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yardbarker.com website review

Visit site (opens in a new tab)Reviewed 12 October 202638 issues · 92 checks

This review found 38 issues worth fixing on yardbarker.com, 10 of them high impact, across 92 checks. The most urgent: main-thread work: 12.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sApr 18Oct 31.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.2 s
Apr 25, 20261.2 s
May 2, 20261.2 s
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
168 ms119 msApr 18Oct 3125 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026162 ms
Apr 25, 2026159 ms
May 2, 2026154 ms
May 9, 2026149 ms
May 16, 2026146 ms
May 23, 2026144 ms
May 30, 2026139 ms
Jun 6, 2026140 ms
Jun 13, 2026139 ms
Jun 20, 2026141 ms
Jun 27, 2026138 ms
Jul 4, 2026133 ms
Jul 11, 2026129 ms
Jul 18, 2026128 ms
Jul 25, 2026128 ms
Aug 1, 2026130 ms
Aug 8, 2026133 ms
Aug 15, 2026136 ms
Aug 22, 2026134 ms
Aug 29, 2026132 ms
Sep 5, 2026132 ms
Sep 12, 2026129 ms
Sep 19, 2026129 ms
Sep 26, 2026127 ms
Oct 3, 2026125 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of yardbarker.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. yardbarker.com at 0.9 s0.9 s
  2. yardbarker.com at 1.8 s1.8 s
  3. yardbarker.com at 2.7 s2.7 s
  4. yardbarker.com at 3.6 s3.6 s
  5. yardbarker.com at 4.6 s4.6 s
  6. yardbarker.com at 5.5 s5.5 s
  7. yardbarker.com at 6.4 s6.4 s
  8. yardbarker.com at 7.3 s7.3 s

Speed

12 to fix36
  • Main-thread work: 12.7 s

    A phone's processor spends 12.7 s on main-thread work while loading, 7.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (script.ac, mrf.io and Google/Doubleclick Ads and others), adding 2.1 MB and 3.0 s of main-thread time.

  • Use efficient cache lifetimes

    1.7 MB

    192 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • script.ac adds 986 ms

    986 ms

    script.ac costs a phone 986 ms of main-thread work and 98 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    889 KiB

    About 889 KiB of JavaScript is downloaded but never used on this page.

  • mrf.io adds 594 ms

    594 ms

    mrf.io costs a phone 594 ms of main-thread work and 124 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 531 ms. During a long task the page ignores taps.

  • Google/Doubleclick Ads adds 313 ms

    313 ms

    Google/Doubleclick Ads costs a phone 313 ms of main-thread work and 894 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 261 ms

    261 ms

    cloudfront.net costs a phone 261 ms of main-thread work and 153 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • aditude.io adds 229 ms

    229 ms

    aditude.io costs a phone 229 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,453 HTML elements

    The page has 2,453 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    117 KiB

    8 images could be 117 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    78 KiB

    Polyfills for old browsers add 78 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Time to Interactive: 53.4 s

    53.4 s

    The page becomes fully interactive after 53.4 s. Good is under 3.8 s.

  • Total Blocking Time: 2.3 s

    2.3 s

    Scripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.245

    0.245

    The layout shifts by 0.245 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “NFL Week 5 winners, losers: Drake Maye continues surge”.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 117 ms

    117 ms

    Real visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 270 ms

    270 ms

    Real visitors wait 270 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 162 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 4.6 MB in 1,159 requests

    4.6 MB

    Your homepage downloads 4.6 MB in 1,159 requests on a phone: scripts 2.9 MB (125), images 699 KiB (284) and other files 684 KiB (602). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (184 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (57 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.31 g of CO₂e: 156.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8388
  • Links must have discernible text (7 elements)

    Links must have discernible text: 7 elements on the page fail this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 13 images without alt text

    13 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (115 elements)

    All page content should be contained by landmarks: 115 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7793
  • Meta description is short (28 characters)

    Your meta description is only 28 characters: “Sports Rumors, News & Videos”. 70 to 160 characters is enough to sell the click.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 543 internal links, 19 external

    The homepage links to 543 pages on yardbarker.com and 19 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “NFL Week 5 winners, losers: Drake Maye continues surge, NFC East takes more hits”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Sports Rumors, News & Videos | Yardbarker.com”.

  • Canonical URL set

    The canonical URL is https://www.yardbarker.com/.

  • Structured data in place

    Structured data found: NewsMediaOrganization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.yardbarker.com/sitemap_news.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,315 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 10 pages without a meta description

    /newsletters, /nfl, /nfl/teams/arizona_cardinals/47, /nfl/teams/atlanta_falcons/48, /nfl/teams/baltimore_ravens/31 and /nfl/teams/buffalo_bills/32 and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5083
  • 60 third-party cookies

    60 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 10 small tap targets

    10 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “tude is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Requests the notification permission on page load

    Requests the notification permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 5 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,876 words of copy

    The homepage carries about 2,876 words of visible text.

3 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Us”, “SUBSCRIBE” and “CONTACT US”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Comscore, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies (measured from a US location before any click).

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at yardbarker.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 38 issues on yardbarker.com, including 19 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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