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wildhunter.eu website review

Visit site (opens in a new tab)Reviewed 9 November 202620 issues · 77 checks

This review found 20 issues worth fixing on wildhunter.eu, 3 of them high impact, across 77 checks. The most urgent: 6,090 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.0 sMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.0 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.1 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
139 ms100 msMay 23Nov 7134 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026104 ms
May 30, 2026105 ms
Jun 6, 2026110 ms
Jun 13, 2026112 ms
Jun 20, 2026114 ms
Jun 27, 2026116 ms
Jul 4, 2026119 ms
Jul 11, 2026120 ms
Jul 18, 2026121 ms
Jul 25, 2026124 ms
Aug 1, 2026124 ms
Aug 8, 2026123 ms
Aug 15, 2026124 ms
Aug 22, 2026121 ms
Aug 29, 2026121 ms
Sep 5, 2026121 ms
Sep 12, 2026121 ms
Sep 19, 2026127 ms
Sep 26, 2026128 ms
Oct 3, 2026130 ms
Oct 10, 2026133 ms
Oct 17, 2026131 ms
Oct 24, 2026133 ms
Oct 31, 2026133 ms
Nov 7, 2026134 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wildhunter.eu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wildhunter.eu at 0.4 s0.4 s
  2. wildhunter.eu at 0.8 s0.8 s
  3. wildhunter.eu at 1.1 s1.1 s
  4. wildhunter.eu at 1.5 s1.5 s
  5. wildhunter.eu at 1.9 s1.9 s
  6. wildhunter.eu at 2.3 s2.3 s
  7. wildhunter.eu at 2.6 s2.6 s
  8. wildhunter.eu at 3.0 s3.0 s

Speed

4 to fix90
  • 6,090 HTML elements

    The page has 6,090 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    800 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Improve image delivery

    150 ms · 252 KiB

    9 images could be 252 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 617 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Klaviyo, Shopify and Google Tag Manager and others), adding 633 KiB and 327 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 210 KiB

    About 210 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    260 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    9 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Mobile performance score: 90

    90/100

    Your mobile performance score is 90. That is in Google's “good” band (90 and up).

  • Server response: 47 ms

    47 ms

    Your server sent the HTML in 47 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 7.0 s

    7.0 s

    The page becomes fully interactive after 7.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 156 ms

    156 ms

    Real visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 564 ms

    564 ms

    Real visitors wait 564 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 3.1 s

    3.1 s

    Visually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 29 ms

    29 ms

    Scripts block the page for only 29 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.3 MB in 171 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 171 requests on a phone: scripts 775 KiB (66), other files 683 KiB (73) and images 615 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Mobile_Autumn_Banner_720x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.6 g of CO₂ per visit

    0.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 77.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9695
  • 40 text elements with low contrast

    40 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • Elements marked as presentational should be consistently ignored (3 elements)

    Elements marked as presentational should be consistently ignored: 3 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 53 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 254 links crawlers can't follow

    254 links have no real href, so search engines can't follow them.

  • 491 internal links, 1 external

    The homepage links to 491 pages on wildhunter.eu and 1 external page.

8 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Ireland's fishing tackle, camping and outdoor sports shop. Fish finders, lures, rods, waders, wellingtons and camping g…”.

  • One H1 headline

    Your main headline reads: “<img src="//wildhunter.ie/cdn/shop/files/Wildhunter_Logo_Outdoor_Sports_135x.png?v=1755268997" srcset="//wildhunter.ie/…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Wildhunter Fishing and Outdoor Sports Shop – Wildhunter.ie”.

  • Canonical URL set

    The canonical URL is https://wildhunter.ie/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wildhunter.ie/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,804 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://wildhunter.ie/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://wildhunter.ie/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://wildhunter.ie/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://wildhunter.ie/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://wildhunter.ie/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://wildhunter.ie/customer_authentication/redirect, https://wildhunter.ie/collections/rig-wallets, https://wildhunter.ie/collections/tackle-boxes-1 and https://wildhunter.ie/collections/rod-reel-storage took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 26 small tap targets

    26 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 845 words of copy

    The homepage carries about 845 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop All Black Friday Deals”, “Shop All Bargains” and “Shop Now”.

  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 158 testimonial or review blocks, 1 customer or partner logo, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wildhunter.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Uppromote Affiliate · Blockify Age Verification · Age Verifier By Omega · Affliate By Secomapp · Willdesk Live Chat Helpdesk · Pushowl

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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