wildrangerpet.com website review

About 640 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

5 images could be 4.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

8 files are served with short cache lifetimes, so returning visitors download them again (4.6 MB).

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (YouTube, Klaviyo and Google CDN and others), adding 1.8 MB and 749 ms of main-thread time.

YouTube costs a phone 529 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 147 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

A phone's processor spends 2.5 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 130 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

7 long tasks block the main thread while loading, the longest for 181 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB JavaScript is shipped twice across bundles.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 7.6 s on a phone. Good is under 1.8 s.

Your largest element takes 14.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 17.9 s. Good is under 3.8 s.

Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 7.6 MB in 204 requests on a phone: images 4.8 MB (8), scripts 1.5 MB (77) and other files 843 KiB (100). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.15 g of CO₂e: 258.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

11 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 28 characters: “Wild Ranger Jerky Dog Treats”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“Wild Ranger Pet” and “”). One clear main headline is easier for people and search engines.

Your meta description is 262 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (OfferCatalog, Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.wildrangerpet.com/search?q={search_term_string}")”.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 71 pages on wildrangerpet.com and 4 external pages.

Your homepage links to https://www.wildrangerpet.com/pages/conservation-alliance, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.wildrangerpet.com/collections/jerky-sticks, https://www.wildrangerpet.com/pages/our-story2, https://www.wildrangerpet.com/pages/nutrition, https://www.wildrangerpet.com/pages/faq, https://www.wildrangerpet.com/pages/join-the-pack and https://www.wildrangerpet.com/policies/terms-of-service and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.wildrangerpet.com/products/beef-flax-seed-sticks-8oz, https://www.wildrangerpet.com/products/chicken-sweet-potato-8oz, https://www.wildrangerpet.com/products/duck-chickory-root-sticks-8oz and https://www.wildrangerpet.com/products/beef-superfoods-dog-jerky-treats-25oz use the same meta description. A description written for each page earns more clicks.

https://www.wildrangerpet.com/pages/join-the-pack has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

7 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

Social proof on the homepage: 45 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 571 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.