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wildflowersnails.com website review

Visit site (opens in a new tab)Reviewed 12 November 202631 issues · 83 checks

This review found 31 issues worth fixing on wildflowersnails.com, 11 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s997 msMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.1 s
Sep 12, 20261.2 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Oct 24, 20261.2 s
Oct 31, 20261.1 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
101 ms85 msMay 23Nov 799 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202687 ms
May 30, 202693 ms
Jun 6, 202694 ms
Jun 13, 202687 ms
Jun 20, 202690 ms
Jun 27, 202688 ms
Jul 4, 202687 ms
Jul 11, 202687 ms
Jul 18, 202687 ms
Jul 25, 202689 ms
Aug 22, 202695 ms
Oct 10, 202696 ms
Oct 17, 202696 ms
Oct 24, 202696 ms
Oct 31, 202697 ms
Nov 7, 202699 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wildflowersnails.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wildflowersnails.com at 0.8 s0.8 s
  2. wildflowersnails.com at 1.7 s1.7 s
  3. wildflowersnails.com at 2.5 s2.5 s
  4. wildflowersnails.com at 3.3 s3.3 s
  5. wildflowersnails.com at 4.2 s4.2 s
  6. wildflowersnails.com at 5.0 s5.0 s
  7. wildflowersnails.com at 5.9 s5.9 s
  8. wildflowersnails.com at 6.7 s6.7 s

Speed

7 to fix64
  • Improve image delivery

    2.8 s · 10.1 MB

    21 images could be 10.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 730 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,414 HTML elements

    The page has 3,414 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Reduce unused JavaScript

    150 ms · 391 KiB

    About 391 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 280 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (280 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Facebook and omnisnippet1.com and others), adding 832 KiB and 435 ms of main-thread time.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 116 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    19 KiB

    19 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 11.3 s

    11.3 s

    Your largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ORDER BEFORE NOVEMBER 15TH · $500+ VALUE Unlock 24 Days of …”.

  • Time to Interactive: 15.5 s

    15.5 s

    The page becomes fully interactive after 15.5 s. Good is under 3.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 100 ms

    100 ms

    Real visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 376 ms

    376 ms

    Real visitors wait 376 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.06

    0.06

    The layout barely moves while loading (CLS 0.06, good is under 0.1).

  • Total Blocking Time: 92 ms

    92 ms

    Scripts block the page for only 92 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix45
  • 3 images over 500 KB

    3 images weigh 16.2 MB together. On a phone connection a single image that size takes seconds.

  • Page weight: 12.8 MB in 189 requests

    12.8 MB

    Your homepage downloads 12.8 MB in 189 requests on a phone: images 10.9 MB (24), scripts 1.0 MB (63) and fonts 553 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (16.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    HORIZONTLE_2024_LOGO_WILDFLOWERS_220x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (115 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.6 g of CO₂ per visit

    3.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.64 g of CO₂e: 436.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8995
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 52 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 H1 headlines

    There are 2 <h1> headlines (“Unlock 24 Days of Nail Magic” and “BuildIn A Bottle”). One clear main headline is easier for people and search engines.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 221 internal links, 12 external

    The homepage links to 221 pages on wildflowersnails.com and 12 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Discover premium nail art supplies and professional nail tech courses at Wildflowers. Your one-stop shop for high-quali…”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Pro Nail Supplies & Nail Art Academy | Wildflowers”.

  • Canonical URL set

    The canonical URL is https://www.wildflowersnailshop.com/.

  • Structured data in place

    Structured data found: Organization, Product and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wildflowersnailshop.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 3 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,487 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.wildflowersnailshop.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.wildflowersnailshop.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.wildflowersnailshop.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://www.wildflowersnailshop.com/customer_authentication/redirect and https://www.wildflowersnailshop.com/collections/clearance have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.wildflowersnailshop.com/customer_authentication/redirect and https://www.wildflowersnailshop.com/collections/all-products have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) Price Rules is not enabled for this store.”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    36 of 38 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,031 words of copy

    The homepage carries about 1,031 words of visible text.

4 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “SHOP”, “DEMO” and “HOT. Shop Top Products →”.

  • 18 short forms

    18 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Hotjar, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wildflowersnails.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Kor Order Limit Quantity · Wishlist Hero · Bundly · Purchase Limit · Restockrocket · omnisnippet1.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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