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walra.nl website review

Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 90 checks

This review found 35 issues worth fixing on walra.nl, 9 of them high impact, across 90 checks. The most urgent: page weight: 16.9 MB in 292 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.6 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
185 ms120 msMay 16Oct 31177 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026127 ms
May 23, 2026128 ms
May 30, 2026129 ms
Jun 6, 2026129 ms
Jun 13, 2026131 ms
Jun 20, 2026132 ms
Jun 27, 2026137 ms
Jul 4, 2026139 ms
Jul 11, 2026143 ms
Jul 18, 2026144 ms
Jul 25, 2026145 ms
Aug 1, 2026145 ms
Aug 8, 2026145 ms
Aug 15, 2026147 ms
Aug 22, 2026149 ms
Aug 29, 2026154 ms
Sep 5, 2026160 ms
Sep 12, 2026163 ms
Sep 19, 2026167 ms
Sep 26, 2026169 ms
Oct 3, 2026170 ms
Oct 10, 2026170 ms
Oct 17, 2026173 ms
Oct 24, 2026177 ms
Oct 31, 2026177 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of walra.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. walra.nl at 0.8 s0.8 s
  2. walra.nl at 1.6 s1.6 s
  3. walra.nl at 2.5 s2.5 s
  4. walra.nl at 3.3 s3.3 s
  5. walra.nl at 4.1 s4.1 s
  6. walra.nl at 4.9 s4.9 s
  7. walra.nl at 5.7 s5.7 s
  8. walra.nl at 6.5 s6.5 s

Speed

10 to fix59
  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    500 ms · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 500 ms faster on a phone.

  • Use efficient cache lifetimes

    450 ms · 909 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (909 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Yotpo and Klaviyo and others), adding 2.4 MB and 1.1 s of main-thread time.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    150 ms · 454 KiB

    14 images could be 454 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 475 ms

    475 ms

    Google Tag Manager costs a phone 475 ms of main-thread work and 833 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,930 HTML elements

    The page has 2,930 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • tweakwisenavigator.net adds 139 ms

    139 ms

    tweakwisenavigator.net costs a phone 139 ms of main-thread work and 636 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 142 ms

    142 ms

    Klaviyo costs a phone 142 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 125 ms. During a long task the page ignores taps.

  • Render-blocking requests

    100 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.

  • Minify JavaScript

    26 KiB

    26 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 20.5 s

    20.5 s

    Your largest element takes 20.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Walra”.

  • Time to Interactive: 36.5 s

    36.5 s

    The page becomes fully interactive after 36.5 s. Good is under 3.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 39% slower for real visitors

    +39%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 127 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 332 ms

    332 ms

    Scripts block taps and scrolling for 332 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 431 ms

    431 ms

    Real visitors wait 431 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

3 to fix45
  • Page weight: 16.9 MB in 292 requests

    16.9 MB

    Your homepage downloads 16.9 MB in 292 requests on a phone: media 9.0 MB (1), images 3.5 MB (37) and scripts 2.7 MB (91). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Hero_Banner_Mobile_1_a80be8ab-2fa3-42b1-a230-a6d0b5b42ee0.sv weighs 1.7 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    171 KiB

    1 image is downloaded at several times the size a phone draws it, for example e323232f-c30d-40bc-8336-1ef2bcb1c83b.jpeg at 1,491 px wide, shown at 184 px. Resized copies would save about 171 KiB.

  • 1 image in older formats

    1 image (198 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.8 g of CO₂ per visit

    4.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.80 g of CO₂e: 575.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

10 to fixGoogle 8189
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 23 form fields without a label

    23 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h4 → h6, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 69 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 324 internal links, 8 external

    The homepage links to 324 pages on walra.nl and 8 external pages.

8 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “Walra beddengoed, badtextiel en keukentextiel ✔ Voor 23.59u besteld, volgende werkdag in huis ✔ Gratis retour ✔ Gratis …”.

  • One H1 headline

    Your main headline reads: “Walra @Instagram”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Walra | Officiële Walra webshop | Nieuwe collectie!”.

  • Canonical URL set

    The canonical URL is https://www.walra.nl/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.walra.nl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,427 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.walra.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://www.walra.nl/collections/all-products is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 9 pages without a meta description

    https://www.walra.nl/collections/all, https://www.walra.nl/pages/walra-club, https://www.walra.nl/collections/all-products, https://www.walra.nl/collections/nieuwe-collectie, https://www.walra.nl/pages/signature and https://www.walra.nl/pages/aw26 and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://www.walra.nl/pages/walra-club, https://www.walra.nl/pages/signature, https://www.walra.nl/pages/aw26 and https://www.walra.nl/collections have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7776
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=27021328&tm=gtm002&Ver=2&mid=36060fab-8db2-436e-9eac-5f79a03f165c&bo=1&sid=81104880d9d811f1aec40fb7cb35bf98&vid=81105ef0d9d811f19074bbdc69fd2d66&vids=1&msclkid=N&pi=91.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    66 of 70 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 876 words of copy

    The homepage carries about 876 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop nu”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “Shop nu”.

  • 19 short forms

    19 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at walra.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Yotpo Loyalty Rewards · Eg Auto Add To Cart · Triplewhale · Klaviyo Email Marketing Sms · Instafeed · cart-bot.net · nice-team.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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