whatyearisthat.com website review

The page has 3,209 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

4 images could be 108 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 52 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (Shopify, shop.app and nfcube.com and others), adding 403 KiB and 59 ms of main-thread time.

6 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bamboo Everyday Cooking Spatula”.

The page becomes fully interactive after 4.3 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 images (451 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your meta description is only 37 characters: “BMW2002 BMW 2002 tail light patch kit”. 70 to 160 characters is enough to sell the click.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 45 pages on whatyearisthat.com and 2 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.whatyearisthat.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.whatyearisthat.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.whatyearisthat.com/collections/all, https://www.whatyearisthat.com/policies/terms-of-service, https://www.whatyearisthat.com/policies/refund-policy, https://www.whatyearisthat.com/policies/privacy-policy, https://www.whatyearisthat.com/policies/shipping-policy and https://www.whatyearisthat.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.whatyearisthat.com/collections/all, https://www.whatyearisthat.com/products/mock-bamboo-everyday-cooking-spatula, https://www.whatyearisthat.com/products/bee-bread-250g, https://www.whatyearisthat.com/products/bee-pollen-100g-2021, https://www.whatyearisthat.com/products/mock-bistro-stainless-steel-dinner-fork and https://www.whatyearisthat.com/products/bee-pollen-100g-2022 and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

8 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 109 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.