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waterdropfilter.eu website review

Visit site (opens in a new tab)Reviewed 8 November 202637 issues · 90 checks

This review found 37 issues worth fixing on waterdropfilter.eu, 14 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.0 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.4 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
307 ms174 msMay 16Oct 31213 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026292 ms
May 23, 2026263 ms
May 30, 2026238 ms
Jun 6, 2026218 ms
Jun 13, 2026210 ms
Jun 20, 2026216 ms
Jun 27, 2026219 ms
Jul 4, 2026215 ms
Jul 11, 2026215 ms
Jul 18, 2026211 ms
Jul 25, 2026210 ms
Aug 1, 2026213 ms
Aug 8, 2026210 ms
Aug 15, 2026207 ms
Aug 22, 2026200 ms
Aug 29, 2026196 ms
Sep 5, 2026194 ms
Sep 12, 2026191 ms
Sep 19, 2026191 ms
Sep 26, 2026189 ms
Oct 3, 2026192 ms
Oct 10, 2026194 ms
Oct 17, 2026200 ms
Oct 24, 2026207 ms
Oct 31, 2026213 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of waterdropfilter.eu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. waterdropfilter.eu at 1.0 s1.0 s
  2. waterdropfilter.eu at 2.0 s2.0 s
  3. waterdropfilter.eu at 3.0 s3.0 s
  4. waterdropfilter.eu at 4.0 s4.0 s
  5. waterdropfilter.eu at 5.1 s5.1 s
  6. waterdropfilter.eu at 6.1 s6.1 s
  7. waterdropfilter.eu at 7.1 s7.1 s
  8. waterdropfilter.eu at 8.1 s8.1 s

Speed

14 to fix48
  • Reduce unused JavaScript

    3.0 s · 844 KiB

    About 844 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 444 KiB

    42 files are served with short cache lifetimes, so returning visitors download them again (444 KiB).

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,057 HTML elements

    The page has 5,057 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Amazon Web Services and consentmanager.net and others), adding 2.1 MB and 2.0 s of main-thread time.

  • Render-blocking requests

    850 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Shopify adds 527 ms

    527 ms

    Shopify costs a phone 527 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    481 KiB

    17 images could be 481 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Amazon Web Services adds 379 ms

    379 ms

    Amazon Web Services costs a phone 379 ms of main-thread work and 38 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • consentmanager.net adds 366 ms

    366 ms

    consentmanager.net costs a phone 366 ms of main-thread work and 153 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 191 ms

    191 ms

    Google Tag Manager costs a phone 191 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • vanchat.app adds 68 ms

    68 ms

    vanchat.app costs a phone 68 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    50 ms · 51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 21.3 s

    21.3 s

    Your largest element takes 21.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 15.8 s

    15.8 s

    Visually, the page fills in at 15.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 30.0 s

    30.0 s

    The page becomes fully interactive after 30.0 s. Good is under 3.8 s.

  • First Contentful Paint: 6.2 s

    6.2 s

    The first text or image appears after 6.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 313 ms

    313 ms

    Scripts block taps and scrolling for 313 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 252 ms

    252 ms

    Real visitors wait 252 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 292 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 5.7 MB in 545 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 545 requests on a phone: scripts 3.0 MB (268), images 999 KiB (50) and other files 882 KiB (177). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    WD-M6-_Page_-_20260602V1__1_3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    43 KiB

    1 image is downloaded at several times the size a phone draws it, for example UK42-WD-10UA-__EWF-8016GK-UA-TB-UK_____20251125_V1-09-min.pn at 767 px wide, shown at 118 px. Resized copies would save about 43 KiB.

  • 3 images in older formats

    3 images (201 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 9491
  • 52 text elements with low contrast

    52 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (11 elements)

    ARIA role should be appropriate for the element: 11 elements on the page fail this check, rated minor by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (7 elements)

    Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is long (88 characters)

    Your title is 88 characters, so Google will cut it off around 60: “Reverse Osmosis Water Filters & Water Purifier Systems | Waterdrop EU – Waterdrop Europe”.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 319 internal links, 17 external

    The homepage links to 319 pages on waterdropfilter.eu and 17 external pages.

7 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Shop NSF certified reverse osmosis water filtration system, refrigerator water filters & pitcher water filter. Enjoy fr…”.

  • One H1 headline

    Your main headline reads: “Reverse Osmosis Water Filters for Clean, Safe Drinking Water”.

  • Canonical URL set

    The canonical URL is https://www.waterdropfilter.eu/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.waterdropfilter.eu/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,739 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.waterdropfilter.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix75
  • 2 linked pages are broken

    Your homepage links to https://www.waterdropfilter.eu/products/x16-undersink-reverse-osmosis-system and https://www.waterdropfilter.eu/products/reverse-osmosis-water-filtration-system-g3p600, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 151 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 23 small tap targets

    23 of 108 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 1,552 words of copy

    The homepage carries about 1,552 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 91 calls to action

    The homepage has 91 calls to action, for example “Shop Now”, “Shop All” and “Shop By”.

  • 24 short forms

    24 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 6 customer or partner logos, 8 trust badges and “7+ Members”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (consentmanager) is installed; check it blocks these until visitors agree where the law requires it.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 2 of them by other companies (measured from a US location before any click).

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: consentmanager

    A consent management tool (consentmanager) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at waterdropfilter.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Fraud Filter · Transcy · Social Login · Xcotton Guard · Judge Me Reviews · Klaviyo Email Marketing Sms · Region Restrictions · Post Purchase Protection · Facebook Pixel · Vanchat · Ecomsend · goaffpro.com · amazonaws.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 37 issues on waterdropfilter.eu, including 20 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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