wildernessresort.com website review

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Google Analytics and others), adding 1,007 KiB and 771 ms of main-thread time.

About 328 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

12 images could be 524 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Google Tag Manager costs a phone 411 ms of main-thread work and 529 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Facebook costs a phone 283 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 files are served with short cache lifetimes, so returning visitors download them again (306 KiB).

8 long tasks block the main thread while loading, the longest for 212 ms. During a long task the page ignores taps.

About 19 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The first text or image appears after 6.3 s on a phone. Good is under 1.8 s.

Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Spanning 600 acres, we are America’s Largest Waterpark Reso…”.

The page becomes fully interactive after 11.7 s. Good is under 3.8 s.

Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 99 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.6 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 867 ms for your server to start answering (75th percentile). Good is under 800 ms.

18 images have no width and height attributes, so the layout jumps as each one loads.

Scripts block taps and scrolling for 208 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 2.1 MB in 77 requests on a phone: scripts 1,018 KiB (20), images 973 KiB (26) and fonts 70 KiB (3). Under 2 MB keeps phones on slow connections fast.

8 images (701 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

6 images further down the page (598 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 70.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 elements hidden from screen readers can still receive keyboard focus.

3 links inside paragraphs rely on colour alone to stand out.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Some lists contain elements other than list items, which screen readers announce wrongly.

4 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

Your title is 66 characters, so Google will cut it off around 60: “Wilderness Waterpark Resort in Wisconsin Dells - Wilderness Resort”.

5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 144 pages on wildernessresort.com and 38 external pages.

There is no https://www.wildernessresort.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.wildernessresort.com/new-upcoming-at-the-wilderness, https://www.wildernessresort.com/specials-packages, https://www.wildernessresort.com/accommodations/accessible-rooms, https://www.wildernessresort.com/glacier-canyon-lodge/accommodations/accessible-rooms and https://www.wildernessresort.com/wilderness-on-the-lake/accommodations/accessible-rooms have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.wildernessresort.com/accommodations, https://www.wildernessresort.com/glacier-canyon-lodge/accommodations and https://www.wildernessresort.com/wilderness-on-the-lake/accommodations use the same meta description. A description written for each page earns more clicks.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.wildernessresort.com/specials-packages, whose canonical is https://www.wildernessresort.com/specials-packages/october. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

7 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

4 images are served at too low a resolution for sharp phone screens.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 874 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.