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waxbodega.com website review
Visit site (opens in a new tab)Reviewed 12 November 202633 issues · 81 checks
This review found 33 issues worth fixing on waxbodega.com, 7 of them high impact, across 81 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #60,946 of 108,368 reviewed websitesbeats 39%
- #39,553 of 61,468 online storesbeats 31%
- #37,686 of 56,094 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 996 ms |
| May 30, 2026 | 919 ms |
| Jun 6, 2026 | 916 ms |
| Jun 13, 2026 | 910 ms |
| Jun 20, 2026 | 939 ms |
| Jun 27, 2026 | 950 ms |
| Jul 4, 2026 | 957 ms |
| Jul 11, 2026 | 950 ms |
| Jul 18, 2026 | 919 ms |
| Jul 25, 2026 | 892 ms |
| Aug 1, 2026 | 877 ms |
| Aug 8, 2026 | 852 ms |
| Aug 15, 2026 | 852 ms |
| Aug 22, 2026 | 885 ms |
| Aug 29, 2026 | 903 ms |
| Sep 5, 2026 | 949 ms |
| Sep 12, 2026 | 992 ms |
| Sep 19, 2026 | 987 ms |
| Sep 26, 2026 | 969 ms |
| Oct 3, 2026 | 981 ms |
| Oct 10, 2026 | 958 ms |
| Oct 17, 2026 | 953 ms |
| Oct 24, 2026 | 984 ms |
| Oct 31, 2026 | 933 ms |
| Nov 7, 2026 | 919 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 83 ms |
| May 30, 2026 | 83 ms |
| Jun 6, 2026 | 90 ms |
| Jun 13, 2026 | 89 ms |
| Jun 20, 2026 | 95 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 97 ms |
| Jul 11, 2026 | 101 ms |
| Jul 18, 2026 | 99 ms |
| Jul 25, 2026 | 100 ms |
| Aug 1, 2026 | 96 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 95 ms |
| Aug 22, 2026 | 91 ms |
| Aug 29, 2026 | 93 ms |
| Sep 5, 2026 | 95 ms |
| Sep 12, 2026 | 99 ms |
| Sep 19, 2026 | 103 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 103 ms |
| Oct 17, 2026 | 102 ms |
| Oct 24, 2026 | 100 ms |
| Oct 31, 2026 | 99 ms |
| Nov 7, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
750 ms · 238 KiBAbout 238 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Render-blocking requests
950 ms20 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Use efficient cache lifetimes
500 ms · 86 KiB11 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).
2,840 HTML elements
The page has 2,840 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 753 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
avada.io adds 125 ms
125 msavada.io costs a phone 125 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (avada.io, Shopify and 506.io and others), adding 947 KiB and 370 ms of main-thread time.
Improve image delivery
200 ms · 231 KiB17 images could be 231 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Legacy JavaScript
150 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 3 KiB3 KiB could be saved by minifying JavaScript.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.
Reduce unused CSS
21 KiBAbout 21 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.5 s
15.5 sYour largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our 1037 partners process data that concerns you. We…”.
Time to Interactive: 15.6 s
15.6 sThe page becomes fully interactive after 15.6 s. Good is under 3.8 s.
Real-user CLS: 0.12
0.12For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.
Speed Index: 4.4 s
4.4 sVisually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 83 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.092
0.092The layout barely moves while loading (CLS 0.092, good is under 0.1).
Total Blocking Time: 129 ms
129 msScripts block the page for only 129 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 2.9 MB in 280 requests
2.9 MBYour homepage downloads 2.9 MB in 280 requests on a phone: other files 1.0 MB (150), scripts 825 KiB (66) and images 751 KiB (26). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
55 text elements with low contrast
55 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (10 characters)
Your title is only 10 characters: “Wax Bodega”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (278 characters)
Your meta description is 278 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
98 internal links, 11 external
The homepage links to 98 pages on waxbodega.com and 11 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://waxbodega.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://waxbodega.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,483 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://waxbodega.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://waxbodega.com/collections/caspian and https://waxbodega.com/products/caspian-caspian all use the title “CASPIAN – Wax Bodega”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://waxbodega.com/collections/all and https://waxbodega.com/collections/apparel have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://waxbodega.com/collections/caspian and https://waxbodega.com/products/caspian-caspian use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
https://waxbodega.com/collections/all and https://waxbodega.com/collections/apparel have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://waxbodega.com/collections/all took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
4 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
13 small tap targets
13 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'register')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 439 words of copy
The homepage carries about 439 words of visible text.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Shop” and “UK/EU/AUS Contact”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Meta Pixel.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at waxbodega.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Eg Auto Add To Cart · Schedule It · Gorgias Live Chat Helpdesk · Accessibly App · Cartbite · Loop Returns · Avada Cookie Bar · Free Contact Form
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- CMS
- WordPress
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on waxbodega.com, including 13 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.