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wildhunter.eu website review
Visit site (opens in a new tab)Reviewed 9 November 202620 issues · 77 checks
This review found 20 issues worth fixing on wildhunter.eu, 3 of them high impact, across 77 checks. The most urgent: 6,090 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
95A- #94 of 99,128 reviewed websitesbeats 100%
- #25 of 54,264 online storesbeats 100%
- #25 of 49,234 Shopify storesbeats 100%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.0 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 105 ms |
| Jun 6, 2026 | 110 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 114 ms |
| Jun 27, 2026 | 116 ms |
| Jul 4, 2026 | 119 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 124 ms |
| Aug 1, 2026 | 124 ms |
| Aug 8, 2026 | 123 ms |
| Aug 15, 2026 | 124 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 127 ms |
| Sep 26, 2026 | 128 ms |
| Oct 3, 2026 | 130 ms |
| Oct 10, 2026 | 133 ms |
| Oct 17, 2026 | 131 ms |
| Oct 24, 2026 | 133 ms |
| Oct 31, 2026 | 133 ms |
| Nov 7, 2026 | 134 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
6,090 HTML elements
The page has 6,090 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
800 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Improve image delivery
150 ms · 252 KiB9 images could be 252 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 617 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 third-party services on the page
7 third-party services load with your homepage (Klaviyo, Shopify and Google Tag Manager and others), adding 633 KiB and 327 ms of main-thread time.
Reduce unused JavaScript
150 ms · 210 KiBAbout 210 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
260 ms · 49 KiBAbout 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
9 KiB4 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Mobile performance score: 90
90/100Your mobile performance score is 90. That is in Google's “good” band (90 and up).
Server response: 47 ms
47 msYour server sent the HTML in 47 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Time to Interactive: 7.0 s
7.0 sThe page becomes fully interactive after 7.0 s. Good is under 3.8 s.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 156 ms
156 msReal visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 564 ms
564 msReal visitors wait 564 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.1 s
3.1 sVisually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 29 ms
29 msScripts block the page for only 29 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.3 MB in 171 requests
2.3 MBYour homepage downloads 2.3 MB in 171 requests on a phone: scripts 775 KiB (66), other files 683 KiB (73) and images 615 KiB (21). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Mobile_Autumn_Banner_720x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.6 g of CO₂ per visit
0.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 77.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
40 text elements with low contrast
40 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
Elements marked as presentational should be consistently ignored (3 elements)
Elements marked as presentational should be consistently ignored: 3 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 53 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
254 links crawlers can't follow
254 links have no real href, so search engines can't follow them.
491 internal links, 1 external
The homepage links to 491 pages on wildhunter.eu and 1 external page.
8 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Ireland's fishing tackle, camping and outdoor sports shop. Fish finders, lures, rods, waders, wellingtons and camping g…”.
One H1 headline
Your main headline reads: “<img src="//wildhunter.ie/cdn/shop/files/Wildhunter_Logo_Outdoor_Sports_135x.png?v=1755268997" srcset="//wildhunter.ie/…”.
Title: 58 characters
Your title is a healthy 58 characters: “Wildhunter Fishing and Outdoor Sports Shop – Wildhunter.ie”.
Canonical URL set
The canonical URL is https://wildhunter.ie/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wildhunter.ie/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (4,804 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://wildhunter.ie/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://wildhunter.ie/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://wildhunter.ie/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://wildhunter.ie/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://wildhunter.ie/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://wildhunter.ie/customer_authentication/redirect, https://wildhunter.ie/collections/rig-wallets, https://wildhunter.ie/collections/tackle-boxes-1 and https://wildhunter.ie/collections/rod-reel-storage took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
26 small tap targets
26 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 845 words of copy
The homepage carries about 845 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
9 calls to action
The homepage has 9 calls to action, for example “Shop All Black Friday Deals”, “Shop All Bargains” and “Shop Now”.
4 short forms
4 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 158 testimonial or review blocks, 1 customer or partner logo, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wildhunter.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Uppromote Affiliate · Blockify Age Verification · Age Verifier By Omega · Affliate By Secomapp · Willdesk Live Chat Helpdesk · Pushowl
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 20 issues on wildhunter.eu, including 7 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.