yellowplanet.com.cn website review

27 images could be 1,008 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 3,138 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

5 third-party services load with your homepage (Shopify, Google Fonts and shop.app and others), adding 1.2 MB and 467 ms of main-thread time.

Shopify costs a phone 467 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 571 KiB of JavaScript is downloaded but never used on this page.

8 long tasks block the main thread while loading, the longest for 405 ms. During a long task the page ignores taps.

A phone's processor spends 3.7 s on main-thread work while loading, 694 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

38 KiB could be saved by minifying JavaScript.

4 files are served with short cache lifetimes, so returning visitors download them again (24 KiB).

Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Your largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The layout shifts by 0.711 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 287 ms in total while the page loads. Good is under 200 ms.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.6 MB in 203 requests on a phone: images 1.4 MB (32), scripts 1.3 MB (100) and other files 638 KiB (56). Under 2 MB keeps phones on slow connections fast.

20 images further down the page (911 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (56 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

15 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 176 pages on yellowplanet.com.cn and 5 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://yellowplanet.com.cn/collections/last-stock has no meta description, so Google writes the search snippet from whatever text it finds.

https://yellowplanet.com.cn/collections/shop-all, https://yellowplanet.com.cn/collections/new-arrival, https://yellowplanet.com.cn/collections/daily-comfort, https://yellowplanet.com.cn/collections/neckwear, https://yellowplanet.com.cn/collections/knitwear and https://yellowplanet.com.cn/collections/shirt and 8 others use the same meta description. A description written for each page earns more clicks.

https://yellowplanet.com.cn/collections/bandanas and https://yellowplanet.com.cn/collections/beanies took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 490 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.