wildfox.com website review

About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

audioeye-services.com costs a phone 1.5 s of main-thread work and 302 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 1.3 s of main-thread work and 828 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 9.8 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

52 images could be 4.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

8 third-party services load with your homepage (audioeye-services.com, Google Tag Manager and automizely.com and others), adding 6.1 MB and 3.8 s of main-thread time.

17 files are served with short cache lifetimes, so returning visitors download them again (308 KiB).

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

Shopify costs a phone 92 ms of main-thread work and 4.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

automizely.com costs a phone 346 ms of main-thread work and 200 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

nofraud.com costs a phone 317 ms of main-thread work and 8 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 302 ms. During a long task the page ignores taps.

The page has 2,791 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need.

About 26 KiB of CSS is downloaded but never applied on this page.

11 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 21.9 s. Good is under 3.8 s.

Scripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

For real visitors the layout shifts by 0.24 (75th percentile). Good is under 0.1.

The layout shifts by 0.248 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 134 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 8.0 MB in 269 requests on a phone: images 5.3 MB (61), scripts 1.9 MB (81) and other files 637 KiB (77). Under 2 MB keeps phones on slow connections fast.

WF_HMPG_Sweat_Fall.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

4 images further down the page (110 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.27 g of CO₂e: 272.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA commands must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

18 visible links have no text or label, so screen readers cannot say where they go.

Your title is 80 characters, so Google will cut it off around 60: “Wildfox: Women's Fashion Clothing, Collections and Accessories – Wildfox Couture”.

Your <h1> is empty.

The homepage links to 109 pages on wildfox.com and 8 external pages.

https://www.wildfox.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.wildfox.com/collections/fall-25-collection, whose canonical is https://www.wildfox.com/collections/fall-clothing. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'value') https://www.wildfox.com/cdn/shop/t/330/assets/color-swatches.js?v…”.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 482 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.