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whirlpool.fr website review

Visit site (opens in a new tab)Reviewed 22 October 202638 issues · 89 checks

This review found 38 issues worth fixing on whirlpool.fr, 16 of them high impact, across 89 checks. The most urgent: vtexassets.com adds 1.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.2 sMay 2Oct 172.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.3 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
472 ms329 msMay 2Oct 17345 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026443 ms
May 9, 2026444 ms
May 16, 2026440 ms
May 23, 2026437 ms
May 30, 2026450 ms
Jun 6, 2026454 ms
Jun 13, 2026455 ms
Jun 20, 2026436 ms
Jun 27, 2026420 ms
Jul 4, 2026418 ms
Jul 11, 2026423 ms
Jul 18, 2026423 ms
Jul 25, 2026420 ms
Aug 1, 2026414 ms
Aug 8, 2026398 ms
Aug 15, 2026390 ms
Aug 22, 2026388 ms
Aug 29, 2026377 ms
Sep 5, 2026372 ms
Sep 12, 2026370 ms
Sep 19, 2026364 ms
Sep 26, 2026364 ms
Oct 3, 2026362 ms
Oct 10, 2026353 ms
Oct 17, 2026345 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of whirlpool.fr (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. whirlpool.fr at 1.0 s1.0 s
  2. whirlpool.fr at 2.1 s2.1 s
  3. whirlpool.fr at 3.1 s3.1 s
  4. whirlpool.fr at 4.1 s4.1 s
  5. whirlpool.fr at 5.2 s5.2 s
  6. whirlpool.fr at 6.2 s6.2 s
  7. whirlpool.fr at 7.2 s7.2 s
  8. whirlpool.fr at 8.2 s8.2 s

Speed

11 to fix56
  • vtexassets.com adds 1.2 s

    1.2 s

    vtexassets.com costs a phone 1.2 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 6.1 s

    A phone's processor spends 6.1 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,614 HTML elements

    The page has 3,614 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Google CDN and others), adding 4.3 MB and 2.5 s of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 57). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    797 KiB

    About 797 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 597 ms

    597 ms

    Google Tag Manager costs a phone 597 ms of main-thread work and 721 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 310 ms

    310 ms

    Google CDN costs a phone 310 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    313 KiB

    56 files are served with short cache lifetimes, so returning visitors download them again (313 KiB).

  • Reduce unused CSS

    254 KiB

    About 254 KiB of CSS is downloaded but never applied on this page.

  • Optanon adds 68 ms

    68 ms

    Optanon costs a phone 68 ms of main-thread work and 458 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 227 ms. During a long task the page ignores taps.

  • Improve image delivery

    220 KiB

    10 images could be 220 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 46 ms

    46 ms

    Your server sent the HTML in 46 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 28.6 s

    28.6 s

    The page becomes fully interactive after 28.6 s. Good is under 3.8 s.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 615 ms

    615 ms

    Scripts block taps and scrolling for 615 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 329 ms

    329 ms

    Real visitors wait 329 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 868 ms

    868 ms

    Real visitors wait 868 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 4.0 s

    4.0 s

    Your largest element takes 4.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 443 ms to 345 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.02

    0.02

    The layout barely moves while loading (CLS 0.02, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.8 MB in 209 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 209 requests on a phone: scripts 2.9 MB (60), images 699 KiB (82) and other files 421 KiB (60). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 161.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 7685
  • 42 buttons without a name

    42 buttons have no accessible name, so screen readers announce just “button”.

  • 23 tap targets too small

    23 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (10 elements)

    Scrollable region must have keyboard access: 10 elements on the page fail this check, rated serious by axe-core.

  • ARIA commands must have an accessible name (9 elements)

    ARIA commands must have an accessible name: 9 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (23 elements)

    All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (10 elements).

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 10 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 204 internal links, 12 external

    The homepage links to 204 pages on whirlpool.fr and 12 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Électroménagers Whirlpool”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Electroménager Whirlpool au meilleur prix !”.

  • Canonical URL set

    The canonical URL is https://www.whirlpool.fr/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.whirlpool.fr/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,530 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page slow to respond

    https://www.whirlpool.fr/produits/lavage/lave-linge/classe-a took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 34 small tap targets

    34 of 129 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 distorted images

    6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,442 words of copy

    The homepage carries about 1,442 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Services e-shop”.

  • Social proof on the page

    Social proof on the homepage: 16 testimonial or review blocks and 1 customer or partner logo.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at whirlpool.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager | FullStory | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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