wearebond.com website review

52 files are served with short cache lifetimes, so returning visitors download them again (7.7 MB).

25 images could be 2.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.9 s faster on a phone.

About 192 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

The page has 1,583 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

3 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics), adding 242 KiB and 60 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 4.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.2 s. Good is under 3.8 s.

Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 95 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

80 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 19.6 MB in 68 requests on a phone: media 15.1 MB (9), images 3.7 MB (35) and scripts 419 KiB (7). Under 2 MB keeps phones on slow connections fast.

3 images weigh 3.0 MB together. On a phone connection a single image that size takes seconds.

30 images are downloaded at several times the size a phone draws them, for example Rafa-TSR-Tile.png at 1,200 px wide, shown at 394 px. Resized copies would save about 2.5 MB.

37 images (6.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

26 images further down the page (4.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 5.56 g of CO₂e: 667.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

65 elements hidden from screen readers can still receive keyboard focus.

4 visible links have no text or label, so screen readers cannot say where they go.

2 tap targets are too small or too close together to hit reliably with a finger.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No XML sitemap at https://www.wearebond.com/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at wearebond.com/robots.txt, the first file search crawlers ask for.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 150 pages on wearebond.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.wearebond.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/ and https://www.wearebond.com/work all use the title “BOND - Entertainment Marketing Agency”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.wearebond.com/case-studies/hbo-max-branding, https://www.wearebond.com/case-studies/spiderman-brand-new-day, https://www.wearebond.com/case-studies/theodyssey, https://www.wearebond.com/case-studies/dunepartthree, https://www.wearebond.com/case-studies/spidernoir and https://www.wearebond.com/case-studies/residentevil and 8 others use the same meta description. A description written for each page earns more clicks.

https://www.wearebond.com/work, https://www.wearebond.com/case-studies/hbo-max-branding, https://www.wearebond.com/case-studies/spiderman-brand-new-day, https://www.wearebond.com/case-studies/theodyssey, https://www.wearebond.com/case-studies/dunepartthree and https://www.wearebond.com/case-studies/spidernoir and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.wearebond.com/case-studies/hbo-max-branding, https://www.wearebond.com/case-studies/spiderman-brand-new-day, https://www.wearebond.com/case-studies/theodyssey, https://www.wearebond.com/case-studies/dunepartthree, https://www.wearebond.com/case-studies/spidernoir and https://www.wearebond.com/case-studies/residentevil and 8 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

10 images failed to load on a phone, for example https://www.wearebond.com/.

43 of 75 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage has only about 202 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.