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whippy.ai website review
Visit site (opens in a new tab)Reviewed 24 October 202627 issues · 78 checks
This review found 27 issues worth fixing on whippy.ai, 12 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Whippy
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.6 s |
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 185 ms |
| May 9, 2026 | 205 ms |
| May 16, 2026 | 248 ms |
| May 23, 2026 | 271 ms |
| May 30, 2026 | 299 ms |
| Jun 6, 2026 | 270 ms |
| Jun 13, 2026 | 244 ms |
| Jun 20, 2026 | 217 ms |
| Jun 27, 2026 | 212 ms |
| Jul 4, 2026 | 212 ms |
| Jul 11, 2026 | 226 ms |
| Jul 18, 2026 | 226 ms |
| Jul 25, 2026 | 256 ms |
| Aug 1, 2026 | 282 ms |
| Aug 8, 2026 | 287 ms |
| Aug 15, 2026 | 338 ms |
| Aug 22, 2026 | 338 ms |
| Aug 29, 2026 | 280 ms |
| Sep 5, 2026 | 269 ms |
| Sep 12, 2026 | 239 ms |
| Sep 19, 2026 | 243 ms |
| Sep 26, 2026 | 294 ms |
| Oct 3, 2026 | 351 ms |
| Oct 10, 2026 | 359 ms |
| Oct 17, 2026 | 358 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.6 s · 563 KiBAbout 563 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 356 KiB14 files are served with short cache lifetimes, so returning visitors download them again (356 KiB).
Mobile performance score: 27
27/100Your mobile performance score is 27 (desktop: 51). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 1.6 s. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (Hotjar, Facebook and Intercom and others), adding 1.0 MB and 1.2 s of main-thread time.
Hotjar adds 298 ms
298 msHotjar costs a phone 298 ms of main-thread work and 64 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 252 ms
252 msFacebook costs a phone 252 ms of main-thread work and 261 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 197 ms
197 msGoogle Tag Manager costs a phone 197 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
25 KiB2 images could be 25 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 13.2 s
13.2 sThe first text or image appears after 13.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 19.6 s
19.6 sYour largest element takes 19.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Background image with a planet and lights in the background”.
Time to Interactive: 25.1 s
25.1 sThe page becomes fully interactive after 25.1 s. Good is under 3.8 s.
Speed Index: 13.2 s
13.2 sVisually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
Real-user INP: 309 ms
309 msReal visitors wait 309 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 84% slower for real visitors
+84%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 185 ms to 358 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 739 ms
739 msReal visitors wait 739 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.7 MB in 97 requests
3.7 MBYour homepage downloads 3.7 MB in 97 requests on a phone: scripts 3.3 MB (41), images 266 KiB (38) and HTML 33 KiB (1). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
3cf8a209cc26afec5a8b369f4f4a8593a2da1a5f-207x40.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
1.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 125.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (6 elements)
Images must have alternative text: 6 elements on the page fail this check, rated critical by axe-core.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
52 internal links, 7 external
The homepage links to 52 pages on whippy.ai and 7 external pages.
8 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Whippy AI unifies SMS, email, WhatsApp & VoIP in one AI-powered omnichannel platform. Automate sales & support 24/7, bo…”.
One H1 headline
Your main headline reads: “Grow Revenue. Not Headcount.”.
Title: 58 characters
Your title is a healthy 58 characters: “Whippy AI | Omnichannel Inbox, Sales Automation & AI Tools”.
Canonical URL set
The canonical URL is https://www.whippy.ai/.
Structured data in place
Structured data found: BreadcrumbList.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.whippy.ai/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Some text only appears after JavaScript runs
47%The HTML your server sends has 278 of the 587 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
No llms.txt
There is no https://www.whippy.ai/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
2 pages share a meta description
https://www.whippy.ai/products/campaigns and https://www.whippy.ai/products/sequences use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
10 of 10 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 8 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 587 words of copy
The homepage carries about 587 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book a Demo”.
3 calls to action
The homepage has 3 calls to action, for example “Book a Demo” and “Download”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Hotjar, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at whippy.ai, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- Vercel
Hiring
- Hiring
- 10 open roles
- Teams
- Engineering & Design (3), Customer Support & Success (2), Operations (2), Sales (2)
- Job board
- ashby
- Careers page
- jobs.ashbyhq.com/whippy (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on whippy.ai, including 17 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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