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xshore.com website review

Visit site (opens in a new tab)Reviewed 18 October 202639 issues · 88 checks

This review found 39 issues worth fixing on xshore.com, 12 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s1.4 sApr 25Oct 101.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.8 s
May 2, 20262.8 s
May 9, 20262.9 s
May 16, 20262.8 s
May 23, 20262.9 s
May 30, 20263.0 s
Jun 6, 20262.8 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20263.1 s
Jul 4, 20263.2 s
Jul 11, 20263.1 s
Jul 18, 20262.8 s
Jul 25, 20262.4 s
Aug 1, 20262.1 s
Aug 8, 20261.9 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
127 ms91 msApr 25Oct 10102 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026109 ms
May 2, 2026109 ms
May 9, 2026117 ms
May 16, 2026123 ms
May 23, 2026123 ms
May 30, 2026115 ms
Jun 6, 2026107 ms
Jun 13, 2026104 ms
Jun 20, 2026104 ms
Jun 27, 2026105 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 2026101 ms
Jul 25, 202695 ms
Aug 1, 202696 ms
Aug 8, 2026103 ms
Aug 15, 2026101 ms
Aug 22, 2026102 ms
Aug 29, 2026103 ms
Sep 5, 202696 ms
Sep 12, 202696 ms
Sep 19, 202696 ms
Sep 26, 202697 ms
Oct 3, 202699 ms
Oct 10, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of xshore.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. xshore.com at 0.4 s0.4 s
  2. xshore.com at 0.8 s0.8 s
  3. xshore.com at 1.1 s1.1 s
  4. xshore.com at 1.5 s1.5 s
  5. xshore.com at 1.9 s1.9 s
  6. xshore.com at 2.3 s2.3 s
  7. xshore.com at 2.6 s2.6 s
  8. xshore.com at 3.0 s3.0 s

Speed

10 to fix45
  • Reduce unused JavaScript

    6.2 s · 706 KiB

    About 706 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.2 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 97). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Vimeo, Google Tag Manager and Clarity and others), adding 34.7 MB and 519 ms of main-thread time.

  • storyblok.com adds 0 ms

    0 ms

    storyblok.com costs a phone 0 ms of main-thread work and 20.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Vimeo adds 280 ms

    280 ms

    Vimeo costs a phone 280 ms of main-thread work and 14.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 1.2 MB

    27 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    750 ms · 147 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (147 KiB).

  • Render-blocking requests

    450 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    300 ms · 24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 97 but mobile only 45. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 40.5 s

    40.5 s

    Your largest element takes 40.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Vimeo video thumbnail”.

  • Time to Interactive: 41.5 s

    41.5 s

    The page becomes fully interactive after 41.5 s. Good is under 3.8 s.

  • First Contentful Paint: 6.2 s

    6.2 s

    The first text or image appears after 6.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 11.3 s

    11.3 s

    Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 441 ms

    441 ms

    Scripts block taps and scrolling for 441 ms in total while the page loads. Good is under 200 ms.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 109 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 740 ms

    740 ms

    Real visitors wait 740 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix43
  • Page weight: 37.7 MB in 168 requests

    37.7 MB

    Your homepage downloads 37.7 MB in 168 requests on a phone: media 17.2 MB (6), other files 13.3 MB (53) and images 5.5 MB (80). Under 2 MB keeps phones on slow connections fast.

  • 9 images far larger than shown

    815 KiB

    9 images are downloaded at several times the size a phone draws them, for example filters:format(webp) at 1,500 px wide, shown at 358 px. Resized copies would save about 815 KiB.

  • 27 images below the first screen load straight away

    27 images further down the page (2.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 10.7 g of CO₂ per visit

    10.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.69 g of CO₂e: 1282.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8291
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h3 → h5 and h3 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (7 elements).

2 checks passed
  • Every image has alt text

    All 54 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8585
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“100% electric boats with The Power of Silence®” and “100% electric boats with The Power of Silence®”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • 99 internal links, 8 external

    The homepage links to 99 pages on xshore.com and 8 external pages.

5 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “The power of silence ®. X Shore creates high performance all-electric powered boats that are changing and charging the …”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “X Shore - The future of Electric boats”.

  • Canonical URL set

    The canonical URL is https://xshore.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://xshore.com/sitemap-index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://xshore.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (997 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix67
  • 1 linked page is broken

    Your homepage links to https://xshore.com/de, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 6 pages share 3 titles

    / and https://xshore.com/us all use the title “X Shore - The future of Electric boats”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages share a meta description

    https://xshore.com/technology, https://xshore.com/sustainability and https://xshore.com/us use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 20 small tap targets

    20 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 683 words of copy

    The homepage carries about 683 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book Sea Trial” and “Design and order”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Book Sea Trial”, “Contact” and “Design and order”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 7 testimonial or review blocks, 7 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Microsoft Clarity (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies, 2 of them by other companies (measured from a US location before any click).

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at xshore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Gatsby
Analytics
Google Tag Manager
Hosting
Netlify

Upkeep, stack, hiring and company data from programmable.info

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