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walloro.com website review
Visit site (opens in a new tab)Reviewed 11 November 202630 issues · 84 checks
This review found 30 issues worth fixing on walloro.com, 6 of them high impact, across 84 checks. The most urgent: 13 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,843 of 98,303 reviewed websitesbeats 86%
- #5,843 of 53,658 online storesbeats 84%
- #5,661 of 48,669 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 103 ms |
| Jul 25, 2026 | 134 ms |
| Aug 1, 2026 | 130 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 122 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 110 ms |
| Sep 5, 2026 | 116 ms |
| Sep 12, 2026 | 116 ms |
| Sep 19, 2026 | 172 ms |
| Sep 26, 2026 | 152 ms |
| Oct 3, 2026 | 135 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 120 ms |
| Oct 24, 2026 | 114 ms |
| Oct 31, 2026 | 118 ms |
| Nov 7, 2026 | 124 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
3.9 s
4.9 s
5.9 s
6.9 s
7.9 s
Speed
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
700 ms · 124 KiB6 images could be 124 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.
Render-blocking requests
750 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Shopify adds 314 ms
314 msShopify costs a phone 314 ms of main-thread work and 761 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,862 HTML elements
The page has 1,862 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
7 third-party services on the page
7 third-party services load with your homepage (Shopify, shop.app and cloudfront.net and others), adding 879 KiB and 325 ms of main-thread time.
Reduce unused CSS
150 ms · 35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.
Reduce unused JavaScript
23 KiBAbout 23 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
19 KiB6 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.2 s
6.2 sYour largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Time to Interactive: 6.9 s
6.9 sThe page becomes fully interactive after 6.9 s. Good is under 3.8 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 118 ms
118 msReal visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 636 ms
636 msReal visitors wait 636 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Total Blocking Time: 3 ms
3 msScripts block the page for only 3 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.8 MB in 421 requests
2.8 MBYour homepage downloads 2.8 MB in 421 requests on a phone: other files 1.5 MB (244), scripts 711 KiB (123) and images 371 KiB (30). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
29 KiB1 image is downloaded at several times the size a phone draws it, for example V1_Main_banner_walloro_0d02eb1f-aa80-4e5c-b2ca-29854264f48e_ at 1,400 px wide, shown at 390 px. Resized copies would save about 29 KiB.
About 0.8 g of CO₂ per visit
0.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
10 elements hidden from screen readers can still receive keyboard focus.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (36 elements)
All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (110 characters)
Your title is 110 characters, so Google will cut it off around 60: “Walloro High-End Wallcoverings & More -Luxury Embossed Wallpaper Store – Walloro High End…”.
Meta description is long (250 characters)
Your meta description is 250 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
One H1 headline
Your <h1> is empty.
320 internal links, 23 external
The homepage links to 320 pages on walloro.com and 23 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.walloro.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.walloro.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,295 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.walloro.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://www.walloro.com/pages/wallpaper-installer has no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
https://www.walloro.com/collections/brown, https://www.walloro.com/collections/gray, https://www.walloro.com/collections/green, https://www.walloro.com/collections/ivory and https://www.walloro.com/collections/metallic took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.
6 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
41 small tap targets
41 of 76 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 29 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
About 888 words of copy
The homepage carries about 888 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Questions? Call Us: +1 (832) 944-7878”.
16 calls to action
The homepage has 16 calls to action, for example “Questions? Call Us: +1 (832) 944-7878”, “SHOP BY COLOR” and “SHOP BY PATTERN”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at walloro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
C Hub Customer Accounts · Avada Seo Suite · Judge Me Reviews · Sami Wholesale · Snap Product Badges Labels · Inbox · Snap Price Design Icon · Ms Custom Sizeprice Calculator · Pay Later Split Pay Cypher · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on walloro.com, including 10 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.