wild-berry.com website review

The page has 3,241 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

About 148 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 660 ms faster on a phone.

15 files are served with short cache lifetimes, so returning visitors download them again (385 KiB).

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

A phone's processor spends 2.2 s on main-thread work while loading, 818 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Attentive costs a phone 166 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Attentive, Shopify and nfcube.com and others), adding 741 KiB and 235 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

5 images could be 202 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

7 long tasks block the main thread while loading, the longest for 111 ms. During a long task the page ignores taps.

About 41 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WHOLESALE AND STORE OWNERS...”. Most of its time is element render delay (2.5 s).

The page becomes fully interactive after 9.4 s. Good is under 3.8 s.

Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.8 MB in 158 requests on a phone: images 1.3 MB (32), other files 643 KiB (70) and scripts 485 KiB (40). Under 2 MB keeps phones on slow connections fast.

Meditation-in-Bed-with-Incense.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (120 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

60 form fields have no label, so screen readers announce an empty box and autofill guesses.

4 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 129 pages on wild-berry.com and 14 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://wild-berry.com/collections/all-incense, https://wild-berry.com/collections/biggies, https://wild-berry.com/collections/shorties, https://wild-berry.com/collections/cones, https://wild-berry.com/collections/packaged-sticks and https://wild-berry.com/collections/packaged-cones and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://wild-berry.com/collections/backflow-cones and https://wild-berry.com/collections/packaged-backflow-cones use the same meta description. A description written for each page earns more clicks.

https://wild-berry.com/collections/all-incense, https://wild-berry.com/collections/traditional-incense-sticks, https://wild-berry.com/collections/biggies, https://wild-berry.com/collections/shorties, https://wild-berry.com/collections/cones and https://wild-berry.com/collections/backflow-cones and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://wild-berry.com/collections/shorties, https://wild-berry.com/collections/packaged-cones, https://wild-berry.com/collections/packaged-backflow-cones, https://wild-berry.com/collections/citronella-sticks, https://wild-berry.com/collections/all-burners and https://wild-berry.com/collections/stick-burners and 3 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 186 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.