wheat.no website review

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

The page has 1,718 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

1 image could be 41 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 22 KiB of CSS is downloaded but never applied on this page.

4 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

6 third-party services load with your homepage (Shopify, gorgias.chat and cookieinformation.com and others), adding 59 KiB and 0 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 187 ms to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.30 g of CO₂e: 36.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some list items are not inside a list.

25 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (9 elements).

Your title is 76 characters, so Google will cut it off around 60: “Wheat barneklær og babyklær | Se hele kolleksjonen og shop online – Wheat.no”.

Your meta description is 205 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 244 pages on wheat.no and 19 external pages.

https://wheat.no/collections/baby-0-2-ar, https://wheat.no/collections/junior-3-12-ar, https://wheat.no/collections/ski-edit, https://wheat.no/collections/teknisk-yttertoy, https://wheat.no/collections/overgangsdrakter and https://wheat.no/collections/vinterjakker have no meta description, so Google writes the search snippet from whatever text it finds.

https://wheat.no/collections/nyheter, https://wheat.no/collections/baby-0-2-ar, https://wheat.no/collections/junior-3-12-ar, https://wheat.no/collections/yttertoy, https://wheat.no/collections/ski-edit and https://wheat.no/collections/teknisk-yttertoy and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 399 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.