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waxbodega.com website review

Visit site (opens in a new tab)Reviewed 12 November 202633 issues · 81 checks

This review found 33 issues worth fixing on waxbodega.com, 7 of them high impact, across 81 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s830 msMay 23Nov 7919 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026996 ms
May 30, 2026919 ms
Jun 6, 2026916 ms
Jun 13, 2026910 ms
Jun 20, 2026939 ms
Jun 27, 2026950 ms
Jul 4, 2026957 ms
Jul 11, 2026950 ms
Jul 18, 2026919 ms
Jul 25, 2026892 ms
Aug 1, 2026877 ms
Aug 8, 2026852 ms
Aug 15, 2026852 ms
Aug 22, 2026885 ms
Aug 29, 2026903 ms
Sep 5, 2026949 ms
Sep 12, 2026992 ms
Sep 19, 2026987 ms
Sep 26, 2026969 ms
Oct 3, 2026981 ms
Oct 10, 2026958 ms
Oct 17, 2026953 ms
Oct 24, 2026984 ms
Oct 31, 2026933 ms
Nov 7, 2026919 ms
Real-visitor tap response (INP)75th percentile, phones
107 ms80 msMay 23Nov 796 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202683 ms
May 30, 202683 ms
Jun 6, 202690 ms
Jun 13, 202689 ms
Jun 20, 202695 ms
Jun 27, 202696 ms
Jul 4, 202697 ms
Jul 11, 2026101 ms
Jul 18, 202699 ms
Jul 25, 2026100 ms
Aug 1, 202696 ms
Aug 8, 202695 ms
Aug 15, 202695 ms
Aug 22, 202691 ms
Aug 29, 202693 ms
Sep 5, 202695 ms
Sep 12, 202699 ms
Sep 19, 2026103 ms
Sep 26, 2026104 ms
Oct 3, 2026103 ms
Oct 10, 2026103 ms
Oct 17, 2026102 ms
Oct 24, 2026100 ms
Oct 31, 202699 ms
Nov 7, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of waxbodega.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. waxbodega.com at 0.8 s0.8 s
  2. waxbodega.com at 1.6 s1.6 s
  3. waxbodega.com at 2.5 s2.5 s
  4. waxbodega.com at 3.3 s3.3 s
  5. waxbodega.com at 4.1 s4.1 s
  6. waxbodega.com at 4.9 s4.9 s
  7. waxbodega.com at 5.7 s5.7 s
  8. waxbodega.com at 6.5 s6.5 s

Speed

7 to fix69
  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 238 KiB

    About 238 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    950 ms

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Use efficient cache lifetimes

    500 ms · 86 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).

  • 2,840 HTML elements

    The page has 2,840 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 753 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • avada.io adds 125 ms

    125 ms

    avada.io costs a phone 125 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (avada.io, Shopify and 506.io and others), adding 947 KiB and 370 ms of main-thread time.

  • Improve image delivery

    200 ms · 231 KiB

    17 images could be 231 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 3 KiB

    3 KiB could be saved by minifying JavaScript.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 15.5 s

    15.5 s

    Your largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our 1037 partners process data that concerns you. We…”.

  • Time to Interactive: 15.6 s

    15.6 s

    The page becomes fully interactive after 15.6 s. Good is under 3.8 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 83 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.092

    0.092

    The layout barely moves while loading (CLS 0.092, good is under 0.1).

  • Total Blocking Time: 129 ms

    129 ms

    Scripts block the page for only 129 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 2.9 MB in 280 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 280 requests on a phone: other files 1.0 MB (150), scripts 825 KiB (66) and images 751 KiB (26). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8893
  • 55 text elements with low contrast

    55 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9283
  • Title is short (10 characters)

    Your title is only 10 characters: “Wax Bodega”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (278 characters)

    Your meta description is 278 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 98 internal links, 11 external

    The homepage links to 98 pages on waxbodega.com and 11 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://waxbodega.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://waxbodega.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,483 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://waxbodega.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://waxbodega.com/collections/caspian and https://waxbodega.com/products/caspian-caspian all use the title “CASPIAN – Wax Bodega”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://waxbodega.com/collections/all and https://waxbodega.com/collections/apparel have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://waxbodega.com/collections/caspian and https://waxbodega.com/products/caspian-caspian use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://waxbodega.com/collections/all and https://waxbodega.com/collections/apparel have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://waxbodega.com/collections/all took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 13 small tap targets

    13 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'register')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 439 words of copy

    The homepage carries about 439 words of visible text.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop” and “UK/EU/AUS Contact”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Meta Pixel.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at waxbodega.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Eg Auto Add To Cart · Schedule It · Gorgias Live Chat Helpdesk · Accessibly App · Cartbite · Loop Returns · Avada Cookie Bar · Free Contact Form

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

CMS
WordPress
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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