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walloro.com website review

Visit site (opens in a new tab)Reviewed 11 November 202630 issues · 84 checks

This review found 30 issues worth fixing on walloro.com, 6 of them high impact, across 84 checks. The most urgent: 13 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.4 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.5 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.9 s
Jul 18, 20262.1 s
Jul 25, 20261.8 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20261.8 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.6 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
183 ms85 msJun 20Nov 7124 ms
Show as table
DateReal-visitor tap response (INP)
Jun 20, 202696 ms
Jun 27, 202696 ms
Jul 4, 2026106 ms
Jul 11, 2026103 ms
Jul 25, 2026134 ms
Aug 1, 2026130 ms
Aug 8, 2026137 ms
Aug 15, 2026122 ms
Aug 22, 2026112 ms
Aug 29, 2026110 ms
Sep 5, 2026116 ms
Sep 12, 2026116 ms
Sep 19, 2026172 ms
Sep 26, 2026152 ms
Oct 3, 2026135 ms
Oct 10, 2026128 ms
Oct 17, 2026120 ms
Oct 24, 2026114 ms
Oct 31, 2026118 ms
Nov 7, 2026124 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of walloro.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. walloro.com at 1.0 s1.0 s
  2. walloro.com at 2.0 s2.0 s
  3. walloro.com at 3.0 s3.0 s
  4. walloro.com at 3.9 s3.9 s
  5. walloro.com at 4.9 s4.9 s
  6. walloro.com at 5.9 s5.9 s
  7. walloro.com at 6.9 s6.9 s
  8. walloro.com at 7.9 s7.9 s

Speed

6 to fix75
  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    700 ms · 124 KiB

    6 images could be 124 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

  • Render-blocking requests

    750 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Shopify adds 314 ms

    314 ms

    Shopify costs a phone 314 ms of main-thread work and 761 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,862 HTML elements

    The page has 1,862 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Shopify, shop.app and cloudfront.net and others), adding 879 KiB and 325 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    23 KiB

    About 23 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    19 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 6.2 s

    6.2 s

    Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 6.9 s

    6.9 s

    The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 118 ms

    118 ms

    Real visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 636 ms

    636 ms

    Real visitors wait 636 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 3.3 s

    3.3 s

    Visually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

  • Total Blocking Time: 3 ms

    3 ms

    Scripts block the page for only 3 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.8 MB in 421 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 421 requests on a phone: other files 1.5 MB (244), scripts 711 KiB (123) and images 371 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    29 KiB

    1 image is downloaded at several times the size a phone draws it, for example V1_Main_banner_walloro_0d02eb1f-aa80-4e5c-b2ca-29854264f48e_ at 1,400 px wide, shown at 390 px. Resized copies would save about 29 KiB.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 8089
  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    10 elements hidden from screen readers can still receive keyboard focus.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (36 elements)

    All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8581
  • Title is long (110 characters)

    Your title is 110 characters, so Google will cut it off around 60: “Walloro High-End Wallcoverings & More -Luxury Embossed Wallpaper Store – Walloro High End…”.

  • Meta description is long (250 characters)

    Your meta description is 250 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • 320 internal links, 23 external

    The homepage links to 320 pages on walloro.com and 23 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.walloro.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.walloro.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,295 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.walloro.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    https://www.walloro.com/pages/wallpaper-installer has no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    https://www.walloro.com/collections/brown, https://www.walloro.com/collections/gray, https://www.walloro.com/collections/green, https://www.walloro.com/collections/ivory and https://www.walloro.com/collections/metallic took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 41 small tap targets

    41 of 76 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 29 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • About 888 words of copy

    The homepage carries about 888 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Questions? Call Us: +1 (832) 944-7878”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Questions? Call Us: +1 (832) 944-7878”, “SHOP BY COLOR” and “SHOP BY PATTERN”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at walloro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

C Hub Customer Accounts · Avada Seo Suite · Judge Me Reviews · Sami Wholesale · Snap Product Badges Labels · Inbox · Snap Price Design Icon · Ms Custom Sizeprice Calculator · Pay Later Split Pay Cypher · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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