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waxit.com.au website review
Visit site (opens in a new tab)Reviewed 4 November 202628 issues · 84 checks
This review found 28 issues worth fixing on waxit.com.au, 8 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,590 of 108,868 reviewed websitesbeats 90%
- #4,453 of 61,767 online storesbeats 89%
- #4,327 of 56,365 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 121 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 128 ms |
| Jun 6, 2026 | 131 ms |
| Jun 13, 2026 | 137 ms |
| Jun 20, 2026 | 138 ms |
| Jun 27, 2026 | 141 ms |
| Jul 4, 2026 | 140 ms |
| Jul 11, 2026 | 140 ms |
| Jul 18, 2026 | 135 ms |
| Jul 25, 2026 | 136 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 140 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 144 ms |
| Oct 10, 2026 | 138 ms |
| Oct 17, 2026 | 133 ms |
| Oct 24, 2026 | 135 ms |
| Oct 31, 2026 | 131 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.3 s
4.2 s
5.0 s
5.9 s
6.7 s
Speed
Reduce unused JavaScript
2.0 s · 559 KiBAbout 559 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,301 HTML elements
The page has 4,301 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and Klaviyo and others), adding 1.5 MB and 575 ms of main-thread time.
Shopify adds 227 ms
227 msShopify costs a phone 227 ms of main-thread work and 628 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
smile.io adds 77 ms
77 mssmile.io costs a phone 77 ms of main-thread work and 456 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
212 KiB6 images could be 212 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
100 ms · 57 KiB12 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).
Minify JavaScript
150 ms · 2 KiB2 KiB could be saved by minifying JavaScript.
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.8 s
12.8 sYour largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “CARPRO DarkSide”.
Time to Interactive: 14.7 s
14.7 sThe page becomes fully interactive after 14.7 s. Good is under 3.8 s.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Total Blocking Time: 217 ms
217 msScripts block taps and scrolling for 217 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 603 ms
603 msReal visitors wait 603 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 3.0 MB in 285 requests
3.0 MBYour homepage downloads 3.0 MB in 285 requests on a phone: scripts 1.2 MB (129), other files 848 KiB (92) and images 491 KiB (19). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Snowiest_Snowstorm.00_01_17_08.Still020.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.8 g of CO₂ per visit
0.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
10 form fields without a label
10 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 64 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization, VideoObject and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//www.waxit.com.au/cdn/shop/files/WaxIt_Car_Care_logo.p…”.
822 internal links, 7 external
The homepage links to 822 pages on waxit.com.au and 7 external pages.
7 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “Keep your car in top-notch form with Waxit’s range of cleaning and detailing products. Shop online now with delivery al…”.
One H1 headline
Your main headline reads: “Car detailing supplies”.
Title: 50 characters
Your title is a healthy 50 characters: “Car Detailing Products & Supplies | Waxit Car Care”.
Canonical URL set
The canonical URL is https://www.waxit.com.au/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.waxit.com.au/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.waxit.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,175 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://www.waxit.com.au/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.waxit.com.au/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages without a meta description
https://www.waxit.com.au/collections/all, https://www.waxit.com.au/customer_authentication/redirect and https://www.waxit.com.au/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.waxit.com.au/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.waxit.com.au/customer_authentication/redirect took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
3 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-static.okendo.io/reviews-widget-plus/css/okendo-reviews-styles.c5b9c195.css' f…”.
2 checks passed
Tap targets are thumb-sized
145 of 164 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,406 words of copy
The homepage carries about 1,406 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Cannon →” and “Sign up”.
25 calls to action
The homepage has 25 calls to action, for example “Shop all products”, “Learn more › DiscoverMeet the AR630+” and “Learn more › DiscoverMeet the AR591+”.
30 short forms
30 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 22 testimonial or review blocks, a star rating and “40+ Brands”.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at waxit.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Plus
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on waxit.com.au, including 12 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.