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wallingfordcoffee.com website review
Visit site (opens in a new tab)Reviewed 2 November 202644 issues · 81 checks
This review found 44 issues worth fixing on wallingfordcoffee.com, 15 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
2.9 s
3.6 s
4.4 s
5.1 s
5.8 s
Speed
Improve image delivery
1.0 s · 2.9 MB73 images could be 2.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.
Reduce unused JavaScript
2.3 s · 377 KiBAbout 377 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Render-blocking requests
1.4 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Use efficient cache lifetimes
300 ms · 3.0 MB20 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, byted-static.com and Unpkg and others), adding 6.9 MB and 390 ms of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
googleusercontent.com adds 0 ms
0 msgoogleusercontent.com costs a phone 0 ms of main-thread work and 4.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 323 ms
323 msGoogle Tag Manager costs a phone 323 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,675 HTML elements
The page has 2,675 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
imgts.com adds 0 ms
0 msimgts.com costs a phone 0 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 326 ms of it running JavaScript. That is comfortably low.
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.4 s
11.4 sYour largest element takes 11.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “tuyển dụng”.
Time to Interactive: 13.9 s
13.9 sThe page becomes fully interactive after 13.9 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.291
0.291The layout shifts by 0.291 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
21 images without width and height
21 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Total Blocking Time: 65 ms
65 msScripts block the page for only 65 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 9.3 MB in 239 requests
9.3 MBYour homepage downloads 9.3 MB in 239 requests on a phone: images 8.3 MB (216), scripts 722 KiB (8) and fonts 143 KiB (3). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 2.8 MB together. On a phone connection a single image that size takes seconds.
13 images far larger than shown
1.0 MB13 images are downloaded at several times the size a phone draws them, for example lbW9Dl7INu4O7_RAY-jAa6Fb9NSxCTKdm4XBbOITAvTVrPysK4a58u9fmcvH at 1,024 px wide, shown at 326 px. Resized copies would save about 1.0 MB.
19 images in older formats
19 images (6.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
13 images below the first screen load straight away
13 images further down the page (4.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.6 g of CO₂ per visit
2.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.63 g of CO₂e: 315.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
95 links without text
95 visible links have no text or label, so screen readers cannot say where they go.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Article, ImageObject, Organization and Person) but with 1 problem, for example “Person: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.fellah-trade.com/sitemap.xml, so Google discovers your pages only by following links.
15 internal links, 22 external
The homepage links to 15 pages on wallingfordcoffee.com and 22 external pages.
5 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “90Phut TV là trang web không thể bỏ qua dành cho những tín đồ theo dõi bóng đá trực tuyến. Kênh đảm bảo mang đến chất l…”.
One H1 headline
Your main headline reads: “90phut TV - Xem bóng đá miễn phí, TTBD trực tiếp HD hôm nay”.
Title: 59 characters
Your title is a healthy 59 characters: “90phut TV - Xem Bóng đá Miễn Phí, TTBD Trực Tiếp HD Hôm Nay”.
Canonical URL set
The canonical URL is https://www.fellah-trade.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing url, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.fellah-trade.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (4,150 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page points its canonical at the homepage
https://www.fellah-trade.com/author/tranmynhu declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 linked pages hidden from search
https://www.fellah-trade.com/category/nhan-dinh and https://www.fellah-trade.com/category/tin-tuc are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages share a title
/ and https://www.fellah-trade.com/author/tranmynhu all use the title “90phut TV - Xem Bóng đá Miễn Phí, TTBD Trực Tiếp HD Hôm Nay”. Search engines can't tell which page to show for a search, so each competes with the others.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
Every page has a meta description
All 12 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
7 broken images
7 images failed to load on a phone, for example https://cdn.fellah-trade.com/wp-content/wp-content/uploads/2025/06/icon-facebook.webp.
16 small tap targets
16 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 6,222 words of copy
The homepage carries about 6,222 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wallingfordcoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Analytics
- Google Analytics
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on wallingfordcoffee.com, including 16 speed issues, 3 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.