 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 22.3 s

    22.3 s

    The page becomes fully interactive after 22.3 s. Good is under 3.8 s.

  • Total Blocking Time: 731 ms

    731 ms

    Scripts block taps and scrolling for 731 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 246 ms

    246 ms

    Real visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 54% slower for real visitors

    +54%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 196 ms to 299 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.235

    0.235

    The layout shifts by 0.235 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We’re getting incredible ROI from our AI investment!”.

  • 39 images without width and height

    39 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.9 s

    3.9 s

    Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

Images and page weight

3 to fix53
  • Page weight: 5.3 MB in 157 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 157 requests on a phone: scripts 2.0 MB (42), media 1.9 MB (1) and images 962 KiB (56). Under 2 MB keeps phones on slow connections fast.

  • 10 images below the first screen load straight away

    10 images further down the page (633 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    38 KiB

    1 image is downloaded at several times the size a phone draws it, for example soda-img.jpg at 1,465 px wide, shown at 325 px. Resized copies would save about 38 KiB.

  • About 1.5 g of CO₂ per visit

    1.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 181.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 8991
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 92 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8587
  • Meta description is long (181 characters)

    Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 1 problem, for example “WebPage: keywords is an empty list”.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • 199 internal links, 20 external

    The homepage links to 199 pages on walkme.com and 20 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “WalkMe turns AI potential into AI performance.”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “WalkMe - Digital Adoption Platform | AI That Delivers Real ROI”.

  • Canonical URL set

    The canonical URL is https://www.walkme.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.walkme.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,743 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.walkme.com/llms.txt (195 KiB, 767 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page with very little text

    https://www.walkme.com/jp has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 2 pages slow to respond

    https://www.walkme.com/deepui and https://www.walkme.com/digital-adoption-platform/flexible-delivery took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5997904&tm=gtm002&Ver=2&mid=6ca60a80-1267-47ce-8b71-551aae3d7a85&bo=3&sid=b9cde070d4e311f1bc6ee11dc628f689&vid=b9cddbb0d4e311f1b8359fc64365f034&vids=0&msclkid=N&pi=918.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    8 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,833 words of copy

    The homepage carries about 1,833 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a demo”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Download now”, “Pricing” and “Request a demo”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 3 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies (measured from a US location before any click).

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at walkme.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Analytics
Google Analytics | Google Tag Manager
Hosting
WordPress.com

Hiring

Hiring
20 open roles
Teams
RND (5), Professional Services (4), Sales USA (4), Customer Success (3)
Job board
lever

Company

Employees
419
Founded
2012
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on walkme.com, including 21 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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