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wigstudio1.com website review

Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 93 checks

This review found 36 issues worth fixing on wigstudio1.com, 10 of them high impact, across 93 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s774 msMay 16Oct 31913 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026995 ms
May 23, 2026984 ms
May 30, 2026970 ms
Jun 6, 2026944 ms
Jun 13, 2026939 ms
Jun 20, 2026950 ms
Jun 27, 2026950 ms
Jul 4, 2026954 ms
Jul 11, 2026925 ms
Jul 18, 2026939 ms
Jul 25, 2026956 ms
Aug 1, 2026982 ms
Aug 8, 20261.0 s
Aug 15, 2026986 ms
Aug 22, 2026952 ms
Aug 29, 2026903 ms
Sep 5, 2026860 ms
Sep 12, 2026858 ms
Sep 19, 2026841 ms
Sep 26, 2026810 ms
Oct 3, 2026807 ms
Oct 10, 2026827 ms
Oct 17, 2026869 ms
Oct 24, 2026905 ms
Oct 31, 2026913 ms
Real-visitor tap response (INP)75th percentile, phones
217 ms172 msMay 16Oct 31207 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026188 ms
May 23, 2026185 ms
May 30, 2026179 ms
Jun 6, 2026179 ms
Jun 13, 2026184 ms
Jun 20, 2026180 ms
Jun 27, 2026179 ms
Jul 4, 2026179 ms
Jul 11, 2026177 ms
Jul 18, 2026179 ms
Jul 25, 2026179 ms
Aug 1, 2026180 ms
Aug 8, 2026186 ms
Aug 15, 2026180 ms
Aug 22, 2026183 ms
Aug 29, 2026188 ms
Sep 5, 2026195 ms
Sep 12, 2026204 ms
Sep 19, 2026212 ms
Sep 26, 2026208 ms
Oct 3, 2026211 ms
Oct 10, 2026212 ms
Oct 17, 2026211 ms
Oct 24, 2026209 ms
Oct 31, 2026207 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wigstudio1.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wigstudio1.com at 0.8 s0.8 s
  2. wigstudio1.com at 1.6 s1.6 s
  3. wigstudio1.com at 2.4 s2.4 s
  4. wigstudio1.com at 3.2 s3.2 s
  5. wigstudio1.com at 4.0 s4.0 s
  6. wigstudio1.com at 4.8 s4.8 s
  7. wigstudio1.com at 5.5 s5.5 s
  8. wigstudio1.com at 6.3 s6.3 s

Speed

9 to fix81
  • Main-thread work: 8.1 s

    A phone's processor spends 8.1 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,916 HTML elements

    The page has 4,916 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Yotpo and others), adding 1.1 MB and 1.0 s of main-thread time.

  • Mobile performance score: 81

    81/100

    Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Improve image delivery

    413 KiB

    13 images could be 413 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Shopify adds 341 ms

    341 ms

    Shopify costs a phone 341 ms of main-thread work and 140 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 266 ms

    266 ms

    Klaviyo costs a phone 266 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    313 KiB

    About 313 KiB of JavaScript is downloaded but never used on this page.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    167 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (167 KiB).

  • Reduce unused CSS

    52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 15.0 s

    15.0 s

    The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

  • Total Blocking Time: 640 ms

    640 ms

    Scripts block taps and scrolling for 640 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 238 ms

    238 ms

    Real visitors wait 238 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 188 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 376 ms

    376 ms

    Real visitors wait 376 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.068

    0.068

    The layout barely moves while loading (CLS 0.068, good is under 0.1).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.2 s

    1.2 s

    Your largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold.

Images and page weight

3 to fix69
  • Page weight: 3.7 MB in 307 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 307 requests on a phone: images 1.3 MB (23), scripts 1.2 MB (114) and other files 881 KiB (140). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    WigProNewCollection24Mobile_08d064c0-c2da-4049-a80e-2701b5c8 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    34 KiB

    1 image is downloaded at several times the size a phone draws it, for example Wig_Studio_1_blush_22e3cdfd-6445-4c59-8ff9-6690c85f4283.webp at 580 px wide, shown at 130 px. Resized copies would save about 34 KiB.

  • 4 images in older formats

    4 images (289 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 124.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8890
  • 20 buttons without a name

    20 buttons have no accessible name, so screen readers announce just “button”.

  • 62 text elements with low contrast

    62 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (22 elements)

    All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 24 links without text

    24 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 94 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Lace Front, Human Hair & Synthetic Wigs & Hair Toppers | Wig Studio 1”.

  • Meta description is long (289 characters)

    Your meta description is 289 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 242 internal links, 15 external

    The homepage links to 242 pages on wigstudio1.com and 15 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Wig Studio 1 – Wigs & Hair Toppers for Women | Synthetic & Human Hair”.

  • Canonical URL set

    The canonical URL is https://www.wigstudio1.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wigstudio1.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 3 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,047 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.wigstudio1.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.wigstudio1.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 2 linked pages hidden from search

    https://www.wigstudio1.com/collections/returns-for-sale and https://www.wigstudio1.com/customer_authentication/redirect are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.wigstudio1.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.wigstudio1.com/customer_authentication/redirect and https://www.wigstudio1.com/pages/strands-of-knowledge-toppers have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 121 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://www.wigstudio1.com/.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Error sending user session Error: Shopify session id is missing”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,845 words of copy

    The homepage carries about 1,845 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP NORIKO”.

  • 42 calls to action

    The homepage has 42 calls to action, for example “New to Wigs? Start Here!”, “New to Toppers? Start Here!” and “Shop by Department”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 40 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Klaviyo and Microsoft Ads (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wigstudio1.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Multifeeds · Redo · Disable Right Click · Transcy · Yotpo Product Reviews · Sitemap Noindex Pro Seo · Tapcart Mobile App · Triplewhale · Klaviyo Email Marketing Sms · Protector · azureedge.net · merchantyard.com · googleapis.com · getredo.com · kxcdn.com · wigstudio1.com · cloudfront.net · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Founded
2012
Headquarters
Ridgefield

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on wigstudio1.com, including 14 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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