wheat.dk website review

Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

The page has 2,884 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 22 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

1 image could be 41 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

7 third-party services load with your homepage (Shopify, cookieinformation.com and shop.app and others), adding 145 KiB and 1 ms of main-thread time.

5 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 2.0 s for the page to respond to a tap (75th percentile). Good is under 200 ms.

Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SKI EDIT”.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 237 ms to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The page becomes fully interactive after 5.1 s. Good is under 3.8 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Elements must only use permitted ARIA attributes: 21 elements on the page fail this check, rated serious by axe-core.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 3 elements on the page fail this check, rated serious by axe-core.

3 tap targets are too small or too close together to hit reliably with a finger.

Some list items are not inside a list.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Elements marked as presentational should be consistently ignored: 21 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (10 elements).

Your title is 77 characters, so Google will cut it off around 60: “Wheat børnetøj | Køb tøj til børn i høj kvalitet online | wheat.dk – Wheat.dk”.

Your meta description is 269 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 313 pages on wheat.dk and 13 external pages.

https://wheat.dk/collections/baby-0-2-ar, https://wheat.dk/collections/overtoj, https://wheat.dk/collections/ski-edit and https://wheat.dk/collections/teknisk-overtoj have no meta description, so Google writes the search snippet from whatever text it finds.

https://wheat.dk/collections/vinterjakker and https://wheat.dk/collections/jakker use the same meta description. A description written for each page earns more clicks.

https://wheat.dk/collections/nyheder, https://wheat.dk/collections/baby-0-2-ar, https://wheat.dk/collections/bornetoj, https://wheat.dk/collections/overtoj, https://wheat.dk/collections/ski-edit and https://wheat.dk/collections/teknisk-overtoj and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://wheat.dk/collections/termoregn has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.

15 of 48 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,137 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.