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wayup.pt website review

Visit site (opens in a new tab)Reviewed 11 November 202644 issues · 85 checks

This review found 44 issues worth fixing on wayup.pt, 24 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.9 sMay 23Nov 73.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20263.2 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.0 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20263.0 s
Oct 17, 20263.0 s
Oct 24, 20263.1 s
Oct 31, 20263.1 s
Nov 7, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
471 ms403 msMay 23Nov 7429 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026411 ms
May 30, 2026415 ms
Jun 6, 2026420 ms
Jun 13, 2026432 ms
Jun 20, 2026443 ms
Jun 27, 2026451 ms
Jul 4, 2026462 ms
Jul 11, 2026463 ms
Jul 18, 2026458 ms
Jul 25, 2026461 ms
Aug 1, 2026453 ms
Aug 8, 2026444 ms
Aug 15, 2026444 ms
Aug 22, 2026438 ms
Aug 29, 2026439 ms
Sep 5, 2026443 ms
Sep 12, 2026449 ms
Sep 19, 2026453 ms
Sep 26, 2026452 ms
Oct 3, 2026446 ms
Oct 10, 2026443 ms
Oct 17, 2026442 ms
Oct 24, 2026443 ms
Oct 31, 2026442 ms
Nov 7, 2026429 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wayup.pt (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wayup.pt at 0.9 s0.9 s
  2. wayup.pt at 1.8 s1.8 s
  3. wayup.pt at 2.7 s2.7 s
  4. wayup.pt at 3.6 s3.6 s
  5. wayup.pt at 4.4 s4.4 s
  6. wayup.pt at 5.3 s5.3 s
  7. wayup.pt at 6.2 s6.2 s
  8. wayup.pt at 7.1 s7.1 s

Speed

14 to fix10
  • Use efficient cache lifetimes

    6.7 s · 4.4 MB

    56 files are served with short cache lifetimes, so returning visitors download them again (4.4 MB).

  • Reduce unused JavaScript

    2.5 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Improve image delivery

    1.0 s · 625 KiB

    2 images could be 625 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Render-blocking requests

    1.5 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Google Tag Manager adds 1.2 s

    1.2 s

    Google Tag Manager costs a phone 1.2 s of main-thread work and 724 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11,356 HTML elements

    The page has 11,356 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 10

    10/100

    Your mobile performance score is 10. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Cookiebot and mc.pt and others), adding 4.8 MB and 2.2 s of main-thread time.

  • Cookiebot adds 906 ms

    906 ms

    Cookiebot costs a phone 906 ms of main-thread work and 187 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    750 ms · 158 KiB

    About 158 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 364 ms. During a long task the page ignores taps.

  • mc.pt adds 105 ms

    105 ms

    mc.pt costs a phone 105 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Azure Web Services adds 1 ms

    1 ms

    Azure Web Services costs a phone 1 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 304 ms

    304 ms

    Your server sent the HTML in 304 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.33

    0.33

    For real visitors the layout shifts by 0.33 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 12.6 s

    12.6 s

    Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Wayup”.

  • Time to Interactive: 34.1 s

    34.1 s

    The page becomes fully interactive after 34.1 s. Good is under 3.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.583

    0.583

    The layout shifts by 0.583 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user INP: 363 ms

    363 ms

    Real visitors wait 363 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 411 ms to 429 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 734 ms

    734 ms

    Real visitors wait 734 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix60
  • Page weight: 6.4 MB in 82 requests

    6.4 MB

    Your homepage downloads 6.4 MB in 82 requests on a phone: scripts 4.2 MB (33), images 1.5 MB (20) and fonts 266 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (783 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.8 g of CO₂ per visit

    1.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8891
  • Invalid ARIA attributes

    35 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Links must have discernible text (37 elements)

    Links must have discernible text: 37 elements on the page fail this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 35 form fields without a label

    35 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9286
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 1,497 internal links, 5 external

    The homepage links to 1,497 pages on wayup.pt and 5 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Way Up”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Way Up | Nutrição Desportiva | Continente Online”.

  • Canonical URL set

    The canonical URL is https://www.continente.pt/marcas/way-up/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.continente.pt/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.continente.pt/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,549 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://www.continente.pt/recomendacoes is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 9 pages without a meta description

    https://www.continente.pt/supermercado, https://www.continente.pt/supermercado/frutas-e-legumes, https://www.continente.pt/supermercado/frutas-e-legumes/frutas, https://www.continente.pt/supermercado/frutas-e-legumes/frutas/banana, https://www.continente.pt/supermercado/frutas-e-legumes/frutas/maca and https://www.continente.pt/supermercado/frutas-e-legumes/frutas/pera and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    https://www.continente.pt/loja-online/ajuda, /, https://www.continente.pt/recomendacoes, https://www.continente.pt/supermercado, https://www.continente.pt/supermercado/frutas-e-legumes and https://www.continente.pt/supermercado/frutas-e-legumes/frutas and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 10 pages slow to respond

    https://www.continente.pt/loja-online/ajuda, /, https://www.continente.pt/recomendacoes, https://www.continente.pt/supermercado, https://www.continente.pt/supermercado/frutas-e-legumes/frutas and https://www.continente.pt/supermercado/frutas-e-legumes/frutas/maca and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'findIndex')”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    47 of 51 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 972 words of copy

    The homepage carries about 972 words of visible text.

2 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wayup.pt, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Cloudflare

Hiring

Hiring
2 open roles
Job board
smartrecruiters

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on wayup.pt, including 23 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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