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zamilac.com website review
Visit site (opens in a new tab)Reviewed 1 November 202641 issues · 88 checks
This review found 41 issues worth fixing on zamilac.com, 20 of them high impact, across 88 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
62DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.4 s |
| May 16, 2026 | 4.5 s |
| May 23, 2026 | 4.4 s |
| May 30, 2026 | 4.3 s |
| Jun 6, 2026 | 4.2 s |
| Jun 13, 2026 | 4.0 s |
| Jun 20, 2026 | 3.8 s |
| Jun 27, 2026 | 3.8 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.9 s |
| Jul 18, 2026 | 4.0 s |
| Jul 25, 2026 | 4.2 s |
| Aug 1, 2026 | 4.3 s |
| Aug 8, 2026 | 4.3 s |
| Aug 15, 2026 | 4.4 s |
| Aug 22, 2026 | 4.4 s |
| Aug 29, 2026 | 4.4 s |
| Sep 5, 2026 | 4.5 s |
| Sep 12, 2026 | 4.4 s |
| Sep 19, 2026 | 4.3 s |
| Sep 26, 2026 | 4.1 s |
| Oct 3, 2026 | 3.8 s |
| Oct 10, 2026 | 3.8 s |
| Oct 17, 2026 | 3.8 s |
| Oct 24, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 348 ms |
| May 16, 2026 | 334 ms |
| May 23, 2026 | 301 ms |
| May 30, 2026 | 272 ms |
| Jun 6, 2026 | 252 ms |
| Jun 13, 2026 | 231 ms |
| Jun 20, 2026 | 222 ms |
| Jun 27, 2026 | 222 ms |
| Jul 4, 2026 | 221 ms |
| Jul 11, 2026 | 233 ms |
| Jul 18, 2026 | 247 ms |
| Jul 25, 2026 | 265 ms |
| Aug 1, 2026 | 279 ms |
| Aug 8, 2026 | 278 ms |
| Aug 15, 2026 | 276 ms |
| Aug 22, 2026 | 271 ms |
| Aug 29, 2026 | 262 ms |
| Sep 5, 2026 | 253 ms |
| Sep 12, 2026 | 236 ms |
| Sep 19, 2026 | 223 ms |
| Sep 26, 2026 | 216 ms |
| Oct 3, 2026 | 211 ms |
| Oct 10, 2026 | 215 ms |
| Oct 17, 2026 | 217 ms |
| Oct 24, 2026 | 229 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.3 s · 2.4 MB25 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.
Reduce unused JavaScript
1.5 s · 595 KiBAbout 595 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Render-blocking requests
1.3 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 18
18/100Your mobile performance score is 18. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.4 s
A phone's processor spends 5.4 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1,013 KiB and 1.4 s of main-thread time.
Google Tag Manager adds 621 ms
621 msGoogle Tag Manager costs a phone 621 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 411 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
315 KiB11 files are served with short cache lifetimes, so returning visitors download them again (315 KiB).
1,523 HTML elements
The page has 1,523 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 505 ms
505 msYour server sent the HTML in 505 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.5 s
4.5 sReal visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.34
0.34For real visitors the layout shifts by 0.34 (75th percentile). Good is under 0.1.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.6 s
2.6 sReal visitors wait 2.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 9.5 s
9.5 sYour largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “TABBY GEN”.
Speed Index: 14.2 s
14.2 sVisually, the page fills in at 14.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 20.3 s
20.3 sThe page becomes fully interactive after 20.3 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.744
0.744The layout shifts by 0.744 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Real-user INP: 171 ms
171 msReal visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 35% faster for real visitors
-35%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 348 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.4 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 6.9 MB in 251 requests
6.9 MBYour homepage downloads 6.9 MB in 251 requests on a phone: images 4.7 MB (79), scripts 1.6 MB (129) and fonts 415 KiB (5). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
c930d99bf301cd61e90cdbc54c1ea4740792475c is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
64 KiB1 image is downloaded at several times the size a phone draws it, for example subscribe-banner-Dfm0XzWB.webp at 1,920 px wide, shown at 390 px. Resized copies would save about 64 KiB.
1 image in older formats
1 image (81 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.9 g of CO₂ per visit
1.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.95 g of CO₂e: 233.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (69 elements)
All page content should be contained by landmarks: 69 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 57 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
53 internal links, 8 external
The homepage links to 53 pages on zamilac.com and 8 external pages.
7 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Shop energy-efficient air conditioners: split, window, portable & cassette with UV sterilization, WiFi control, and ant…”.
One H1 headline
Your main headline reads: “Welcome to Zamil AC”.
Title: 51 characters
Your title is a healthy 51 characters: “Zamil AC | Cooline Air Conditioners & Smart Cooling”.
Canonical URL set
The canonical URL is https://zamilac.com/en.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://zamilac.com/sitemap-en.xml.
AI search readiness
No llms.txt
There is no https://zamilac.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,278 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without an H1
https://zamilac.com/en/category/packaged-hvac-units, https://zamilac.com/en/shop and https://zamilac.com/en/offers/2026offers have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://zamilac.com/en/shop and https://zamilac.com/en/offers/2026offers took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343103742&tm=gtm002&Ver=2&mid=2d702ab4-6bd3-4efa-8033-17c0ac4c6ee0&bo=1&sid=e83cc850d59b11f1a204add5c9f141d4&vid=e83d21d0d59b11f1baed2f43bfafdcd4&vids=1&msclkid=N>m_.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Error: Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message …”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
3 low-resolution images
3 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
20 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 949 words of copy
The homepage carries about 949 words of visible text.
4 checks passed
16 calls to action
The homepage has 16 calls to action, for example “Shop”, “Contact Us” and “Learn More”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
34 cookies set on arrival
34Opening the homepage sets 34 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zamilac.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Remix
- Analytics
- Google Tag Manager
- Hosting
- OVHcloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on zamilac.com, including 22 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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