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westwing.com.br website review

Visit site (opens in a new tab)Reviewed 28 October 202641 issues · 106 checks

This review found 41 issues worth fixing on westwing.com.br, 15 of them high impact, across 106 checks. The most urgent: google Tag Manager adds 1.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.1 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.9 s
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20262.9 s
Jun 6, 20262.9 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20262.8 s
Aug 8, 20262.6 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
188 ms165 msMay 9Oct 24178 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026180 ms
May 16, 2026179 ms
May 23, 2026179 ms
May 30, 2026178 ms
Jun 6, 2026178 ms
Jun 13, 2026178 ms
Jun 20, 2026177 ms
Jun 27, 2026178 ms
Jul 4, 2026181 ms
Jul 11, 2026184 ms
Jul 18, 2026185 ms
Jul 25, 2026179 ms
Aug 1, 2026171 ms
Aug 8, 2026169 ms
Aug 15, 2026168 ms
Aug 22, 2026174 ms
Aug 29, 2026178 ms
Sep 5, 2026175 ms
Sep 12, 2026172 ms
Sep 19, 2026171 ms
Sep 26, 2026174 ms
Oct 3, 2026176 ms
Oct 10, 2026178 ms
Oct 17, 2026179 ms
Oct 24, 2026178 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of westwing.com.br (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. westwing.com.br at 1.0 s1.0 s
  2. westwing.com.br at 1.9 s1.9 s
  3. westwing.com.br at 2.9 s2.9 s
  4. westwing.com.br at 3.8 s3.8 s
  5. westwing.com.br at 4.8 s4.8 s
  6. westwing.com.br at 5.7 s5.7 s
  7. westwing.com.br at 6.7 s6.7 s
  8. westwing.com.br at 7.6 s7.6 s

westwing.com.br does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix44
  • Google Tag Manager adds 1.8 s

    1.8 s

    Google Tag Manager costs a phone 1.8 s of main-thread work and 867 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.8 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,016 HTML elements

    The page has 3,016 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and ZenDesk and others), adding 1.9 MB and 3.5 s of main-thread time.

  • Improve image delivery

    1.4 MB

    13 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    895 KiB

    About 895 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    150 ms · 674 KiB

    51 files are served with short cache lifetimes, so returning visitors download them again (674 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 593 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    450 ms · 78 KiB

    About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Facebook adds 412 ms

    412 ms

    Facebook costs a phone 412 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 341 ms

    341 ms

    ZenDesk costs a phone 341 ms of main-thread work and 415 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Insider adds 331 ms

    331 ms

    Insider costs a phone 331 ms of main-thread work and 128 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 26.7 s

    26.7 s

    The page becomes fully interactive after 26.7 s. Good is under 3.8 s.

  • Total Blocking Time: 2.6 s

    2.6 s

    Scripts block taps and scrolling for 2.6 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 9.7 s

    9.7 s

    Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “null”.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 180 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 191 ms

    191 ms

    Real visitors wait 191 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 6.5 MB in 185 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 185 requests on a phone: images 3.7 MB (57), scripts 2.3 MB (56) and fonts 264 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    257 KiB

    2 images are downloaded at several times the size a phone draws them, for example BNR_W43_20261023_BLOCOESTILO1_GRANDESMARCASPARAFICARDEOLHO_M at 1,920 px wide, shown at 390 px. Resized copies would save about 257 KiB.

  • 1 image in older formats

    1 image (37 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.8 g of CO₂ per visit

    1.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 220.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 9697
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 824 internal links, 10 external

    The homepage links to 824 pages on westwing.com.br and 10 external pages.

7 checks passed
  • Meta description: 125 characters

    Your meta description is 125 characters: “Na Westwing você encontra todos os estilos de decoração para casa. Produtos exclusivos Envio rápido Até 8X s/juros*. Co…”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Westwing | Loja de Decoração, Mesa Posta e Tapetes”.

  • Canonical URL set

    The canonical URL is https://www.westwing.com.br/.

  • Structured data in place

    Structured data found: BreadcrumbList, Corporation and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.westwing.com.br/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,785 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (1 KiB, 15 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    /collabs.html and /casa-westwing.html all use the title “Westwing”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /collabs.html and /casa-westwing.html use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /especificadores.html, whose canonical is /especificadores. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    /collabs.html, /especificadores.html and /casa-westwing.html have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    /novidades, /moveis/sofas-1 and /moveis/cadeiras took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 4 broken images

    4 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=5256575&tm=gtm002&Ver=2&mid=ed9e2559-5834-4bc4-a730-9723355c657c&bo=1&sid=2f84c000d29011f19cb4059f210cb804&vid=2f851470d29011f188f8cb2e3ba6fbb7&vids=1&msclkid=N&pi=918.

  • 22 small tap targets

    22 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (westwing.com.br).

  • Valid certificate (186 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for westwing.com.br and is valid for another 186 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://westwing.com.br redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    westwing.com.br's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 15 years old

    15 years

    westwing.com.br was registered in Sep 2011. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, amazon.com and comodoca.com to issue certificates for westwing.com.br, so a mis-issued certificate from anyone else is refused.

  • Registered until Sep 2027

    westwing.com.br is registered until Sep 2027.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 355 words of copy

    The homepage carries about 355 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Aparadores para livros e Book boxes”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos and 6 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx ip4:189.125.56.194/24 ip4:187.33.45.59/24 ip4:177.8.163.110/24 ip4:62.27.57.0/24 ip4:62.27.38.0/24 ip4:62.144…”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager | Hotjar
Hosting
Cloudflare

Company

Founded
2011
Headquarters
Munich

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on westwing.com.br, including 22 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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