wigs.com website review

A phone's processor spends 11.6 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 5,240 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, Google Tag Manager and lrkt-in.com and others), adding 2.9 MB and 1.8 s of main-thread time.

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

171 files are served with short cache lifetimes, so returning visitors download them again (843 KiB).

41 images could be 951 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

Shopify costs a phone 498 ms of main-thread work and 710 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 382 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 390 ms. During a long task the page ignores taps.

lrkt-in.com costs a phone 265 ms of main-thread work and 145 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rebuyengine.com costs a phone 198 ms of main-thread work and 558 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 170 ms of main-thread work and 504 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 90 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 67 KiB JavaScript that modern phones do not need.

8 KiB JavaScript is shipped twice across bundles.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 34.2 s. Good is under 3.8 s.

Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

Real visitors wait 261 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

Real visitors wait 926 ms for your server to start answering (75th percentile). Good is under 800 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 250 ms to 311 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 9.7 MB in 642 requests on a phone: images 3.8 MB (81), scripts 3.7 MB (336) and other files 1.0 MB (173). Under 2 MB keeps phones on slow connections fast.

7 images (462 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.76 g of CO₂e: 331.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

24 elements hidden from screen readers can still receive keyboard focus.

7 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 337 pages on wigs.com and 14 external pages.

There is no https://www.wigs.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.wigs.com/collections/all has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 126 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

Requests the notification permission on page load.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 773 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 33 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.