Website review, no card needed
wwake.com website review
Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 92 checks
This review found 31 issues worth fixing on wwake.com, 13 of them high impact, across 92 checks. The most urgent: page weight: 30.4 MB in 550 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for WWAKE
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,123 of 92,197 reviewed websitesbeats 86%
- #5,272 of 48,909 online storesbeats 85%
- #5,100 of 44,093 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 95 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 105 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 109 ms |
| Jul 18, 2026 | 109 ms |
| Jul 25, 2026 | 107 ms |
| Aug 1, 2026 | 103 ms |
| Aug 8, 2026 | 101 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 95 ms |
| Sep 5, 2026 | 96 ms |
| Sep 12, 2026 | 98 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 106 ms |
| Oct 3, 2026 | 107 ms |
| Oct 10, 2026 | 105 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 105 ms |
| Oct 31, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,444 HTML elements
The page has 3,444 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Affirm and kustomerapp.com and others), adding 1.3 MB and 886 ms of main-thread time.
Mobile performance score: 70
70/100Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.
Shopify adds 251 ms
251 msShopify costs a phone 251 ms of main-thread work and 537 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
232 KiBAbout 232 KiB of JavaScript is downloaded but never used on this page.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 42 KiBAbout 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
190 KiB11 files are served with short cache lifetimes, so returning visitors download them again (190 KiB).
Improve image delivery
118 KiB5 images could be 118 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 17.4 s
17.4 sThe page becomes fully interactive after 17.4 s. Good is under 3.8 s.
Largest Contentful Paint: 5.1 s
5.1 sYour largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 340 ms
340 msScripts block taps and scrolling for 340 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 502 ms
502 msReal visitors wait 502 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 30.4 MB in 550 requests
30.4 MBYour homepage downloads 30.4 MB in 550 requests on a phone: media 26.2 MB (6), other files 1.3 MB (273) and images 1.3 MB (56). Under 2 MB keeps phones on slow connections fast.
About 8.6 g of CO₂ per visit
8.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.62 g of CO₂e: 1034.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
16 tap targets too small
16 tap targets are too small or too close together to hit reliably with a finger.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
Contentinfo landmark should not be contained in another landmark (2 elements)
Contentinfo landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
281 internal links, 5 external
The homepage links to 281 pages on wwake.com and 5 external pages.
8 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Beauty from the earth, fine jewelry shaped by material and time. Handmade jewelry is designed and made in NYC by the wo…”.
One H1 headline
Your main headline reads: “The Rarest Gifts Of The Season”.
Title: 42 characters
Your title is a healthy 42 characters: “WWAKE | Fine Jewelry Mindfully Made in NYC”.
Canonical URL set
The canonical URL is https://wwake.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wwake.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://wwake.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,017 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
https://wwake.com/pages/wwake-visit-us, https://wwake.com/pages/wwake-heirloom-resetting and https://wwake.com/pages/wwake-diamond-guide have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages slow to respond
https://wwake.com/pages/wwake-diamond-guide, https://wwake.com/pages/engagement-ring-guide, https://wwake.com/collections/new-in and https://wwake.com/collections/best-sellers-gift-guide took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 129 found) and read each the way a search engine does.
6 checks passed
Linked pages load
8 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
22 small tap targets
22 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
A 240-field form
Your longest form asks for 240 fields (0 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 506 words of copy
The homepage carries about 506 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Apply” and “Shop”.
34 calls to action
The homepage has 34 calls to action, for example “Shop”, “Shop All” and “Book An Appointment”.
Analytics in place
Analytics detected: Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 5 email links.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wwake.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Unbridaled Diamonds · Fish Wishlist · avada.io · kustomerapp.com · blocky-app.com · getredo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on wwake.com, including 10 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.