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wipebook.com website review

Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 81 checks

This review found 31 issues worth fixing on wipebook.com, 10 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.2 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.4 s
Jul 11, 20261.3 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.6 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
131 ms107 msMay 23Nov 7120 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026110 ms
May 30, 2026113 ms
Jun 6, 2026121 ms
Jun 13, 2026128 ms
Jun 20, 2026123 ms
Jun 27, 2026120 ms
Jul 4, 2026115 ms
Jul 11, 2026112 ms
Jul 18, 2026112 ms
Jul 25, 2026113 ms
Aug 1, 2026113 ms
Aug 8, 2026113 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026113 ms
Sep 5, 2026118 ms
Sep 12, 2026120 ms
Sep 19, 2026120 ms
Sep 26, 2026121 ms
Oct 3, 2026121 ms
Oct 10, 2026123 ms
Oct 17, 2026126 ms
Oct 24, 2026128 ms
Oct 31, 2026122 ms
Nov 7, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wipebook.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wipebook.com at 0.4 s0.4 s
  2. wipebook.com at 0.8 s0.8 s
  3. wipebook.com at 1.1 s1.1 s
  4. wipebook.com at 1.5 s1.5 s
  5. wipebook.com at 1.9 s1.9 s
  6. wipebook.com at 2.3 s2.3 s
  7. wipebook.com at 2.6 s2.6 s
  8. wipebook.com at 3.0 s3.0 s

Speed

11 to fix46
  • Reduce unused JavaScript

    3.8 s · 918 KiB

    About 918 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Use efficient cache lifetimes

    2.3 s · 490 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (490 KiB).

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and rebuyengine.com and others), adding 6.9 MB and 1.6 s of main-thread time.

  • Shopify adds 201 ms

    201 ms

    Shopify costs a phone 201 ms of main-thread work and 5.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 606 ms

    606 ms

    Google Tag Manager costs a phone 606 ms of main-thread work and 678 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    400 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 400 ms faster on a phone.

  • Legacy JavaScript

    350 ms · 59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    300 ms · 17 KiB

    2 images could be 17 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • rebuyengine.com adds 203 ms

    203 ms

    rebuyengine.com costs a phone 203 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 247 ms. During a long task the page ignores taps.

  • Render-blocking requests

    50 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 16.2 s

    16.2 s

    Your largest element takes 16.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 19.2 s

    19.2 s

    The page becomes fully interactive after 19.2 s. Good is under 3.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 703 ms

    703 ms

    Scripts block taps and scrolling for 703 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 110 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 520 ms

    520 ms

    Real visitors wait 520 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 9.4 MB in 211 requests

    9.4 MB

    Your homepage downloads 9.4 MB in 211 requests on a phone: media 6.3 MB (1), scripts 2.0 MB (64) and other files 854 KiB (120). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (88 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.7 g of CO₂ per visit

    2.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.67 g of CO₂e: 320.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9296
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • 2 H1 headlines

    There are 2 <h1> headlines (“<img src="//wipebook.com/cdn/shop/files/header_lo…” and “TRANSFORM PROBLEM SOLVING”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is not an absolute URL ("twitter.com/wipebook")”.

  • 11 links with vague text

    11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 153 internal links, 10 external

    The homepage links to 153 pages on wipebook.com and 10 external pages.

6 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Dry erase mistakes, solve math problems, brainstorm, and generate ideas with a portable eco-friendly non-permanent reus…”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Wipebook Reusable Whiteboard Notebooks & Dry Erase Flip Charts”.

  • Canonical URL set

    The canonical URL is https://wipebook.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wipebook.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://wipebook.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,090 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://wipebook.com/pages/wipebook-for-education and https://wipebook.com/collections/all-products have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 3 small tap targets

    3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 963 words of copy

    The homepage carries about 963 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Download”, “Contact” and “Learn More”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies, 8 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wipebook.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Rebuy Personalization Engine · Referralcandy · boldapps.net · cloudfront.net · revenuehunt.com · rebuyengine.com · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Ottawa

Upkeep, stack, hiring and company data from programmable.info

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