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walra.nl website review
Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 90 checks
This review found 35 issues worth fixing on walra.nl, 9 of them high impact, across 90 checks. The most urgent: page weight: 16.9 MB in 292 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,618 of 95,983 reviewed websitesbeats 86%
- #5,651 of 51,890 online storesbeats 84%
- #5,476 of 46,987 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 127 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 131 ms |
| Jun 20, 2026 | 132 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 139 ms |
| Jul 11, 2026 | 143 ms |
| Jul 18, 2026 | 144 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 145 ms |
| Aug 15, 2026 | 147 ms |
| Aug 22, 2026 | 149 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 160 ms |
| Sep 12, 2026 | 163 ms |
| Sep 19, 2026 | 167 ms |
| Sep 26, 2026 | 169 ms |
| Oct 3, 2026 | 170 ms |
| Oct 10, 2026 | 170 ms |
| Oct 17, 2026 | 173 ms |
| Oct 24, 2026 | 177 ms |
| Oct 31, 2026 | 177 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
500 ms · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 500 ms faster on a phone.
Use efficient cache lifetimes
450 ms · 909 KiB17 files are served with short cache lifetimes, so returning visitors download them again (909 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Yotpo and Klaviyo and others), adding 2.4 MB and 1.1 s of main-thread time.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
150 ms · 454 KiB14 images could be 454 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 475 ms
475 msGoogle Tag Manager costs a phone 475 ms of main-thread work and 833 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,930 HTML elements
The page has 2,930 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
tweakwisenavigator.net adds 139 ms
139 mstweakwisenavigator.net costs a phone 139 ms of main-thread work and 636 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 142 ms
142 msKlaviyo costs a phone 142 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 57 KiBPolyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 52 KiBAbout 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 125 ms. During a long task the page ignores taps.
Render-blocking requests
100 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.
Minify JavaScript
26 KiB26 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 20.5 s
20.5 sYour largest element takes 20.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Walra”.
Time to Interactive: 36.5 s
36.5 sThe page becomes fully interactive after 36.5 s. Good is under 3.8 s.
Speed Index: 8.5 s
8.5 sVisually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 39% slower for real visitors
+39%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 127 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 332 ms
332 msScripts block taps and scrolling for 332 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 431 ms
431 msReal visitors wait 431 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 16.9 MB in 292 requests
16.9 MBYour homepage downloads 16.9 MB in 292 requests on a phone: media 9.0 MB (1), images 3.5 MB (37) and scripts 2.7 MB (91). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Hero_Banner_Mobile_1_a80be8ab-2fa3-42b1-a230-a6d0b5b42ee0.sv weighs 1.7 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
171 KiB1 image is downloaded at several times the size a phone draws it, for example e323232f-c30d-40bc-8336-1ef2bcb1c83b.jpeg at 1,491 px wide, shown at 184 px. Resized copies would save about 171 KiB.
1 image in older formats
1 image (198 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 4.8 g of CO₂ per visit
4.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.80 g of CO₂e: 575.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
23 form fields without a label
23 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h4 → h6, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 69 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
324 internal links, 8 external
The homepage links to 324 pages on walra.nl and 8 external pages.
8 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Walra beddengoed, badtextiel en keukentextiel ✔ Voor 23.59u besteld, volgende werkdag in huis ✔ Gratis retour ✔ Gratis …”.
One H1 headline
Your main headline reads: “Walra @Instagram”.
Title: 51 characters
Your title is a healthy 51 characters: “Walra | Officiële Walra webshop | Nieuwe collectie!”.
Canonical URL set
The canonical URL is https://www.walra.nl/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.walra.nl/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,427 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.walra.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://www.walra.nl/collections/all-products is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
9 pages without a meta description
https://www.walra.nl/collections/all, https://www.walra.nl/pages/walra-club, https://www.walra.nl/collections/all-products, https://www.walra.nl/collections/nieuwe-collectie, https://www.walra.nl/pages/signature and https://www.walra.nl/pages/aw26 and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://www.walra.nl/pages/walra-club, https://www.walra.nl/pages/signature, https://www.walra.nl/pages/aw26 and https://www.walra.nl/collections have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=27021328&tm=gtm002&Ver=2&mid=36060fab-8db2-436e-9eac-5f79a03f165c&bo=1&sid=81104880d9d811f1aec40fb7cb35bf98&vid=81105ef0d9d811f19074bbdc69fd2d66&vids=1&msclkid=N&pi=91.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
66 of 70 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 876 words of copy
The homepage carries about 876 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop nu”.
3 calls to action
The homepage has 3 calls to action, for example “Contact” and “Shop nu”.
19 short forms
19 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at walra.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Yotpo Loyalty Rewards · Eg Auto Add To Cart · Triplewhale · Klaviyo Email Marketing Sms · Instafeed · cart-bot.net · nice-team.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on walra.nl, including 15 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.