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wigoutlet.com website review

Visit site (opens in a new tab)Reviewed 5 November 202640 issues · 91 checks

This review found 40 issues worth fixing on wigoutlet.com, 12 of them high impact, across 91 checks. The most urgent: page weight: 19.7 MB in 512 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s2.0 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
256 ms205 msMay 16Oct 31234 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026211 ms
May 23, 2026213 ms
May 30, 2026220 ms
Jun 6, 2026228 ms
Jun 13, 2026238 ms
Jun 20, 2026244 ms
Jun 27, 2026246 ms
Jul 4, 2026250 ms
Jul 11, 2026245 ms
Jul 18, 2026237 ms
Jul 25, 2026227 ms
Aug 1, 2026225 ms
Aug 8, 2026230 ms
Aug 15, 2026238 ms
Aug 22, 2026246 ms
Aug 29, 2026246 ms
Sep 5, 2026238 ms
Sep 12, 2026238 ms
Sep 19, 2026238 ms
Sep 26, 2026238 ms
Oct 3, 2026245 ms
Oct 10, 2026244 ms
Oct 17, 2026242 ms
Oct 24, 2026244 ms
Oct 31, 2026234 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wigoutlet.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wigoutlet.com at 0.8 s0.8 s
  2. wigoutlet.com at 1.6 s1.6 s
  3. wigoutlet.com at 2.4 s2.4 s
  4. wigoutlet.com at 3.3 s3.3 s
  5. wigoutlet.com at 4.1 s4.1 s
  6. wigoutlet.com at 4.9 s4.9 s
  7. wigoutlet.com at 5.7 s5.7 s
  8. wigoutlet.com at 6.5 s6.5 s

Speed

11 to fix65
  • Render-blocking requests

    1.1 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,272 HTML elements

    The page has 4,272 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Google Tag Manager and fwcdn3.com and others), adding 14.6 MB and 506 ms of main-thread time.

  • Improve image delivery

    300 ms · 1.2 MB

    44 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 50 ms

    50 ms

    Shopify costs a phone 50 ms of main-thread work and 13.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    600 ms · 753 KiB

    158 files are served with short cache lifetimes, so returning visitors download them again (753 KiB).

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 377 KiB

    About 377 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • fwcdn3.com adds 92 ms

    92 ms

    fwcdn3.com costs a phone 92 ms of main-thread work and 636 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 102 ms

    102 ms

    Google Tag Manager costs a phone 102 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 25.4 s

    25.4 s

    The page becomes fully interactive after 25.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.2 s

    7.2 s

    Your largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “70% OFF CLEARANCE! SHOP NOW”.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 294 ms

    294 ms

    Real visitors wait 294 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 874 ms

    874 ms

    Real visitors wait 874 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 211 ms to 234 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 197 ms

    197 ms

    Scripts block the page for only 197 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.052

    0.052

    The layout barely moves while loading (CLS 0.052, good is under 0.1).

Images and page weight

4 to fix52
  • Page weight: 19.7 MB in 512 requests

    19.7 MB

    Your homepage downloads 19.7 MB in 512 requests on a phone: media 11.9 MB (7), images 4.0 MB (91) and other files 1.8 MB (129). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    2610_hphero_BS_m.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 13 images below the first screen load straight away

    13 images further down the page (653 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 5 images far larger than shown

    333 KiB

    5 images are downloaded at several times the size a phone draws them, for example Olivia_1.jpg at 525 px wide, shown at 35 px. Resized copies would save about 333 KiB.

  • 8 images in older formats

    8 images (428 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.6 g of CO₂ per visit

    5.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.58 g of CO₂e: 669.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8890
  • 42 text elements with low contrast

    42 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 270 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 8 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10080
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Wigs Up to 70% OFF! Human Hair, Lace Front & Synthetic - WigOutlet.com”.

  • Meta description is long (173 characters)

    Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 240 internal links, 8 external

    The homepage links to 240 pages on wigoutlet.com and 8 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.wigoutlet.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wigoutlet.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,404 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.wigoutlet.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 3 pages share a meta description

    https://www.wigoutlet.com/collections/best-sellers, https://www.wigoutlet.com/collections/hair-pieces and https://www.wigoutlet.com/collections/accessories use the same meta description. A description written for each page earns more clicks.

  • 13 pages without an H1

    https://www.wigoutlet.com/collections/all, https://www.wigoutlet.com/collections/clearance-sale, https://www.wigoutlet.com/collections/best-sellers, https://www.wigoutlet.com/collections/back-in-stock, https://www.wigoutlet.com/products/ignite-jon-renau-wig and https://www.wigoutlet.com/products/voltage-wig-raquel-welch and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 100 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'parentNode')”.

2 checks passed
  • Tap targets are thumb-sized

    101 of 124 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,411 words of copy

    The homepage carries about 1,411 words of visible text.

7 checks passed
  • 24 calls to action

    The homepage has 24 calls to action, for example “Apply”, “Shop All” and “Shop by Category”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 37 testimonial or review blocks, 4 trust badges and “Over 100,000 Happy Customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 3 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wigoutlet.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Tapcart Mobile App · Linkedoption · Froonze Loyalty Wishlist · Tolstoy · Okendo · Nosto · Elevar Conversion Tracking · Gempages Builder · Klaviyo Email Marketing Sms · Firework Shoppable Video Ugc · Microsoft Clarity · Gdpr Cookie Consent · Froonze App · Pushowl · Ultimate Searh · trustpilot.com · getredo.com · bogos.io · kxcdn.com · googleapis.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify Hosted

Company

Headquarters
Kansas City

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 40 issues on wigoutlet.com, including 17 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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