zam.com website review

103 files are served with short cache lifetimes, so returning visitors download them again (15.5 MB).

About 628 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.

9 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.8 s faster on a phone.

30 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

Your mobile performance score is 58 (desktop: 77). Pages that score under 90 lose visitors before the first paint.

About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

5 third-party services load with your homepage (Google Tag Manager, Vimeo and Google CDN and others), adding 4.2 MB and 224 ms of main-thread time.

Vimeo costs a phone 85 ms of main-thread work and 3.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

6 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.

Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 7.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 4.4 s (75th percentile). Good is under 1.8 s.

Real visitors wait 2.9 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 26.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “... WELCOME TO ZAM A FULL SERVICE GAMING AGENCY Publishing …”.

The page becomes fully interactive after 27.0 s. Good is under 3.8 s.

Visually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 258 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 262 ms to 249 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 7.2 s to 7.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 31.0 MB in 166 requests on a phone: media 19.8 MB (6), images 6.4 MB (60) and other files 3.2 MB (20). Under 2 MB keeps phones on slow connections fast.

Helmet-Guy-1-1-768x1013.png weighs 674 KiB. On a phone connection a single image that size takes seconds.

Helmet-Guy-1-1-768x1013.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images (874 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 8.78 g of CO₂e: 1054.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

[role="img"] and [role="image"] elements must have alternative text: 30 elements on the page fail this check, rated serious by axe-core.

2 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

21 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

The homepage links to 76 pages on zam.com and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.zam.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.zam.com/privacy-policy has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.zam.com/pubgmobile, https://www.zam.com/synced, https://www.zam.com/trovo, https://www.zam.com/alchemystars, https://www.zam.com/undawn and https://www.zam.com/nikke and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.zam.com/synced and https://www.zam.com/trovo took over 3 s to send their HTML from our server.

We fetched 7 pages linked from your homepage and read each the way a search engine does.

3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage has only about 184 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.