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xcentricstore.com website review
Visit site (opens in a new tab)Reviewed 12 November 202643 issues · 86 checks
This review found 43 issues worth fixing on xcentricstore.com, 17 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #99,105 of 108,197 reviewed websitesbeats 7%
- #58,645 of 61,351 online storesbeats 4%
- #53,935 of 55,981 Shopify storesbeats 3%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.7 s
2.3 s
2.9 s
3.5 s
4.0 s
4.6 s
Speed
Render-blocking requests
1.2 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
300 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
1,762 HTML elements
The page has 1,762 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
150 ms · 40 KiBAbout 40 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.
Improve image delivery
53 KiB4 images could be 53 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
4 third-party services on the page
4 third-party services load with your homepage (Google CDN, Cloudflare CDN and Shopify and others), adding 41 KiB and 15 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Use efficient cache lifetimes
1 KiB1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 631 ms of it running JavaScript. That is comfortably low.
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Cumulative Layout Shift: 0.839
0.839The layout shifts by 0.839 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Xcentric Store”.
Time to Interactive: 4.9 s
4.9 sThe page becomes fully interactive after 4.9 s. Good is under 3.8 s.
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 3.4 s
3.4 sVisually, the page fills in at 3.4 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 59 ms
59 msScripts block the page for only 59 ms while loading. Good is under 200 ms.
Images and page weight
About 0.4 g of CO₂ per visit
0.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.40 g of CO₂e: 48.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.4 MB in 136 requests
1.4 MBYour homepage downloads 1.4 MB in 136 requests on a phone: other files 768 KiB (88), scripts 233 KiB (19) and images 223 KiB (18). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
6 elements use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (6 elements)
Certain ARIA roles must contain particular children: 6 elements on the page fail this check, rated critical by axe-core.
ARIA attributes must conform to valid values (5 elements)
ARIA attributes must conform to valid values: 5 elements on the page fail this check, rated critical by axe-core.
Hidden but focusable
19 elements hidden from screen readers can still receive keyboard focus.
Interactive controls must not be nested (11 elements)
Interactive controls must not be nested: 11 elements on the page fail this check, rated serious by axe-core.
ARIA input fields must have an accessible name (9 elements)
ARIA input fields must have an accessible name: 9 elements on the page fail this check, rated serious by axe-core.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
ARIA toggle fields must have an accessible name (2 elements)
ARIA toggle fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Elements marked as presentational should be consistently ignored (6 elements)
Elements marked as presentational should be consistently ignored: 6 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h5, h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 47 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 66 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 19 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
41 links crawlers can't follow
41 links have no real href, so search engines can't follow them.
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Xcentric Store - Buy Online Microsoft Windows Server 2019 Standard 16”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
74 internal links, 12 external
The homepage links to 74 pages on xcentricstore.com and 12 external pages.
5 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “At Xcentric Store, you can purchase Microsoft Windows Server 2019 Standard 16 Core online.For more details, please cont…”.
One H1 headline
Your main headline reads: “Xcentric Store - Buy Online Microsoft Windows Server 2019 Standard 16”.
Canonical URL set
The canonical URL is https://xcentricstore.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://xcentricstore.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (422 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://xcentricstore.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 linked pages are broken
Your homepage links to https://xcentricstore.com/pages/theme-faqs, https://xcentricstore.com/blogs/blog, https://xcentricstore.com/pages/wish-list and https://xcentricstore.com/collections/appliances, which answer with an error. Visitors hit a dead end and search engines drop them.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
Best practices
1 broken image
1 image failed to load on a phone, for example https://xcentricstore.com/.
37 small tap targets
37 of 117 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
About 408 words of copy
The homepage carries about 408 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
7 calls to action
The homepage has 7 calls to action, for example “Register” and “Shop Now”.
12 short forms
12 short forms (2 fields at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at xcentricstore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2022.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on xcentricstore.com, including 10 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.