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waxindustries.com website review
Visit site (opens in a new tab)Reviewed 8 November 202628 issues · 68 checks
This review found 28 issues worth fixing on waxindustries.com, 7 of them high impact, across 68 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.5 s
3.1 s
3.8 s
4.4 s
5.0 s
Speed
Render-blocking requests
1.1 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 79
79/100Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
350 ms · 225 KiB7 images could be 225 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Reduce unused CSS
450 ms · 78 KiBAbout 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 815 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 146 ms
146 msShopify costs a phone 146 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,782 HTML elements
The page has 1,782 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
2 third-party services on the page
2 third-party services load with your homepage (Shopify and shop.app), adding 425 KiB and 153 ms of main-thread time.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.
Reduce unused JavaScript
23 KiBAbout 23 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
16 KiB5 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
5 KiB5 KiB JavaScript is shipped twice across bundles.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.2 s
5.2 sYour largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 5.2 s
5.2 sThe page becomes fully interactive after 5.2 s. Good is under 3.8 s.
Speed Index: 4.1 s
4.1 sVisually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Total Blocking Time: 38 ms
38 msScripts block the page for only 38 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.1 MB in 242 requests
2.1 MBYour homepage downloads 2.1 MB in 242 requests on a phone: other files 770 KiB (104), images 601 KiB (11) and scripts 518 KiB (115). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Bounder_cover_image_001.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.6 g of CO₂ per visit
0.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 70.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (19 elements)
All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.
24 form fields without a label
24 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No page title
Your page has no <title>, so Google has to invent the blue link in search results.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
47 internal links, 13 external
The homepage links to 47 pages on waxindustries.com and 13 external pages.
5 checks passed
Meta description: 105 characters
Your meta description is 105 characters: “The home of Bounder Extra-Firm Moustache Wax and other old-fashioned men's shaving and grooming products.”.
Canonical URL set
The canonical URL is https://waxindustries.com/.
Structured data in place
Structured data found: OnlineStore, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://waxindustries.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, logo, description and contact details; url and sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (475 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://waxindustries.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a title
https://waxindustries.com/collections/bounder-etc, https://waxindustries.com/pages/how-to-choose-moustache-wax, https://waxindustries.com/pages/bounder, https://waxindustries.com/pages/wax-snaps, https://waxindustries.com/pages/faqs and https://waxindustries.com/pages/contact and 8 others have no <title>, so Google invents the link text in results.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://waxindustries.com/collections/bounder-etc/products/bounder-extra-firm-moustache-wax-triple-pack, whose canonical is https://waxindustries.com/products/bounder-extra-firm-moustache-wax-triple-pack. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
5 pages without an H1
https://waxindustries.com/collections/bounder-etc, https://waxindustries.com/pages/how-to-choose-moustache-wax, https://waxindustries.com/pages/bounder, https://waxindustries.com/pages/faqs and https://waxindustries.com/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
3 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 14 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
19 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 247 words
The homepage has only about 247 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
7 calls to action
The homepage has 7 calls to action, for example “SHOP”, “CONTACT” and “Shop”.
14 short forms
14 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 13 testimonial or review blocks and 2 trust badges.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at waxindustries.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Plus
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on waxindustries.com, including 10 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.