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wihatools.com website review
Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 93 checks
This review found 40 issues worth fixing on wihatools.com, 12 of them high impact, across 93 checks. The most urgent: mobile performance score: 47. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #27,861 of 98,119 reviewed websitesbeats 66%
- #17,937 of 53,524 online storesbeats 60%
- #17,315 of 48,541 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 96 ms |
| May 23, 2026 | 99 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 97 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 106 ms |
| Jul 4, 2026 | 107 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 96 ms |
| Jul 25, 2026 | 95 ms |
| Aug 1, 2026 | 93 ms |
| Aug 8, 2026 | 94 ms |
| Aug 15, 2026 | 95 ms |
| Aug 22, 2026 | 96 ms |
| Aug 29, 2026 | 98 ms |
| Sep 5, 2026 | 98 ms |
| Sep 12, 2026 | 96 ms |
| Sep 19, 2026 | 96 ms |
| Sep 26, 2026 | 96 ms |
| Oct 3, 2026 | 96 ms |
| Oct 10, 2026 | 96 ms |
| Oct 17, 2026 | 96 ms |
| Oct 24, 2026 | 95 ms |
| Oct 31, 2026 | 95 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.4 s
6.3 s
7.2 s
Speed
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,465 HTML elements
The page has 3,465 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
750 ms · 1.3 MB29 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Yotpo, 506.io and iovation and others), adding 1.4 MB and 1.5 s of main-thread time.
Reduce unused JavaScript
750 ms · 764 KiBAbout 764 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Use efficient cache lifetimes
300 ms · 410 KiB17 files are served with short cache lifetimes, so returning visitors download them again (410 KiB).
Render-blocking requests
700 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Yotpo adds 509 ms
509 msYotpo costs a phone 509 ms of main-thread work and 566 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 259 ms. During a long task the page ignores taps.
Klaviyo adds 204 ms
204 msKlaviyo costs a phone 204 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 99 KiBPolyfills for old browsers add 99 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 87 KiBAbout 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
17 KiB17 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.3 s
14.3 sYour largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 26.8 s
26.8 sThe page becomes fully interactive after 26.8 s. Good is under 3.8 s.
Total Blocking Time: 891 ms
891 msScripts block taps and scrolling for 891 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.2 s
6.2 sVisually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 709 ms
709 msReal visitors wait 709 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.8 MB in 414 requests
6.8 MBYour homepage downloads 6.8 MB in 414 requests on a phone: images 4.2 MB (185), scripts 1.5 MB (88) and other files 855 KiB (124). Under 2 MB keeps phones on slow connections fast.
11 images below the first screen load straight away
11 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
194 KiB3 images are downloaded at several times the size a phone draws them, for example [email protected] at 1,400 px wide, shown at 358 px. Resized copies would save about 194 KiB.
About 1.9 g of CO₂ per visit
1.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.94 g of CO₂e: 232.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Hidden but focusable
28 elements hidden from screen readers can still receive keyboard focus.
13 images without alt text
13 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3 and h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Professional Hand Tools, Insulated Tools & Tool Kits | Wiha Tools USA”.
2 H1 headlines
There are 2 <h1> headlines (“Wiha Tools” and “Wiha For Electricians”). One clear main headline is easier for people and search engines.
13 links with vague text
13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
358 internal links, 5 external
The homepage links to 358 pages on wihatools.com and 5 external pages.
6 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Shop Wiha Tools for professional hand tools, insulated tools, tool kits, screwdrivers, pliers, torque tools and more, b…”.
Canonical URL set
The canonical URL is https://www.wihatools.com/.
Structured data in place
Structured data found: BreadcrumbList, LocalBusiness, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.wihatools.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,966 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.wihatools.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://www.wihatools.com/policies/shipping-policy, https://www.wihatools.com/policies/refund-policy and https://www.wihatools.com/apps/shop have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://www.wihatools.com/pages/contact, https://www.wihatools.com/pages/start-your-career-at-wiha, https://www.wihatools.com/pages/faq, https://www.wihatools.com/pages/pro-rewards, https://www.wihatools.com/policies/shipping-policy and https://www.wihatools.com/policies/refund-policy and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://www.wihatools.com/pages/pro-rewards, https://www.wihatools.com/collections/complete-tool-kits, https://www.wihatools.com/collections/tool-storage and https://www.wihatools.com/collections/slimline-system took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-widget-assets.yotpo.com/LoyaltyFloaterWidget/AUmCZs22QcObRjZPZHoByw/css-overri…”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
77 of 88 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,519 words of copy
The homepage carries about 1,519 words of visible text.
7 checks passed
27 calls to action
The homepage has 27 calls to action, for example “Contact Us”, “SKU Quick-Order” and “Shop All Kits & Systems”.
67 short forms
67 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 customer or partner logo and 4 trust badges.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 4 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wihatools.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Klaviyo Email Marketing Sms · Seowill Redirects · Malachyte Wiha Tools · Powerful Form Builder · Yotpo Loyalty Rewards · Mntn · Yotpo Product Reviews · Postscript Sms Marketing · Eg Auto Add To Cart · Stack Discounts Pro · Test Sms · chatidcdn.com · mezereon.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Vue.js
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Employees
- 750
- Founded
- 1939
- Headquarters
- Schonach im Schwarzwald
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on wihatools.com, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.