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wihatools.com website review

Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 93 checks

This review found 40 issues worth fixing on wihatools.com, 12 of them high impact, across 93 checks. The most urgent: mobile performance score: 47. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.5 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.8 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
109 ms91 msMay 16Oct 3195 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202696 ms
May 23, 202699 ms
May 30, 202696 ms
Jun 6, 202696 ms
Jun 13, 202697 ms
Jun 20, 2026104 ms
Jun 27, 2026106 ms
Jul 4, 2026107 ms
Jul 11, 2026104 ms
Jul 18, 202696 ms
Jul 25, 202695 ms
Aug 1, 202693 ms
Aug 8, 202694 ms
Aug 15, 202695 ms
Aug 22, 202696 ms
Aug 29, 202698 ms
Sep 5, 202698 ms
Sep 12, 202696 ms
Sep 19, 202696 ms
Sep 26, 202696 ms
Oct 3, 202696 ms
Oct 10, 202696 ms
Oct 17, 202696 ms
Oct 24, 202695 ms
Oct 31, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wihatools.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wihatools.com at 0.9 s0.9 s
  2. wihatools.com at 1.8 s1.8 s
  3. wihatools.com at 2.7 s2.7 s
  4. wihatools.com at 3.6 s3.6 s
  5. wihatools.com at 4.5 s4.5 s
  6. wihatools.com at 5.4 s5.4 s
  7. wihatools.com at 6.3 s6.3 s
  8. wihatools.com at 7.2 s7.2 s

Speed

11 to fix47
  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,465 HTML elements

    The page has 3,465 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    750 ms · 1.3 MB

    29 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Yotpo, 506.io and iovation and others), adding 1.4 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 764 KiB

    About 764 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Use efficient cache lifetimes

    300 ms · 410 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (410 KiB).

  • Render-blocking requests

    700 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Yotpo adds 509 ms

    509 ms

    Yotpo costs a phone 509 ms of main-thread work and 566 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 259 ms. During a long task the page ignores taps.

  • Klaviyo adds 204 ms

    204 ms

    Klaviyo costs a phone 204 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 99 KiB

    Polyfills for old browsers add 99 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 87 KiB

    About 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    17 KiB

    17 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 14.3 s

    14.3 s

    Your largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 26.8 s

    26.8 s

    The page becomes fully interactive after 26.8 s. Good is under 3.8 s.

  • Total Blocking Time: 891 ms

    891 ms

    Scripts block taps and scrolling for 891 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 709 ms

    709 ms

    Real visitors wait 709 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 6.8 MB in 414 requests

    6.8 MB

    Your homepage downloads 6.8 MB in 414 requests on a phone: images 4.2 MB (185), scripts 1.5 MB (88) and other files 855 KiB (124). Under 2 MB keeps phones on slow connections fast.

  • 11 images below the first screen load straight away

    11 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    194 KiB

    3 images are downloaded at several times the size a phone draws them, for example [email protected] at 1,400 px wide, shown at 358 px. Resized copies would save about 194 KiB.

  • About 1.9 g of CO₂ per visit

    1.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.94 g of CO₂e: 232.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 7789
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    28 elements hidden from screen readers can still receive keyboard focus.

  • 13 images without alt text

    13 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8586
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Professional Hand Tools, Insulated Tools & Tool Kits | Wiha Tools USA”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Wiha Tools” and “Wiha For Electricians”). One clear main headline is easier for people and search engines.

  • 13 links with vague text

    13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 358 internal links, 5 external

    The homepage links to 358 pages on wihatools.com and 5 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Shop Wiha Tools for professional hand tools, insulated tools, tool kits, screwdrivers, pliers, torque tools and more, b…”.

  • Canonical URL set

    The canonical URL is https://www.wihatools.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, LocalBusiness, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wihatools.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,966 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.wihatools.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://www.wihatools.com/policies/shipping-policy, https://www.wihatools.com/policies/refund-policy and https://www.wihatools.com/apps/shop have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://www.wihatools.com/pages/contact, https://www.wihatools.com/pages/start-your-career-at-wiha, https://www.wihatools.com/pages/faq, https://www.wihatools.com/pages/pro-rewards, https://www.wihatools.com/policies/shipping-policy and https://www.wihatools.com/policies/refund-policy and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://www.wihatools.com/pages/pro-rewards, https://www.wihatools.com/collections/complete-tool-kits, https://www.wihatools.com/collections/tool-storage and https://www.wihatools.com/collections/slimline-system took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7783
  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-widget-assets.yotpo.com/LoyaltyFloaterWidget/AUmCZs22QcObRjZPZHoByw/css-overri…”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    77 of 88 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,519 words of copy

    The homepage carries about 1,519 words of visible text.

7 checks passed
  • 27 calls to action

    The homepage has 27 calls to action, for example “Contact Us”, “SKU Quick-Order” and “Shop All Kits & Systems”.

  • 67 short forms

    67 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 4 trust badges.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wihatools.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Klaviyo Email Marketing Sms · Seowill Redirects · Malachyte Wiha Tools · Powerful Form Builder · Yotpo Loyalty Rewards · Mntn · Yotpo Product Reviews · Postscript Sms Marketing · Eg Auto Add To Cart · Stack Discounts Pro · Test Sms · chatidcdn.com · mezereon.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Vue.js
E-commerce
Shopify
Hosting
Shopify

Company

Employees
750
Founded
1939
Headquarters
Schonach im Schwarzwald

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 40 issues on wihatools.com, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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