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wildatheart.com website review
Visit site (opens in a new tab)Reviewed 10 November 202625 issues · 69 checks
This review found 25 issues worth fixing on wildatheart.com, 5 of them high impact, across 69 checks. The most urgent: delayed refresh under 20 hours must not be used (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,323 of 103,924 reviewed websitesbeats 86%
- #6,265 of 58,051 online storesbeats 85%
- #6,076 of 52,853 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 109 ms |
| May 30, 2026 | 99 ms |
| Jun 6, 2026 | 101 ms |
| Jun 13, 2026 | 101 ms |
| Jun 20, 2026 | 97 ms |
| Jun 27, 2026 | 99 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 94 ms |
| Jul 18, 2026 | 90 ms |
| Jul 25, 2026 | 95 ms |
| Aug 1, 2026 | 99 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 120 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 119 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 101 ms |
| Sep 19, 2026 | 103 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 117 ms |
| Oct 17, 2026 | 120 ms |
| Oct 24, 2026 | 117 ms |
| Oct 31, 2026 | 115 ms |
| Nov 7, 2026 | 110 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 82
82/100Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
350 ms · 597 KiB8 images could be 597 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Reduce unused JavaScript
450 ms · 334 KiBAbout 334 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
500 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and salesfire.co.uk and others), adding 1.0 MB and 316 ms of main-thread time.
Shopify adds 101 ms
101 msShopify costs a phone 101 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
124 KiB18 files are served with short cache lifetimes, so returning visitors download them again (124 KiB).
Legacy JavaScript
39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need.
Minify JavaScript
28 KiB28 KiB could be saved by minifying JavaScript.
Reduce unused CSS
17 KiBAbout 17 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 653 ms of it running JavaScript. That is comfortably low.
Server response: 42 ms
42 msYour server sent the HTML in 42 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 4.7 s
4.7 sThe page becomes fully interactive after 4.7 s. Good is under 3.8 s.
Speed Index: 3.5 s
3.5 sVisually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 109 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 570 ms
570 msReal visitors wait 570 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 25% faster for real visitors
-25%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.4 MB in 264 requests
3.4 MBYour homepage downloads 3.4 MB in 264 requests on a phone: images 1.2 MB (11), scripts 1.1 MB (121) and other files 851 KiB (112). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
0.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Delayed refresh under 20 hours must not be used (1 element)
Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (2 elements).
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 98 images in the HTML carry an alt attribute.
20 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
199 internal links, 8 external
The homepage links to 199 pages on wildatheart.com and 8 external pages.
6 checks passed
Title: 57 characters
Your title is a healthy 57 characters: “Wild at Heart | Luxury Flower Delivery, Weddings & Events”.
Canonical URL set
The canonical URL is https://wildatheart.com/.
Structured data in place
Structured data found: BreadcrumbList.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wildatheart.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://wildatheart.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://wildatheart.com/collections/mini-me-bouquets has no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://wildatheart.com/collections/all-bouquets, https://wildatheart.com/pages/wild-at-heart-weddings, https://wildatheart.com/collections/autumn-collection, https://wildatheart.com/collections/mini-me-bouquets, https://wildatheart.com/collections/wreaths and https://wildatheart.com/collections/single-stem-bouquets and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 10 words
The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
24 calls to action
The homepage has 24 calls to action, for example “Order Bouquets”, “Shop all” and “Wild at Heart Foundation Shop”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 2 phone links and 6 email links.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wildatheart.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Klaviyo Email Marketing Sms · Powerful Form Builder · Zapiet Pickup Delivery · Gdpr Backpack · tidio.co · bookthatapp.com · rakutenadvertising.io · salesfire.co.uk · trustpilot.com · sealsubscriptions.com · kxcdn.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Company
- Headquarters
- London
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on wildatheart.com, including 9 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.