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xumo.com website review

Visit site (opens in a new tab)Reviewed 22 October 202636 issues · 80 checks

This review found 36 issues worth fixing on xumo.com, 7 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s4.4 sMay 2Oct 174.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.4 s
May 9, 20264.4 s
May 16, 20264.4 s
May 23, 20264.5 s
May 30, 20264.5 s
Jun 6, 20264.5 s
Jun 13, 20264.5 s
Jun 20, 20264.5 s
Jun 27, 20264.5 s
Jul 4, 20264.6 s
Jul 11, 20264.6 s
Jul 18, 20264.6 s
Jul 25, 20264.6 s
Aug 1, 20264.6 s
Aug 8, 20264.5 s
Aug 15, 20264.5 s
Aug 22, 20264.5 s
Aug 29, 20264.5 s
Sep 5, 20264.6 s
Sep 12, 20264.6 s
Sep 19, 20264.6 s
Sep 26, 20264.6 s
Oct 3, 20264.5 s
Oct 10, 20264.5 s
Oct 17, 20264.5 s
Real-visitor tap response (INP)75th percentile, phones
195 ms128 msMay 2Oct 17180 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026136 ms
May 9, 2026138 ms
May 16, 2026145 ms
May 23, 2026154 ms
May 30, 2026162 ms
Jun 6, 2026169 ms
Jun 13, 2026171 ms
Jun 20, 2026171 ms
Jun 27, 2026173 ms
Jul 4, 2026174 ms
Jul 11, 2026175 ms
Jul 18, 2026177 ms
Jul 25, 2026177 ms
Aug 1, 2026178 ms
Aug 8, 2026181 ms
Aug 15, 2026180 ms
Aug 22, 2026180 ms
Aug 29, 2026183 ms
Sep 5, 2026183 ms
Sep 12, 2026186 ms
Sep 19, 2026187 ms
Sep 26, 2026186 ms
Oct 3, 2026182 ms
Oct 10, 2026181 ms
Oct 17, 2026180 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of xumo.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. xumo.com at 0.4 s0.4 s
  2. xumo.com at 0.8 s0.8 s
  3. xumo.com at 1.1 s1.1 s
  4. xumo.com at 1.5 s1.5 s
  5. xumo.com at 1.9 s1.9 s
  6. xumo.com at 2.3 s2.3 s
  7. xumo.com at 2.6 s2.6 s
  8. xumo.com at 3.0 s3.0 s

Speed

9 to fix51
  • Reduce unused JavaScript

    2.3 s · 461 KiB

    About 461 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 22). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    700 ms · 207 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (207 KiB).

  • Render-blocking requests

    750 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 605 ms. During a long task the page ignores taps.

  • Improve image delivery

    500 ms · 89 KiB

    4 images could be 89 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Font display

    450 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).

  • Optanon adds 287 ms

    287 ms

    Optanon costs a phone 287 ms of main-thread work and 371 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Optanon, cimcontent.net and Adobe Tag Manager and others), adding 570 KiB and 370 ms of main-thread time.

  • Reduce unused CSS

    46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 226 ms

    226 ms

    Your server sent the HTML in 226 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.6 s

    13.6 s

    Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.9 s

    14.9 s

    The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 136 ms to 180 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 471 ms

    471 ms

    Scripts block taps and scrolling for 471 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.057

    0.057

    The layout barely moves while loading (CLS 0.057, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 73 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 73 requests on a phone: scripts 1.5 MB (16), images 361 KiB (33) and fonts 253 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (24 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9596
  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8587
  • Title is short (25 characters)

    Your title is only 25 characters: “Xumo | All you can stream”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 47 internal links, 16 external

    The homepage links to 47 pages on xumo.com and 16 external pages.

6 checks passed
  • Meta description: 102 characters

    Your meta description is 102 characters: “Xumo is leading the future of streaming for everyone, backed by industry veterans Comcast and Charter.”.

  • One H1 headline

    Your main headline reads: “All you can stream”.

  • Canonical URL set

    The canonical URL is https://www.xumo.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://xumo.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.xumo.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (633 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix88
  • 1 page without a meta description

    https://www.xumo.com/support has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.xumo.com/press and https://www.xumo.com/blog use the same meta description. A description written for each page earns more clicks.

  • 5 pages without an H1

    https://www.xumo.com/nascar-partnership, https://www.xumo.com/sweepstakes, https://www.xumo.com/press, https://www.xumo.com/blog and https://www.xumo.com/devices have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://www.xumo.com/support and https://www.xumo.com/devices have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 2 small tap targets

    2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message or use …”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 609 words of copy

    The homepage carries about 609 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Learn more”, “Download on Google Play” and “Download on Apple App Store”.

  • 1 short form

    A short form (4 fields at most) is right on the homepage, asking for an email.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at xumo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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