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womensecret.com website review
Visit site (opens in a new tab)Reviewed 3 November 202640 issues · 105 checks
This review found 40 issues worth fixing on womensecret.com, 12 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #35,336 of 80,572 reviewed websitesbeats 51%
- #20,613 of 39,629 online storesbeats 42%
- #47 of 257 Salesforce Commerce Cloud storesbeats 77%
Closest competitors among Salesforce Commerce Cloud stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 995 ms |
| Aug 22, 2026 | 986 ms |
| Aug 29, 2026 | 981 ms |
| Sep 5, 2026 | 991 ms |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 977 ms |
| Oct 10, 2026 | 939 ms |
| Oct 17, 2026 | 908 ms |
| Oct 24, 2026 | 889 ms |
| Oct 31, 2026 | 878 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 188 ms |
| May 23, 2026 | 187 ms |
| May 30, 2026 | 189 ms |
| Jun 6, 2026 | 196 ms |
| Jun 13, 2026 | 203 ms |
| Jun 20, 2026 | 206 ms |
| Jun 27, 2026 | 210 ms |
| Jul 4, 2026 | 210 ms |
| Jul 11, 2026 | 211 ms |
| Jul 18, 2026 | 210 ms |
| Jul 25, 2026 | 209 ms |
| Aug 1, 2026 | 209 ms |
| Aug 8, 2026 | 210 ms |
| Aug 15, 2026 | 212 ms |
| Aug 22, 2026 | 213 ms |
| Aug 29, 2026 | 211 ms |
| Sep 5, 2026 | 206 ms |
| Sep 12, 2026 | 203 ms |
| Sep 19, 2026 | 199 ms |
| Sep 26, 2026 | 198 ms |
| Oct 3, 2026 | 202 ms |
| Oct 10, 2026 | 206 ms |
| Oct 17, 2026 | 211 ms |
| Oct 24, 2026 | 213 ms |
| Oct 31, 2026 | 216 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.7 s
2.1 s
2.5 s
2.9 s
3.3 s
womensecret.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
3.9 s · 655 KiB37 files are served with short cache lifetimes, so returning visitors download them again (655 KiB).
Reduce unused JavaScript
2.9 s · 581 KiBAbout 581 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Render-blocking requests
1.4 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
3,549 HTML elements
The page has 3,549 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, cookiepro.com and Adobe Tag Manager and others), adding 1.4 MB and 1.0 s of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 583 ms
583 msGoogle Tag Manager costs a phone 583 ms of main-thread work and 391 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 89 KiBAbout 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 328 ms. During a long task the page ignores taps.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Syte adds 83 ms
83 msSyte costs a phone 83 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
67 KiB4 images could be 67 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 16.0 s
16.0 sYour largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.5 s
16.5 sThe page becomes fully interactive after 16.5 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 567 ms
567 msScripts block taps and scrolling for 567 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 188 ms to 216 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 176 ms
176 msReal visitors wait 176 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 527 ms
527 msReal visitors wait 527 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 31% faster for real visitors
-31%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.6 MB in 98 requests
2.6 MBYour homepage downloads 2.6 MB in 98 requests on a phone: scripts 1.4 MB (40), images 496 KiB (24) and other files 269 KiB (22). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (33 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
12 buttons without a name
12 buttons have no accessible name, so screen readers announce just “button”.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (78 elements)
All page content should be contained by landmarks: 78 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (10 elements)
ARIA role should be appropriate for the element: 10 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
764 internal links, 20 external
The homepage links to 764 pages on womensecret.com and 20 external pages.
6 checks passed
Meta description: 118 characters
Your meta description is 118 characters: “Descubre nuestra colección de lencería y moda de mujer: pijamas, sujetadores, ropa interior y moda baño | Women'secret”.
Title: 61 characters
Your title is a healthy 61 characters: “Women'secret | Sujetadores, lencería, pijamas y moda de mujer”.
Canonical URL set
The canonical URL is https://womensecret.com/es/es.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://womensecret.com/on/demandware.store/Sites-WS-Site/es_ES/SiteMapCustom-Google?name=sitemap_0-index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,576 words), so crawlers that don't run JavaScript still read it.
Other pages
5 linked pages hidden from search
/es/es/mujer/dormir-y-homewear/novedades, /es/es/mujer/dormir-y-homewear/best-sellers, /es/es/landing/tejidos, /es/es/mix-match/pijamas-para-combinar and /es/es/packs/ropa-y-pijamas are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
4 pages without a meta description
/es/es/landing-download-app.html, /es/es/mujer/dormir-y-homewear/best-sellers, /es/es/mix-match/pijamas-para-combinar and /es/es/packs/ropa-y-pijamas have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/es/es/landing/tejidos has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 143 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
67 small tap targets
67 of 112 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “ReferenceError: _etmc is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
2 links through redirect chains
2 links go through two or more redirects, for example https://womensecret.com/es/es/account.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (womensecret.com).
Valid certificate (85 days left)
The certificate from Let's Encrypt · YE2 verifies for womensecret.com and is valid for another 85 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://womensecret.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
womensecret.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
womensecret.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 27 years old
27 yearswomensecret.com was registered in Sep 1999 through Entorno Digital, S.A.. An established domain carries more trust with email providers and search engines.
Registered until Sep 2027
womensecret.com is registered until Sep 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 380 words of copy
The homepage carries about 380 words of visible text.
2 checks passed
1 call to action
The homepage has 1 call to action, for example “The Body Shop”.
1 short form
A short form (1 field at most) is right on the homepage.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf2.womensecret.com include:spf-demandware.tendam.es include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
Stack
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on womensecret.com, including 17 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.