wildfire-energy.com website review

52 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

28 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

About 354 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

About 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Google Maps costs a phone 229 ms of main-thread work and 463 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 third-party services load with your homepage (Google Maps, Google Fonts and Other Google APIs/SDKs), adding 559 KiB and 232 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

2 long tasks block the main thread while loading, the longest for 60 ms. During a long task the page ignores taps.

Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

9 KiB could be saved by minifying JavaScript.

1 image could be 8 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

7 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Visually, the page fills in at 16.2 s (Speed Index). Good is under 3.4 s.

Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WildFire Energy is an independent energy company focused on…”. Most of its time is element render delay (9.7 s).

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 frame has no title, so screen-reader users cannot tell what it contains.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 5 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h6, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 22 characters: “Home - Wildfire Energy”. Between 30 and 65 characters leaves room to say what you do and for whom.

9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 21 pages on wildfire-energy.com and 10 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.wildfire-energy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://www.wildfire-energy.com/home, https://www.wildfire-energy.com/owner-relations and https://www.wildfire-energy.com/careers, which answer with an error. Visitors hit a dead end and search engines drop them.

https://www.wildfire-energy.com/executive-team has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.wildfire-energy.com/executive-team has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.wildfire-energy.com/executive-team took over 3 s to send its HTML from our server.

We fetched 5 pages linked from your homepage and read each the way a search engine does.

8 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 488 words of visible text.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.