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wildlama.com website review

Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 83 checks

This review found 35 issues worth fixing on wildlama.com, 14 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.3 sMay 16Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
182 ms149 msMay 16Oct 31158 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026170 ms
May 23, 2026169 ms
May 30, 2026168 ms
Jun 6, 2026172 ms
Jun 13, 2026173 ms
Jun 20, 2026177 ms
Jun 27, 2026178 ms
Jul 4, 2026177 ms
Jul 11, 2026177 ms
Jul 18, 2026176 ms
Jul 25, 2026178 ms
Aug 1, 2026178 ms
Aug 8, 2026175 ms
Aug 15, 2026171 ms
Aug 22, 2026166 ms
Aug 29, 2026160 ms
Sep 5, 2026155 ms
Sep 12, 2026154 ms
Sep 19, 2026153 ms
Sep 26, 2026153 ms
Oct 3, 2026154 ms
Oct 10, 2026154 ms
Oct 17, 2026154 ms
Oct 24, 2026155 ms
Oct 31, 2026158 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wildlama.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wildlama.com at 1.0 s1.0 s
  2. wildlama.com at 1.9 s1.9 s
  3. wildlama.com at 2.9 s2.9 s
  4. wildlama.com at 3.8 s3.8 s
  5. wildlama.com at 4.8 s4.8 s
  6. wildlama.com at 5.8 s5.8 s
  7. wildlama.com at 6.7 s6.7 s
  8. wildlama.com at 7.7 s7.7 s

Speed

9 to fix64
  • Improve image delivery

    3.8 s · 2.4 MB

    50 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.8 s faster on a phone.

  • Render-blocking requests

    1.0 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,720 HTML elements

    The page has 4,720 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    750 ms · 693 KiB

    About 693 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Use efficient cache lifetimes

    800 ms · 569 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (569 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 1.3 MB and 897 ms of main-thread time.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 463 ms

    463 ms

    Google Tag Manager costs a phone 463 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    170 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

  • Minify JavaScript

    20 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.6 s

    20.6 s

    Your largest element takes 20.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 29.2 s

    29.2 s

    The page becomes fully interactive after 29.2 s. Good is under 3.8 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 307 ms

    307 ms

    Scripts block taps and scrolling for 307 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 169 ms

    169 ms

    Real visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 679 ms

    679 ms

    Real visitors wait 679 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 8.5 MB in 355 requests

    8.5 MB

    Your homepage downloads 8.5 MB in 355 requests on a phone: images 5.5 MB (75), scripts 1.6 MB (63) and other files 1.1 MB (203). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    banner-travesia-mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.4 g of CO₂ per visit

    2.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.42 g of CO₂e: 290.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8591
  • Hidden but focusable

    39 elements hidden from screen readers can still receive keyboard focus.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 145 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8584
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 354 internal links, 6 external

    The homepage links to 354 pages on wildlama.com and 6 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Wild Lama”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Wild Lama - Salvajes, conscientes y auténticos”.

  • Canonical URL set

    The canonical URL is https://www.wildlama.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wildlama.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,276 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.wildlama.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://www.wildlama.com/pages/retiros-y-despachos-general, https://www.wildlama.com/pages/despacho-actualizado, https://www.wildlama.com/collections/mujer-1, https://www.wildlama.com/collections/nuevo-mujer, https://www.wildlama.com/collections/parkas-y-chaquetas and https://www.wildlama.com/collections/poleras-mujer-1 and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://www.wildlama.com/collections/mujer-1, https://www.wildlama.com/collections/nuevo-mujer, https://www.wildlama.com/collections/parkas-y-chaquetas, https://www.wildlama.com/collections/poleras-mujer-1, https://www.wildlama.com/collections/sweaters-y-chalecos-mujer and https://www.wildlama.com/collections/vestidos and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9296
  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    40 of 42 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 694 words of copy

    The homepage carries about 694 words of visible text.

3 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 86 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Hotjar.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wildlama.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Hotjar Install · Triplewhale · Elevar Conversion Tracking · Gorgias Live Chat Helpdesk · Omnisend · Coming Soon Products · kiwisizing.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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